A new marmalade-fuelled game developed in partnership with Studiocanal Kids & Family, Paddington: Mission Marmalade celebrates the launch of the loveable bear’s latest movie, Paddington in Peru.
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| Still image from “Paddington: Mission Marmalade” game on RobloxSTUDIOCANAL KIDS & FAMILY |
In celebration of the highly anticipated release of Paddington in Peru, developed, produced and distributed by Studiocanal, everyone’s favourite bear from Peru is making his way into the virtual world with the launch of an all-new interactive Roblox game – Mission Marmalade. Fans young and old can now join Paddington on exciting new adventures in a vibrant, virtual setting.
Paddington: Mission Marmalade allows players to explore and interact with Paddington’s world like never before as they get to help Paddington make as much marmalade as possible. From exploring Paddington’s home in Windsor Gardens and navigating the bustling streets of London to discovering hidden treasures in the depths of the Peruvian jungle, players will join Paddington and his friends on a marmalade filled adventure full of fun, heartwarming challenges, and opportunities to earn exclusive in-game rewards.
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| Still image from “Paddington: Mission Marmalade” game on RobloxSTUDIOCANAL KIDS & FAMILY |
This dynamic partnership between Studiocanal Kids & Family and Roblox marks a new frontier in entertainment, blending the world of film with immersive, interactive gaming, designed to reach the platform’s 79m daily users.
Key features of the game include:
- Adventures in London and Peru: Players can explore interactive locations, including the Brown’s house in Windsor Gardens and the wild jungles of Peru.
- Collectible items and rewards: Players can unlock special items such as Paddington’s signature red hat and blue duffle coat by completing Challenges.
- Mini-games and quests: From helping Mrs Bird in her kitchen to make batches of marmalade to navigating Aunt Lucy’s home in Peru, mini-games will offer interactive gameplay for all ages.
- Exclusive Paddington in Peru elements: Special in-game features will showcase characters, pets, environments, and surprises inspired by the Paddington in Peru film.
The game is designed for fans of all ages, offering a safe and fun space to celebrate the world of Paddington. Developed by one of Roblox’s top partner studios, Feenix, the experience will also be continuously updated with new quests, features and seasonal events.
“We are thrilled to bring Paddington into the world of Roblox and offer fans around the world a completely new, innovative way to experience his adventures,” said Françoise Guyonnet, CEO of Studiocanal Kids & Family. “As Paddington in Peru launches in cinemas next week, this game allows fans to dive deeper into the story and continue the adventure alongside their favourite bear.”
Ciaran Warren, head of Studio at Feenix added: “We are immensely proud of the Paddington experience we have built within Roblox. This immersive world is really pushing the boundaries of innovation and design within the Roblox platform and we believe creates a new benchmark for what is possible within the game when it comes to engaging young fans”.
Paddington: Mission Marmalade launched ahead of the bear’s latest cinematic outing, Paddington in Peru, which was released in UK cinemas on 8th November. The new adventure sees Paddington return home to the Peruvian jungle to visit his beloved Aunt Lucy, now a resident at the Home for Retired Bears. With The Brown Family and Mrs Bird in tow, a thrilling adventure ensues when a mysterious disappearance plunges them into an unexpected journey from the Amazon rainforest to the mountain peaks of Peru.
The partnership was brokered by licensing agency, Player2, which first brought together STUDIOCANAL and Feenix to take Paddington into Roblox.
“We pride ourselves on connecting the best creative expertise in our network with the most exciting IP and brand in the world,” says John Pierce, managing partner, Player2. “With Feenix and STUDIOCANAL we have two partners who share the same creative vision for Paddington and we feel Roblox is the perfect vehicle to bring that IP to both new and existing fans on a global scale.”
STUDIOCANAL unveiled its new STUDIOCANAL KIDS & FAMILY at Brand Licensing Europe in September. With a new logo, STUDIOCANAL KIDS & FAMILY is a rebrand of The Copyrights Group. The rebrand will see STUDIOCANAL KIDS & FAMILY own and manage the Paddington IP and official stores.
Fans can play the new game here.
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Original source: Licensing.biz; Additional source: License Global.
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