Classic Rugrats Comic Strip for April 1, 2025 | Nickelodeon
Stream the classic Rugrats series on Paramount+! Try it FREE at ParamountPlus.com!
Rugrats, provided to Creators Syndicate by Nickelodeon, based off the popular animated television series has been created for children and family's to laugh and enjoy together.
Follow these comics and their take on real episodes of the show and their own spin on hilarious adventures.
פרק 1: כל מה שרציתם לדעת על מאחורי הקלעים של "פול ספיד". בכל שבוע קובי מחט יראיין את שחקני הסדרה שיחשפו את הסודות הכי כמוסים מהצילומים. והפעם, רגע לפני עליית הסדרה, קים אור אזולאי מגיעה לעשות לנו סדר.
פול ספיד 2 : רגע לפני שהעונה מתחילה | פרק ספיישל מלא | טין ניק
ערוץ טין ניק
פול ספיד 2 | העונה החדשה ממריאה לספרד. בואו להכיר את הדמויות של העונה החדשה, מה עבר על עמליה, נועה, מאור, אייל, מייקי, נמרוד ונועה, ומי מצטרף לחבורה החדשה במלון ומסלול אופנועי השטח במדריד.
חופשת הקיץ מתחילה ונמרוד מזמין את החבורה למלון שקנה בספרד. עומר מוזמנת למחנה יוקרתי, מייקי פוגש מלצרית מקומית, ומאור מתקרב לעמליה עד שדמות מסתורית חודרת בחשאי למלון.
#טיןניק #פולספיד2 #פרק1
פול ספיד 2 : פרק הבכורה המלא! | טין ניק
ערוץ טין ניק
פול ספיד 2 | העונה החדשה ממריאה לספרד.
פרק 1: חופשת הקיץ מתחילה ונמרוד מזמין את החבורה למלון שקנה בספרד. עומר מוזמנת למחנה יוקרתי, מייקי פוגש מלצרית מקומית, ומאור מתקרב לעמליה עד שדמות מסתורית חודרת בחשאי למלון.
#טיןניק #פולספיד2 #פרק1
פול ספיד 2 : הפודקאסט | פרק 2 המלא! | טין ניק
ערוץ טין ניק
פול ספיד 2 | הפודקאסט | רק בטין ניק
פרק 2: כל מה שרציתם לדעת על מאחורי הקלעים של "פול ספיד". בכל שבוע קובי מחט יראיין את שחקני הסדרה שיחשפו את הסודות הכי כמוסים מהצילומים. והפעם, קים אור אזולאי עם מחשבות על חמשת הפרקים הראשונים של העונה.
A television series for teens about the motor sport world of motorcycles – an international sports industry where riders can test their ability to connect to their motorcycles and become almost one with them. Four teams of teens from Italy, France, England and Israel arrive for a summer tournament at the international academy in Italy and compete for the sought-after entry card to the European championship.
A cross-border teen love story between an Israeli rider and an Italian rider from a rivaling team sets off a world war between the teams which leads to a mysterious accident that will be investigated over the season. Sports plotlines about training and competition from the world of superbike are woven through coming-of-age plotlines, as the young riders, who find themselves far from home, dealing with physical and emotional challenges, return from the academy changed from how
The ABCs of PAW Patrol | Learn with PAW Patrol | PAW Patrol Official & Friends
In this episode of Learn with PAW Patrol, we’re taking you through the ABCs from around Adventure Bay. There’s something fun for every letter of the alphabet!
CBS PRESENTS AN EVENING WITH ELTON JOHN AND BRANDI CARLILE, A NEW PRIMETIME CONCERT SPECIAL AIRING SUNDAY, APRIL 6
The Special Features Performances of Timeless Classics and an Intimate Sit-Down Conversation Between the Two Close Friends
CBS presents AN EVENING WITH ELTON JOHN AND BRANDI CARLILE, a new primetime concert special featuring live performances, captivating stories about the pair’s enduring friendship and an intimate look at their new joint album, to be broadcast Sunday, April 6 (8:00-9:00 PM, ET/PT) on the CBS Television Network and streaming on Paramount+.* Try Paramount+ for free at ParamountPlus.com.
Filming on March 26 at London’s iconic Palladium Theatre and accompanied by a live band, Elton John and Brandi Carlile will perform songs from their new album, Who Believes in Angels? which is available on April 4 via Interscope Records. The musicians will also play a selection of their individual greatest hits, including timeless classics from Elton’s catalogue and a very special performance of an unreleased track by Carlile.
Between these electrifying solo and duo performances, Elton and Brandi will also invite the audience into an intimate sit-down conversation on stage that will pull back the curtain on their 20-year friendship, the profound journey behind their latest collaboration and share intimate footage from their process. Additionally, throughout the evening, those closest to Elton and Brandi will pay emotional tributes to the artists’ illustrious careers.
AN EVENING WITH ELTON JOHN AND BRANDI CARLILE is produced by Fulwell Entertainment with Ben Winston, Gabe Turner and Sally Wood serving as executive producers.
*Paramount+ with SHOWTIME subscribers will have access to stream live via the live feed of their local CBS affiliate on the service, as well as on-demand. Paramount+ Essential subscribers will not have the option to stream live but will have access to on-demand the day after the special airs.
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Elton John, Brandi Carlile on their dream collaboration | CBS Sunday Morning
Years ago, Elton John was a flicker of hope in a confusing world to young Brandi Carlile, a girl coming of age and struggling with her own sexuality. Today, the two music superstars are not only friends, but also collaborators, recording an album together, "Who Believes In Angels?" They talked with correspondent Tracy Smith about pushing each other artistically, and the 78-year-old John's emotional response to the album's closing track, "When This Old World Is Done With Me."
Extended interview: Sir Elton John and Brandi Carlile | CBS Sunday Morning
In this online exclusive, music superstars Sir Elton John and Brandi Carlile talk with correspondent Tracy Smith about the songwriting process and the challenge of collaborating on their first joint album, "Who Believes In Angels?" They also discuss their friendship, their families, and John's belief that "art has to be painful sometimes."
THE PAW PATROL TEAMS UP WITH THE GHOSTBUSTERS' NEWEST RECRUIT IN NEW FEATURE LENGTH HALLOWEEN SPECIAL, PREMIERING OCTOBER 2025 ON NICKELODEON
New Special Sees Spooktacular Crossover with Iconic Ghostbusters Franchise
Update (4/2): Hi everyone! Wow, this had such an amazing response! Unfortunately, this is an April Fools joke - or rather, wishful thinking on my part (how amazing would a PAW Patrol x Ghostbusters crossover be, though?!). I hope I haven't disappointed anyone too much. - NickALive!. :)
BURBANK, Calif.--April 1, 2025--This spooky season, the PAW Patrol will be "ready to believe you!" in a brand new feature-length Halloween special, Ghost Patrol, premiering this October on Nickelodeon and Paramount+. In collaboration with Ghost Corps, the company charged with expanding the iconic Ghostbusters franchise, the special will introduce viewers to Buster, the latest recruit in the Ghostbusters' fight against things that go bump in the night.
In PAW Patrol: Ghost Patrol, Adventure Bay becomes Spook Central when ghosts begin to wreck havoc around town. Luckily, the PAW Patrol know who to call: Buster! Armed with the best Ghostbusters gadgets, including Ecto Googles, PKE Meter, Ghost Trap and Proton Pack, Buster is ready to help the PAW Patrol get to the bottom of what's causing these paranormal disturbances. The special will feature special guest stars McKenna Grace (PAW Patrol movie universe, Ghostbusters: Frozen Empire) as Pawzer and William Atherton, reprising his role of New York City Mayor Walter Peck from Ghostbusters: Frozen Empire, the cousin of Foggy Bottom's Mayor Humdinger.
Since launching on Nickelodeon on Aug. 12, 2013, Spin Master Entertainment's PAW Patrol has consistently ranked as a top-rated preschool series and is seen in 180 territories and translated in 33 languages. The beloved property's first-ever spinoff, Rubble & Crew, debuted in 2023 and follows fan-favorite character Rubble and his pup family as they use their awesome construction vehicles to build and repair whatever the town of Builder Cove needs in high-stakes adventures. Fans can visit the Paramount+ PAW Patrol PAWsome collection, which currently includes multiple seasons, specials, blockbuster favorites PAW Patrol: The Movie, PAW Patrol: The Mighty Movie sequel, hit series like Rubble & Crew, and more.
Launched in 1984, Ghostbusters is a classic comedy in which New York City scientists Dr. Peter Venkman (Bill Murray), Dr. Ray Stantz (Dan Aykroyd), Dr. Egon Spengler (Harold Ramis), and new recruit Mr. Winston Zeddemore (Ernie Hudson) take a chance on going freelance, de-haunting locations in a new ghost removal service. The franchise has since grown to include multiple movies, TV series, video games, comics and more.
About Spin Master
Spin Master Corp. (TSX:TOY) is a leading global children's entertainment company, creating exceptional play experiences through its three creative centres: Toys, Entertainment and Digital Games. Spin Master Entertainment creates and produces compelling multiplatform content, through its in-house studio and partnerships with outside creators, including the preschool franchise PAW Patrol and numerous other original shows, short-form series and feature films.
About Ghost Corps
Ghost Corps, Inc., a subsidiary of Columbia Pictures Industries, Inc., is focused on expanding the Ghostbusters brand with live-action feature films, animated motion pictures, television, merchandise, and other new entertainment products. Ghost Corps is headquartered on the Sony Pictures Studios lot in Culver City, Calif.
About Nickelodeon
Nickelodeon, now in its 46th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature films. For more information or artwork, visit http://www.nickpress.com. Nickelodeon is a part of Paramount's (Nasdaq: PARA, PARAA) global portfolio of multimedia entertainment brands.
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PAW Patrol fans can stream full PAW Patrol episodes and movies, including The Mighty Movie, on Paramount+. Try it FREE today at ParamountPlus.com.
Shop all things PAW Patrol on the official Paramount Shop.
The two actors first began working together on Nickelodeon in 1994
Kenan Thompson and Kel Mitchell in "Good Burger". Photo: Paramount/Getty
Welcome to 90s Con, can Kel Mitchell take your order?
As 90s Con returned to the Connecticut Convention Center in Hartford, Conn., on Friday, March 28, the Nickelodeon star hit the stage for a fun-filled solo panel — in character as Good Burger's Ed.
Not only did Mitchell sing, take selfies and even FaceTime fans, but he also shared some exciting details for projects to come, including some with Kenan Thompson.
"So, here's the thing — we teased it. At the end of the movie, I said, 'We're gonna go to space. We're going to Fast and Furious this thing,'" he laughed.
"Me and Kenan actually sat down and talked about the script for part three, alright, so it's going to go down. We've got to make sure it's right, just like how Good Burger 2 was," he shared.
Mitchell assured, "We're not gonna make you guys wait over 15 years".
Kel Mitchell and Kenan Thompson publicity portrait for the film 'Good Burger' in 1997. Paramount/Getty
That's not the only thing Thompson and Mitchell might have in the works. The actor also revealed that he and Thompson have discussed a Kenan & Kel revival that would see the two as husbands and fathers, to reflect the actors' lives today.
Mitchell rose to fame from a young age upon becoming a cast member on All That in 1994. During his time on the sketch series, the actor joined forces with his All That costar for Kenan & Kel in 1996 and the Good Burger movie (based on their All That characters) in 1997.
Mitchell would eventually return to his Nickelodeon roots, guest starring on Sam & Cat in 2013, before joining the cast of Game Shakers, which ran from 2015 to 2019 for three seasons. He also reteamed with Thompson, 46, to star in Good Burger 2 in 2023.
Looking back on his career and the legacy he's left thus far, Mitchell told Business Insider in 2022: "Ever since All That, I love just having fun, creating new characters and old characters."
(L-R) Kenan Thompson sits on sofa talking to Kel Mitchell on the set of 'Kenan & Kel' in 1997. Tom Hurst/Nickelodeon
"But it's something with the nostalgia. I feel because I grew up in theater, it's very important to me to really know your character and create a world for your character," he continued. "I think my characters have their own — I almost sound crazy when I say this — but I feel like they have their own life, my characters. And when people see them, it's not even me. They're just like, 'Oh, Ed,' or 'Oh, Coach Kreeton,' all these different characters."
"When we did the reboot of All That in 2019, every time I got into character, I remember walking back to my dressing room and I walked by the mirror — this happened with Ed and with Coach Kreeton — and I just was like, 'Oh, hi! Hello, old friend. Let's go. Let's do this thing,' " he added.
Good Burger 2 was released on Paramount+ in November 2023 after years of anticipation from the cast and fans alike, becoming the streaming service's most-watched original movie at the time. The film stars original cast members Josh Server, Lori Beth Denberg, and Carmen Electra and brings Jillian Bell, Kamaia Fairburn, Alex R. Hibbert, Fabrizio Guido, Elizabeth Hinkler, Emily Hinkler, and Anabel Graetz into the fold.
Three Nickelodeon shows are getting a bit of a mix-up on Netflix in the U.S. Two fan-favorites are getting an older season re-added, while another show is set to leave entirely.
Netflix is slated to be re-adding the first seasons of iCarly and Henry Danger to its programming library in the U.S. on Monday, March 31.
However, with the re-addition of the freshman seasons of these shows, Netflix will still be missing some seasons from both shows.
For Henry Danger, Netflix will stream seasons 1, 4, and 5, while seasons 2 and 3 along with the recently debuted Henry Danger The Movie will only be available on Paramount+ for the foreseeable future.
Update (4/1): Netflix removed on Monday, March 31:
- Henry Danger (seasons 4-5)
- House of Anubis (season 1) [gone from streamer]
- iCarly (seasons 3-5)
- Teenage Mutant Ninja Turtles (2012) (season 2)
iCarly, meanwhile, will still be missing Season 2 on Netflix. That said, it's currently unknown Netflix will keep those later seasons. They were initially scheduled to leave on March 31st, but they’re not currently displaying removal notices. All seasons of the original and recent reboot series are currently available to stream on Paramount+.
Netflix will also sadly be saying goodbye to another hit Nickelodeon series this month, with the first season of House of Anubis (60 episodes of the first season repackaged into 27) set to leave the streaming service on March 31. The streamer added the series in March 2023.
Based on Nickelodeon's hit Belgian-Dutch series Het Huis Anubis, House of Anubis follows a group of students who uncover and solve hidden mysteries at an English boarding school, while dealing with the highs and lows of their teenage years. Season one follows the SIBUNA gang on their search to find their missing classmate Joy. The freshman season of House of Anubis stars Nathalia Ramos as new girl Nina Martin, Brad Kavanagh as Fabian Rutter, Jade Ramsey as Patricia Williamson, Ana Mulvoy Ten as Amber Millington, Bobby Lockwood as Mick Campbell, Tasie Lawrence as Mara Jaffray, Eugene Simon as Jerome Clarke, Alex Sawyer as Alfie Lewis, and Klariza Clayton as Joy Mercer, with Francis Magee as Victor Rodenmaar Jr., Mina Anwar as Anubis House-mother Trudy Rehman, Julia Deakin as Mrs. Daphne Andrews, Paul Antony-Barber as Mr. Eric Sweet, Roger Barclay as Rufus Zeno, Rita Davies as Sarah Frobisher-Smythe, and the legendary Corbierre as himself. The series is created by Hans Bourlon and Gert Verhulst.
House of Anubis may not be the only other significant Nickelodeon departure in 2025. As it currently stands, Bella & The Bulldogs is set for removal on October 31st, along with Abby Hatcher, The Thundermans, and Victorious. Potentially leaving even sooner is Rugrats which is currently set for removal on May 1st. These are, of course, all up for renewal, meaning that Netflix could opt to renew the rights, assuming that Nickelodeon and its parent company, Paramount, are willing.
5’s Milkshake! launches groundbreaking new personalised viewing service with popular preschool show, Mixmups
Bristol, UK – March 31st, 2025
5 and preschool show, Mixmups are leading the way in bespoke accessible viewing with the launch of Mixmups with Ultra Access™ on Milkshake! online from 31st March.
Commissioned by Paramount’s Louise Bucknole and conceived by show creator Rebecca Atkinson, these ten pioneering episodes use interactive streaming technology to enhance accessibility beyond traditional subtitles and audio descriptions. Mixmups with Ultra Access™ were produced by Mackinnon and Saunders and powered by UK-based interactive media platform, Stornaway, which aims to provide producers with a tool to easily create interactive content. This approach allows children, families, caregivers, and teachers to customise their viewing experience to best suit their needs.
As well as the traditional offers of subtitles, audio description and British Sign Language, Mixmups with Ultra Access™ provides the option to watch with lower background sound, simpler visuals and preparation materials such as storyline synopses, audio described introductions, emotional regulation cues, play-along sensory props and key Makaton and BSL signs.
The launch of Mixmups with Ultra Access™ marks an important broadcast industry milestone in Object Based Media as, for the first time on multiple episodes of a television programme, the technology separates media into “objects” of video, audio clips, and layers, which can be combined in multiple ways to personalise and adapt to viewer preferences.
Mixmups is 5’s first animated preschool series featuring disabled lead characters and made by a team with lived experience of disability. All 52 episodes have been available for families to stream with audio description and British Sign Language on 5’s Milkshake! since launch in November 2023. Fans of the show can also watch an audio description introduction to the series with a detailed description of the characters and world to make the show more accessible for visually impaired children and parents on Milkshake’s YouTube.
Set in the bright colourful world of Mixington Valley, Mixmups sees friends, Pockets, Giggle and Spin, ‘Mix up the Magic!’ of play and imagination with their magical wooden spoon and transport themselves on comical adventures, along with trustee assistance pets, Roller Guinea and Yapette the Guide Dog.
Commissioned by 5’s Milkshake, Mixmups, along with the Ultra Access™ episodes were produced by Manchester-based Mackinnon & Saunders (Pinocchio, Moon & Me, Fanstastic Mr Fox) and created and written by Rebecca Atkinson, a leading specialist in play theory, storytelling, representation and creative innovation for inclusion. Mixmups was developed and produced with support from the UK Government funded Young Audiences Content Fund (YACF), which is managed by the BFI and in collaboration with Raydar Media.
Louise Bucknole, SVP, Kids & Family, Paramount UK & Ireland, said: “These pioneering ultra-accessible episodes were part of the original Milkshake! commission and a huge draw of what made Mixmups feel such an important show to make. Inclusivity is at the heart of Mixmups – a show for every preschooler, featuring loveable characters, exciting adventures and captivating storytelling. Set in a playful, compelling world without barriers, we wanted to ensure that every child could enjoy the series in their own unique way. We’re really excited about these episodes – it’s something that’s never been done before and we’re looking forward to seeing how they resonate with neurodiverse and disabled viewers.”
Rebecca Atkinson, Mixmups creator and writer, said: ‘The Mixmups team love to play with convention and look for other ways to deliver world-class stop-motion animation, storytelling and entertainment with baked in inclusion for the whole preschool audience, whatever their preferences. We are so proud to be launching Mixmups with Ultra Access™ in partnership with 5 and bringing unprecedented viewing access to a generation of children, parents, carers and teachers and further building our magical brand. Oh, and we hope kids will fall in love with Spin signing as much as we have, he’s the first ever stop-motion character to sign Makaton and BSL with his little furry paws!”
Kate Dimbleby, co-founder of Stornaway said: “It has been incredible to see these Ultra Access™ episodes take shape. We designed Stornaway’s technology to unlock opportunities for producers and platforms making content for a generation used to playing and interacting with their media. These Ultra Access episodes are a powerful example of what can happen when creators are given the tools to innovate, and we are so delighted that 5 had the vision to pioneer and support this format.”
Mackinnon and Saunders said: “Bringing the Mixmups to life over 52 episodes has been a genuine delight for our entire team. Working with Rebecca we combined animation artistry with heaps of research and lived experience of disability to make our characters as authentic but as entertaining as possible. The chance to dive deeper into this world, to work on the creative and technical processes of Ultra Access, and to bring that same level of fun into enhancing the viewing experience of those with access needs has been just incredible. A true first.”
Mixmups with Ultra Access™ will be available on channel5.com/mixmups from 31st March.
About Milkshake!
5’s Milkshake! is home to some of the world’s favourite pre-school characters. 5 broadcasts children’s content for 2-5 year olds between 6am-9am everyday and is the top-rated commercial block for kids 4-15. Milkshake! features a range of stimulating, diverse and engaging programmes that include strong character-led animation, live action series, factual entertainment and presenter-led high-quality studio and musical entertainment, also available non-stop via on-demand service 5, Milkshake! FAST Channel, Paramount+, Milkshake! YouTube Channel, Milkshake! magazine and a touring Milkshake! Live theatre show. Popular, award-winning shows include Peppa Pig, PAW Patrol, Rubble & Crew, Fireman Sam, Thomas & Friends, DORA, The Smurfs, Milkshake! Monkey, The Adventures Of Paddington, Pip & Posy, Milo, Pop Paper City, Tweedy & Fluff, Mixmups, Odo, The Woohoos, Ben and Holly’s Little Kingdom, Sunny Bunnies, Reu & Harpers’ Wonder World, Cooking with The Gills, Animal Care Club, Go Green with The Grimwades, The World According To Grandpa, Meet The Experts, Mimi’s World, Sesame Street Mecha Builders, Brave Bunnies, Oggy Oggy, and upcoming Tim Rex In Space, Treehouse, Aneeshwar’s Outdoor Adventures and Stan & Gran. For further information visit www.milkshake.tv
About Stornaway
Stornaway provides software powered by a game engine for streaming video, with a simple-to-use interface and pre-designed templates that allows producers to drag and drop interactive elements into their projects. This innovative technology allows producers to work on new interactive ideas for a generation of young audiences who expect interactivity in their media.
PAW Patrol to the rescue!: Q&A with Paramount Consumer Products & Experiences
As the tenth season of PAW Patrol was released in March, Toy World's Caroline Tonks sat down with Simta Sawhney, senior director Licensing UK & Ireland, South Africa, Israel, Australia and New Zealand, Paramount Consumer Products & Experiences, to talk about this major milestone and how Paramount aims to revitalise the franchise as part of its wider pre-school portfolio.
Season 10 of Paw Patrol has recently been released on Paramount+. How does this new season build on the property in terms of themes, audience engagement and new opportunities for licensors?
We are bringing new, action-packed content to consumers and constantly reinvigorating the franchise. Season 10 focuses on the core of Paw Patrol and what the brand is known for. We're expanding on that world with Adventure Bay, which will have a lot more teamwork, adventure, excitement and storytelling. This goes hand in hand with upgraded animation, offering something new and fresh for pre-schoolers.
We're going to be complementing the all-year-round content with two new thematic launches. We know how important themes are, especially from a consumer products point of view, to keep the brand fresh and offer additional opportunities to licensees. For spring/ summer, we're introducing a Rescue theme, and for autumn/winter, there's Fire Rescue. Both are core to the DNA of Paw Patrol, with vehicle play, teamwork and the exciting action the pups are known for.
We also have new content launching on YouTube and even more content to come at the back end of the year. This will be a great opportunity for all our licence partners to drive incremental business and infuse newness into their product lines. We've revealed refreshed branding this year across all product packaging, which, combined with the new content, will reinvigorate the franchise for the consumer.
A tenth season is a major milestone. What do you attribute to Paw Patrol's ongoing success within the pre-school category?
We've kicked off 2025 with some great momentum, largely off the back of an above-the-line campaign that we ran on Nick Jr. in Q4 of last year. Following that campaign, we saw an increase in sales across all product categories, whether in toys and games or apparel, food and beverage. We've continued that growth trajectory into 2025. In February, the Paw Patrol brand was actually outperforming the overall infant/ pre-school category, which was very exciting.
We continue to make sure that the consumer is at the heart of everything we do, whether that's refreshing product in line with our latest trends or delivering experiences to pre-schoolers. This year, alongside Paw Patrol Live, which is touring later this year with The Great Pirate Adventure, we have more new, on-the-ground initiatives that will be announced shortly.
We know content is king, and we're certainly not lacking in that. Both Paw Patrol and Rubble & Crew have been renewed for another two seasons, and off the back of the success of the last two theatrical releases, we're excited to have a third global theatrical release coming out in summer 2026, which is Paw Patrol: The Dino Movie.
Theatricals have become such an integral part of the Paw Patrol universe, and we've achieved amazing success, not only at the box office, but at resale too. The Dino theme isn't new to Paw Patrol - a few years ago it was one of the more successful themes we've ever had. Now we're bringing it back with new storytelling, and more opportunities for our partners to develop exciting and innovative product.
Can you tell us what the new global campaign for Paw Patrol entails?
Paw Patrol to the Rescue is our brand-new, parent targeted campaign that comes out this spring, and is the first time we've run a truly global campaign. We aim to partner with parents and empower them through every milestone of their parenting journeys - helping them with the nurturing development of their toddlers and focusing on areas like teamwork, problem solving and developing their imagination.
We're positioning the brand to be more than just kids' favourite TV show; we want it to be a valuable part of the parenting journey. We're going to be highlighting the ways that Paw Patrol can help solve the problems that parents care about the most. Paw Patrol will come to the rescue in many situations, like potty training, bedtime and breakfast time. For example, establishing a good bedtime routine is important for any parent, and Paw Patrol aims to be that solution for them. Anything from a Paw Patrol toothbrush and toothpaste, to make brushing teeth more fun, to having Paw Patrol bedsheets, duvet covers and PJs for bedtime, will give kids everything they need to make learning and routines a fun experience.
Our partners develop product to support these key milestones, and work with us on how we can activate that at retail. As part of the campaign, there will be an always-on ecosystem to support the brand throughout the year, across linear, YouTube, social media and retail. We're also working on a number of new brand partnerships that will be announced shortly to support the campaign further.
This is an important next step for the brand. It's the first time we're running a parent targeted campaign, and we're encouraging our partners to come on board so we can execute this at retail and work on the joint planning together.
What else is happening in Paramount's pre-school sector?
Although there is a major focus on Paw Patrol, Paramount has always been known as a home for pre- school, and we're bringing plenty more that's new and different this summer. Dora launched in April 2024 on Paramount+ globally, as well as on Milkshake! in the UK, and the content is performing really well. We're launching product into the market from May this year onwards, with a targeted approach across categories. We're working in conjunction with Spin Master as our toy partner and we have a number of other category leading partners across all different lines of business.
