WILDBRAIN & POKÉMON TO LAUNCH FAST CHANNEL ON PLUTO TV ON OCT 22
Additional new WildBrain FAST channels launching on Pluto TV include Strawberry Shortcake and Inspector Gadget
Toronto, ON – October 17, 2024 –
WildBrain, a global leader in kids’ and family entertainment, is partnering with leading free streaming television service
Pluto TV to launch the first-ever single-IP
Pokémon FAST channel on October 22. The launch follows the recent announcement of WildBrain’s agreement with The Pokémon Company International to become the only distributor of the single-IP Pokémon FAST channel, with the rights to sell direct advertising inventory for the Pokémon channels through its Media Solutions team. Pluto TV’s channel will provide fans with an accessible and curated stream of episodes across 22 seasons of the iconic original animated Pokémon series, featuring Ash Ketchum and his partner Pokémon, Pikachu.
Additionally, October 22 will see the launch of two new FAST channels on Pluto TV,
Strawberry Shortcake & Friends and
Go Go Gadget!, centred around WildBrain’s beloved brands, Strawberry Shortcake and
Inspector Gadget. The channels will also feature other popular brands, including Rainbow Ruby, Madeline and more on
Strawberry Shortcake & Friends, and Ripley’s Believe it or Not!, Archie,
Sonic the Hedgehog, Super Mario Brothers and more on
Go Go Gadget!.
Lara Ilie, Vice President (VP) AVOD and FAST at WildBrain, said: “This partnership with Pluto TV marks a milestone as we launch the first-ever single-IP FAST channel for the iconic Pokémon brand. FAST presents an ideal opportunity to grow audiences for brands like Pokémon—ones with deep content libraries that are loved by kids and families around the world. We’re thrilled to work with Pluto TV to share Pokémon, along with Strawberry Shortcake and Inspector Gadget, with their community of fans.”
“We’re proud to be the exclusive launch partner for the first-ever single-IP Pokémon FAST channel, alongside iconic brands like Strawberry Shortcake and Inspector Gadget. This collaboration not only expands our family-friendly content but also allows parents to introduce their childhood favourites to a new generation," stated Kevin Sullivan, VP Content Partnerships, Pluto TV. “At Pluto TV, we’re dedicated to delivering timeless stories that resonate with audiences of all ages, creating shared experiences for families, and offering television for the kid at heart. By making beloved characters such as this accessible to everyone, anytime, and completely free, we continue to solidify Pluto TV as the go-to destination for the best in entertainment.”
With nearly 150 FAST channels now launched across multiple platforms worldwide, WildBrain is the world’s leading expert in harnessing FAST for kids’ content as part of an omni-platform audience engagement strategy to grow brands and reach fans wherever they’re watching.
WildBrain operates FAST channels for more than 20 brands, including Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget, Degrassi, Slugterra, Pokémon, Sonic, Super Mario, and more. Additionally, WildBrain’s in-house Media Solutions team provides strategies for advertisers and brands to reach kids and family audiences across FAST, AVOD, and gaming. WildBrain offers partners the expertise, operational infrastructure, and insights needed to leverage and optimize the FAST and non-YouTube AVOD opportunity for their brands.
About WildBrain
At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360° franchise management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands around the world. With approximately 14,000 half-hours of kids’ and family content in our library—one of the world’s most extensive—we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Inspector Gadget and Degrassi. WildBrain’s mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart.
Our studios produce such award-winning series as The Snoopy Show; Snoopy in Space; Camp Snoopy; Strawberry Shortcake: Berry in the Big City; Sonic Prime; Chip and Potato; Teletubbies Let’s Go! and many more. Enjoyed in more than 150 countries on over 500 platforms, our content is everywhere kids and families view entertainment, including YouTube, where our network has garnered approximately 1.5 trillion minutes of watch time. Our television group owns and operates some of Canada’s most loved family entertainment channels. WildBrain CPLG, our leading consumer-products and location-based entertainment agency, represents our owned and partner properties in every major territory worldwide.
WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit us at
wildbrain.com.
About Pluto TV
Pluto TV, a Paramount Company, is the leading free streaming television service delivering hundreds of live linear channels and thousands of titles on-demand to a global audience. The Emmy® award-winning service curates a diverse lineup of channels, in partnership with over 400 international media companies, offering a wide array of genres, languages and categories featuring movies, television series, sports, news, lifestyle, kids and much more. Pluto TV can be easily accessed and streamed across mobile, web and connected TV devices. Headquartered in Los Angeles, Pluto TV’s growing international footprint extends across four continents and over 35 markets.
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Originally published: October 21, 2024.
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