Paramount+ Launches New Subscription Tiers in the UK and Ireland
Paramount+ will introduce its Premium and Advertising Tiers on 20 November, extending its multi-tier strategy and ad-offering across Europe
This Autumn’s content line-up includes two highly- anticipated new series, LANDMAN and THE AGENCY, as well as the latest seasons of acclaimed titles like YELLOWSTONE and LIONESS
LONDON, Nov.7th , 2024: Paramount+, the global streaming service from Paramount (NASDAQ: PARA, PARAA), will launch two new subscription tiers in the UK and Ireland this month, as part of the ongoing strategy to offer customers a choice of pricing options to enjoy its vast ‘Mountain of Entertainment.’
From 20 November, the ‘Basic (with ads)’ and ‘Premium’ plans will join the ‘Standard’ tier in the UK and Ireland. This will mark the introduction of the ad-supported plan to Europe and extend the Premium plan's availability, following launches in Australia, Brazil, Canada, Mexico and France.
The new price structure for the UK and Ireland will create a great value entry point to allow more fans to access the platform and – with the launch of the ‘Premium’ plan – provide enhanced video quality, such as 4K UHD1 and streaming on up to four devices at once.
The ad-supported tier will also give advertisers access to a broad audience and premium content for targeted ad placements and highly engaging marketing opportunities.
The introduction of the new plans comes as Paramount+ debuts brand new and returning hits to the service this Autumn, including LANDMAN, the latest offering from Taylor Sheridan, starring Billy Bob Thornton, Demi Moore and Jon Hamm, among others; LIONESS, starring Nicole Kidman, Zoe Saldaña, and more; THE AGENCY – produced by George Clooney and starring Michael Fassbender & Richard Gere; plus the much-anticipated return of YELLOWSTONE, alongside UK original series like STAGS and INSOMNIA, plus a raft of premium content spanning blockbuster movies, kids’ and family favorites, reality hits and much more.
Marco Nobili, Executive Vice President and International General Manager, Paramount+, said: “Building on the success of our multi-tier strategy in Canada and Australia – where nearly half of our Direct-To-Consumer sign-ups come from a non-Standard plan – we are excited to bring our Premium and ad-supported tiers to the UK and Ireland. Offering choice to our subscribers is key to the growth of Paramount+, especially as the demand for ad-supported tiers rises across Europe.”
Lee Sears, President of International Markets Advertising Sales, Paramount, commented: "By launching the ad-tier plan in the UK and Ireland, we are opening up a huge opportunity for advertisers, giving them the ability to engage with our global franchises, series, and films through our digital platform, EyeQ. This expansion will enable Paramount’s International Advertising team to represent a much wider range of products, while providing a comprehensive and connected platform for impactful ad campaigns.”
New price plans
The ‘Basic (with ads)’ plan will offer fans full access to the ‘Mountain of Entertainment’ on Paramount+ for £4.99 per month in the UK and €5,992 per month in Ireland, enabling streaming on one device at a time, in full HD1.
Priced at £10.99 /€11,99 per month, the ‘Premium’ plan will deliver an elevated viewing experience, with 4K UHD, HDR10, Dolby Vision and Dolby Atmos on selected titles.1 ‘Premium’ plan subscribers will also be able to stream on up to four devices concurrently, with the option to download content to watch offline.
The price of the existing ‘Standard’ plan will change to £7.99/ €8,99 per month, for ongoing access to the entire content offering on Paramount+, for up to two concurrent streams in full HD1, with the ability to download and watch on the go.
Black Friday deals
Ahead of Black Friday, Paramount+ is offering a promotion on its new ‘Premium’ and ‘Standard’ pricing. From 20 November (for the ‘Premium’ plan) and 22 November (for the ‘Standard’ plan), customers will benefit from special pricing on the first three months of a monthly plan or the first year of an annual plan. Both offers will run until 2 December.2
Paramount+ delivers entertainment for the whole family, with hit movies, exclusive originals and iconic series across every genre from Paramount’s world-renowned brands and production studios, including CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and SHOWTIME®.
The service boasts some of the biggest originals from recent years, including hit series YELLOWSTONE, LIONESS, TULSA KING, MAYOR OF KINGSTOWN, FELLOW TRAVELERS, YELLOWJACKETS, 1923 and 1883; blockbuster movies from Paramount Pictures; is the home of iconic franchises such as STAR TREK, SPONGEBOB, SOUTH PARK and GEORDIE SHORE; creates a broad slate of UK originals such as INSOMNIA with Vicky McClure, CASTAWAYS with Sheridan Smith, CURFEW and DATING NAKED, as well as a raft of Nickelodeon favourites, including HENRY DANGER, THE LOUD HOUSE, PAW PATROL and DORA THE EXPLORER.
ENDS
NOTES TO EDITORS
- Available on select titles, subject to subscribers’ internet service and device capabilities.
- Standard plan offer: £3.99/m for 3 months in the UK & €4,49/m for 3 months in Ireland. Premium plan offer: £5.49/m for 3 months in the UK & €5,99/m for 3 months Ireland. After the first 3 months, the new regular price will apply, Standard: £7.99/m (UK) & €8,99/m (Ireland); or Premium: £10.99/m (UK) & €11,99/m (Ireland). Plan auto-renews until cancelled. 18+. Terms & Conditions apply.
About Paramount+
Paramount+ is a global digital subscription video streaming service from Paramount that features a mountain of premium entertainment for audiences of all ages. Internationally, the streaming service features an expansive library of original series, hit shows, and popular movies across every genre from world-renowned brands and production studios, including SHOWTIME®, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures, and the Smithsonian Channel™, in addition to a robust offering of premier local content. The service currently lives in the U.S., Canada, the U.K., Australia, Latin America, the Caribbean, Austria, France, Germany, Ireland, Italy, Switzerland and Japan.
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Paramount+ UK & Ireland is HERE! Stream a Mountain of Entertainment, including your Nickelodeon favourites! Try it FREE at ParamountPlus.com!
Paramount+ is also available with Sky Cinema at no extra cost.
Shop Nickelodeon: https://www.paramountshop.com
Originally published: November 08, 2024.
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