According to Circana’s VP and Media Entertainment industry advisor John Buffone, 90% of US households with internet access subscribe to at least one SVOD service these days, and the average is five. This market growth has been driven, in part, by households with children under age 18—nearly all of these homes (97%) are paying for some form of streaming, and they tend to subscribe to more services on average as well.
Mirroring the linear TV landscape, most of the top-performing kids series on SVODs belong to well-established franchises and networks, including Nickelodeon. And this broad trend is poised to continue throughout 2025.
For Amazon's Prime Video, beloved Nickelodeon series make up half of the top 10 most-watched kids shows on the platform, with SpongeBob SquarePants in first place, followed by PAW Patrol in second, Blaze and the Monster Machines in third, Dora the Explorer in seventh place, and Bubble Guppies in eighth. They're joined by Peppa Pig, which makes the list in fourth place.
Meanwhile, Avatar: The Last Airbender was the second most-watched kids show on Netflix, however, it's unclear whether the list means the animated Nickelodeon series or the streamer's recently debuted live-action adaptation. Avatar: The Last Airbender is joined by Gabby's Dollhouse in third place and Peppa Pig in eighth.
The Top kids TV series by streaming platform in the US report, below, courtesy of Kidscreen, also covers the top kids TV titles on Disney+ and Hulu:
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