LET’S JUMP IN!
PEPPA PIG IS GOING TO BE A BIG SISTER...AGAIN!
HASBRO REVEALS MUMMY PIG IS PREGNANT
Pawtucket, RI. (Feb 27, 2025) – Today, Hasbro, a leading games, IP and toy company, revealed “PIG” news for
PEPPA PIG and family with the announcement that Mummy Pig is pregnant! After more than twenty years of inspiring confidence and connection in preschoolers and their parents, the legendary family of four is about to undergo an evolution that will change the storied PEPPA PIG brand and entertainment forever. The family’s exciting expansion will be showcased in the
PEPPA PIG The Big Announcement episode premiering at 9am EST / 9am PST on March 31, 2025, on Nickelodeon.
Kylie Kelce, beloved wife, podcast host and soon-to-be mother of four, first broke Mummy Pig’s joyous baby news in the U.S. with an tied to her hit podcast,
Not Gonna Lie, a Wave Original series. The announcement of Mummy Pig's pregnancy aligns perfectly with the Kelce family's own joyful anticipation of a new arrival, making it a truly magical moment of parallel beginnings.
The new Season 10 episode will feature Mummy and Daddy Pig sharing the exciting news with Peppa and her brother, George. While Peppa is already a big sister to George, fans will see her welcome and adjust to having a new baby sister or brother. Peppa has been the first best friend to preschoolers around the globe, and now little ones will see her step into a bigger role with her new little sibling arriving in Season 11 later this year.
“A transformative new era is unfolding for Peppa Pig and her family! As any family that has welcomed a new addition knows, everything is about to change. A baby brings a special dynamic that will warm hearts as fans celebrate this new exciting time alongside Peppa’s family,” said Esra Cafer, Hasbro’s SVP of Franchise Strategy and Management, Preschool & Fashion.
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| Good Morning Britain | ITV Studios |
As a big sister, Peppa Pig's relationship with little brother George has provided sweet moments throughout the years, as well as many important lessons about confidence and how to be a good sibling. As the new family dynamic develops, Peppa will have many opportunities to show George the ropes alongside viewers who may be adapting to changes and ‘big feelings’ in their own families. With Mummy and Daddy Pig now outnumbered, they experience their own opportunities to evolve, discovering new ways to parent together, adapting to new challenges and taking each muddy puddle they encounter in stride.
In the lead up to everyone’s favourite family becoming a family of five, new content revealing Baby Pig’s gender, name and arrival will roll out throughout 2025, along with exciting special events and fresh products to accommodate the growing brood.
PEPPA PIG is a British preschool animated television series that has been airing for 20 years in over 180 territories. The series follows Peppa Pig, a cheeky little piggy who lives with her family – younger brother George, Mummy Pig and Daddy Pig – as well as her diverse community of friends. Globally successful, the brand connects with consumers across every touchpoint, from TV to theme parks to retail. As a lifelong friend, PEPPA PIG encourages kids to jump in together and explore the world around them, while helping give kids the confidence to treat every first step as a new adventure, from the everyday to the epic.
About Hasbro
Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 100 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.
Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.
For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.
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The official Peppa Pig
Threads page has hinted that the baby will be born in June 2025!
Mummy Pig − a mom of two, accomplished author, volunteer firefighter and soon-to-be playwright − appeared on Kelce's podcast to share the "joyous baby news" with everyone. Peppa and little brother George briefly interrupt the interview right when Mummy Pig gets the courage to spill the beans.
"Mummy's on a call, you two," Mummy Pig said on the "Not Gonna Lie with Kylie Kelce" podcast. "Sorry, where was I? Oh yes, the announcement. Well, I'm thrilled to say I'm pregnant. Baby #3 is due in the summer."
Kelce, who is pregnant with her fourth child with husband Jason Kelce, offered her congratulations and some advice to Mummy Pig on the show.
Kelce was quick to ask about Peppa and George after she extended her congratulations to Mummy Pig and the family: "How are Peppa and George doing?"
"In my experience, kids can have lots of different reactions to news like this," Kelce said.
"Oh, yes," Mummy Pig responded. "I saw your picture. They're just taking everything in their stride, really. Peppa says she's an even bigger sister now and I'm an even bigger mummy."
Mummy Pig says that she and her husband have had a "few big feelings" since the news broke, but they talk and reassure Peppa and George as needed. Mummy Pig is also feeling all the feelings, telling Kelce she is excited, nervous, often a bit nauseous and can't go five minutes without needing to go to the restroom.
"It's an exciting change, but it is a big one," Mummy Pig said.
Audiences will get to see Peppa "welcome and adjust to having a new baby sister or brother" throughout Season 10.
"As a big sister, Peppa Pig's relationship with little brother George has provided sweet moments throughout the years, as well as many important lessons about confidence and how to be a good sibling," according to the news release. "As the new family dynamic develops, Peppa will have many opportunities to show George the ropes alongside viewers who may be adapting to changes and ‘big feelings’ in their own families."
Mummy Pig also appeared live from Peppatown on ITV's Good Morning Britain to share the exciting news.
"I'm excited to share that our family is getting even bigger,” Mummy Pig said on the Feb. 27 episode of Good Morning Britain following a brief interruption from a curious Peppa, “because we're having another baby.”
"I'm due in the summer,” she continued, showing her sonogram to the camera, “and we're all so excited."
But while the soon-to-be mom of three expressed that she was “thrilled” about growing their family, she also admitted that welcoming a little one doesn’t come without its challenges.
Indeed, she added that she was “a little overwhelmed at the thought of having three children under five running around, but mostly just completely delighted".
After finding out such big news, Mummy Pig struggled to contain her excitement. And with Peppa’s notoriously inquisitive personality, she admitted that she and her husband “weren’t able to keep it a secret for long.”
"Peppa knew something was going on,” she explained, “and she's such a curious thing. We had to tell her before she popped.”
As for how Peppa, 4, and George, 2, feel about bringing a new baby into the family? Aside from the typical anxieties that come with welcoming a younger sibling, they seemed overall ecstatic about becoming a big sister and big brother, respectively.
"They've had the occasional wobble and worry,” Mummy Pig noted, “but they're mostly so excited.”
And Peppa’s curiosity has only piqued after finding out about her mom’s pregnancy.
"Every day they ask me how big the baby is,” Mummy Pig added with a laugh. “’When is it coming? Does it like dinosaurs and muddy puddles?’ It never stops."
But one question that remains unanswered is what the little one’s name will be. However, Mummy Pig shared that she and Daddy Pig are fond of the idea of waiting to see what feels right.
“I think we’ll find the right name once the baby is here,” she said, “that’s what we did for Peppa and George. But who knows? Every pregnancy and baby is different. If the right name appears, we’ll just know.”
At the time of posting, airdates for Nick Jr. UK & Ireland and Milkshake! are still to be announced.
Stream all your favorite Nick Jr. shows on Paramount+! Try Paramount+ for FREE at ParamountPlus.com!
Originally published: February 27, 2025 at 23:54 GMT.
