Update (12/17) - Official press release:
GameSquare Announces Latest Fortnite UEFN Campaign with Nickelodeon’s SpongeBob SquarePants
Launch Of Four Immersive UEFN Experiences Marks The Arrival Of Nickelodeon's SpongeBob SquarePants To The Fortnite Platform
FRISCO, TX / December 17, 2024 / Zoned, a GameSquare (Nasdaq:GAME) company today announced its latest UEFN world building campaign with Nickelodeon's SpongeBob SquarePants launching four official games on Fortnite. Paramount Game Studios collaborated with Zoned to create a series of immersive experiences that bring the world of Bikini Bottom to Fortnite's trending gameplay.
"We know so many fans of SpongeBob SquarePants are gamers, so it was a natural next step for us to bring Bikini Bottom to life in this authentic format for them," said Doug Rosen, Senior Vice President, Games and Emerging Media, Paramount. "This collaboration with Zoned allowed us to create an engaging and immersive experience that truly captures the essence of SpongeBob and resonates with the Fortnite community."
Check out the SpongeBob SquarePants x Fortnite trailer as Nickelodeon's SpongeBob SquarePants gets four UEFN games that bring the world of Bikini Bottom to Fortnite. Each game is tailor-made for Fortnite's most popular genres including Red vs Blue, Prop Hunt, Slap Fight, and Only Up. The SpongeBob SquarePants UEFN campaign is available now.
Each island is tailor-made for Fortnite's most popular genres including Red vs Blue, Prop Hunt, Slap Fight, and Only Up, designed to deliver gameplay experiences that align with the humor, charm, and tone of the iconic SpongeBob SquarePants. With this collaboration, fans of both franchises can explore and engage with Bikini Bottom in a completely new way.
Introducing the SpongeBob SquarePants Islands on Fortnite:
- SpongeBob Red vs Blue - Gear up for a thrilling round-based combat game! Players face off in a free-for-all (FFA) battle using jelly blasters to eliminate competitors.
- Bikini Bottom Prop Hunt - This hide-and-seek game gets a Bikini Bottom twist - hiders morph into everyday objects, while seekers must spot and eliminate them.
- SpongeBob Slap Fight - This game challenges players to karate chop opponents off the map while collecting Krabby Patties for extra points. Dodge other players and stay in the game!
- Bikini Bottom Only Up - Start your journey in Rock Bottom and parkour through iconic Bikini Bottom landmarks, obstacle course-style.
"This was a dream project for the team here at Zoned because we ourselves all grew up watching SpongeBob SquarePants and are huge fans," said Carlos Tovar, President of Zoned, the agency who helped design and develop the new games in Fortnite, alongside Alliance Studios. "We loved working with the incredible team at Paramount Game Studios, who truly understand how to authentically connect the SpongeBob IP with the Fortnite ecosystem. It's an ever-evolving platform and it's been a privilege to bring this iconic IP to fans and gamers alike!"
This announcement follows a series of strategic partnerships secured by Zoned, a full-service marketing agency under GameSquare Holdings that specializes in bridging the gap between gaming and pop culture with the most recent launch of the Topgolf Universe on Fortnite's UEFN platform. The combined partnership campaigns are expected to generate over $3 million in projected revenue for GameSquare - more details here.
Learn more and experience SpongeBob SquarePants on Fortnite by visiting the following links and island codes:
- SpongeBob Slap Fight: 7553-2540-2748
- SpongeBob Red v Blue: 0762-5568-4050
- Bikini Bottom Prop Hunt: 8840-0539-0526
- Bikini Bottom Only Up: 6719-4656-3054
**This is not sponsored, endorsed, or administered by Epic Games, Inc.
About Paramount Consumer Products
Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by a diverse slate of consumer brands, Paramount Consumer Products' portfolio is based on content from platforms including Paramount+, CBS (including CBS Television Studios and CBS Television Distribution), cable networks (including MTV, Nickelodeon and Showtime), and Paramount Pictures. Additionally, the division operates Paramount Game Studios. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world's most beloved, iconic franchises. To view our range of consumer products and Paramount branded apparel, visit ParamountShop.com.
About GameSquare Holdings, Inc.
GameSquare's (Nasdaq:GAME) mission is to revolutionize the way brands and game publishers connect with hard-to-reach Gen Z, Gen Alpha, and Millennial audiences. Our next generation media, entertainment, and technology capabilities drive compelling outcomes for creators and maximize our brand partners' return on investment. Through our purpose-built platform, we provide award winning marketing and creative services, offer leading data and analytics solutions, and amplify awareness through FaZe Clan, one of the most prominent and influential gaming organizations in the world. With one of the largest gaming media networks in North America, as verified by Comscore, we are reshaping the landscape of digital media and immersive entertainment. GameSquare's largest investors are Dallas Cowboys owner Jerry Jones and the Goff family.
To learn more, visit www.gamesquare.com.
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SpongeBob SquarePants is currently celebrating its landmark 25th anniversary, and Nickelodeon and Paramount are continuing the celebrations by brining Nickelodeon's beloved animated series to Fortnite for the very first time!
SpongeBob SquarePants' latest collaboration sees the launch of four brand-new official SpongeBob-inspired games made for Fortnite's most popular genres such as Red vs Blue, Prop Hunt, Slap Fight, and Only Up.
“We know so many fans of SpongeBob SquarePants are gamers, so it was a natural next step for us to bring Bikini Bottom to life in this authentic format for them,” said Doug Rosen, Senior Vice President (SVP) of Games and Emerging Media at Paramount. “This collaboration with Zoned allowed us to create an engaging and immersive experience that truly captures the essence of SpongeBob and resonates with the Fortnite community.”
Players can check out all four unique games, designed to let fans "engage with Bikini Bottom in a completely new way":
- SpongeBob Red vs Blue - A round-based combat game; players face off in a free-for-all (FFA) battle using jelly blasters to eliminate competitors.
- Bikini Bottom Prop Hunt - This hide-and-seek game gets a Bikini Bottom twist - hiders morph into everyday objects, while seekers must spot and eliminate them.
- SpongeBob Slap Fight - Players karate chop opponents off the map and dodge opponents while collecting Krabby Patties for extra points.
- Bikini Bottom Only Up - Start your journey in Rock Bottom and parkour through iconic Bikini Bottom landmarks, obstacle course-style.
“This was a dream project for the team here at Zoned because we ourselves all grew up watching SpongeBob SquarePants and are huge fans,” said Carlos Tovar, President of Zoned, the agency who helped design and develop the new games in Fortnite, alongside Alliance Studios. “We loved working with the incredible team at Paramount Game Studios, who truly understand how to authentically connect the SpongeBob IP with the Fortnite ecosystem. It’s an ever-evolving platform and it’s been a privilege to bring this iconic IP to fans and gamers alike!”
The current additions of the iconic yellow sponge are not in-game, but random appearances on the maps. Nonetheless, fans will hope that it signals big things ahead, like having characters coming to Fortnite and stocks of SpongeBob-inspired cosmetics in the Item Shop.
A more significant crossover is highly likely given that Fortnite developer, Paramount, owns Nickelodeon, just like it does with the Teenage Mutant Ninja Turtles, which debuted in-game as skins. Other characters who’ve appeared in Epic Games' Fortnite crossover include Godzilla, Peter Griffin, and Big Hero 6’s Baymax.
SpongeBob Fortnite Map Codes
The four official SpongeBob maps are available today, 16 December! Check them out with the below map codes:
- SpongeBob Slap Fight: 7553-2540-2748
- SpongeBob Red v Blue: 0762-5568-4050
- Bikini Bottom Prop Hunt: 8840-0539-0526
- Bikini Bottom Only Up: 6719-4656-3054
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| SpongeBob Slap Fight- a karate mini-game where you karate chop your opponents and dodge some of their attacks to earn as many Krabby Patties as possible. |
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| SpongeBob Red vs Blue is round-based and free-for-all. You only need to be armed with jelly blasters and be the last one standing. |
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| Bikini Bottom Prop Hunt is a hide-and-seek mode allowing you to disguise yourself as SpongeBob-inspired objects, similar to what you’d do in Black Ops 6 and even Fortnite. This time, you hide and seek across a map themed with everyone’s favorite sea sponge. |
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| Bikini Bottom Only Up game mode places you in the dingy town from the iconic SpongeBob SquarePants episode of the same name, with the ultimate goal of climbing to the summit. Your major challenge will be the tough obstacle designed to throw you off and sabotage your efforts. |
More About the SpongeBob Games
SpongeBob Slap Fight
By spongebobplay
About this island
Kah-Rah-Tay Slap your opponents off the map and hold the Krabby Patty to win BIG! 🍔
Purchase upgraded gloves, Snails, & MUCH MORE in this SpongeBob Fall Guys mode.
🥋Battle Others to Win
🗺️3 Arenas
✋Upgrade your Slap
🍔Collect the Krabby Patty
🐌Purchase Snails
🎯Hidden Targets
SpongeBob Red vs Blue
By spongebobplay
About this island
Welcome to SpongeBob Red vs Blue 🔴🔵
Play on Team Krusty Krab or Team Chum Bucket and compete against others to win! Drop into the custom zero build arena and collect power ups.
🍔Krusty Krab vs Chum Bucket
💪4 Super Powers
🌀No Build Combat Area
🆕Jelly Blaster Item
🏆First to 25 Wins
👀Find SpongeBob, Patrick & Squidward
Bikini Bottom Prop Hunt
By spongebobplay
About this island
Welcome to Bikini Bottom Prop Hunt! 🍔
This is a classic Prop Hunt with a SpongeBob Twist. Explore Bikini Bottom and discover the many areas like the Krusty Krab and SpongeBob, Patrick, & Squidward’s houses! Seekers must find all props before time runs out. Each prop that is eliminated will become a seeker.
👀Props vs Seekers
🏙️Explore Bikini Bottom
🏠Enter All Houses & Krusty Krab
🆕Jelly Blaster Item
🤯Custom SpongeBob Props
🗺️Find the Characters
👥2-20
🥷Secret Hiding Spots
Bikini Bottom Only Up
By spongebobplay
About this island
Escape from Rock Bottom and reach the top in Bikini Bottom Only Up! 🪜
🪜Climb to the TOP
🍍Custom SpongeBob Levels
⬆️Mantle, Bounce & Fly
🏃Race Your Friends
🐌Help Find Gary
🚫Don’t Fall
Watch the SpongeBob SquarePants Universe, including Kamp Koral: SpongeBob's Under Years and The Patrick Star Show on Nickelodeon and Paramount+! Try it FREE at ParamountPlus.com.
Shop SpongeBob: https://www.paramountshop.com/pages/spongebobsquarepants
Listen to The SpongeBob Musical here!
CALLING ALL GOOFY GOOBERS! (ROCK!) Are ya ready for a deep dive into the world of SpongeBob SquarePants? The SpongeBob YouTube channel is THE PLACE for all fan-favorite SpongeBob moments! Subscribe now at https://www.youtube.com/SpongeBobOfficial!
CALLING ALL GOOFY GOOBERS! (ROCK!) Are ya ready for a deep dive into the world of SpongeBob SquarePants? The SpongeBob YouTube channel is THE PLACE for all fan-favorite SpongeBob moments! Subscribe now at https://www.youtube.com/SpongeBobOfficial!
Originally published: December 17, 2024 at 04:12 GMT.
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