Collection features Paddington on the outside of the glasses with colors inspired by his duffle coat, hat and love of marmalade.
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| Paddington Children’s Glasses Collection | Coral Eyewear, STUDIOCANAL KIDS & FAMILY |
Coral Eyewear has partnered with STUDIOCANAL KIDS & FAMILY with the British brand launching Paddington-themed glasses and sunglasses for children.
The collection features the iconic bear on the outside of the glasses with colors inspired by Paddington’s blue duffle coat, red hat and love of orange marmalade. The collection, which features designs suitable for children ages 4-10, also features subtle nods to Paddington, including paw prints on the inside temple.
The launch comes before Paddington’s third feature film, Paddington in Peru, which was released in U.K. cinemas on Nov. 8, followed by the rest of the world and opening in the U.S. Jan. 17.
The Paddington collection marks the first children’s designs for Coral Eyewear, which has built up a strong network of optical stores, and the new collection will also be created with recycled and bio-based materials. The brand also provides high-performance sunglasses to the Great Britain Cycling Team as an official supplier.
“Paddington is one of the most iconic characters in the world and is loved by multiple generations,” says George Bailey, co-founder, Coral Eyewear. “We’re thrilled to be launching Paddington into the children’s eyewear market and we’re already seeing a lot of excitement from practice owners and young glasses wearers.”
“We are delighted to be partnering with Coral Eyewear on such a fun line of glasses featuring the beloved Paddington,” says Rachel Clarke, senior vice president U.K., licensing and retail, STUDIOCANAL KIDS & FAMILY. “The beautiful designs bring to life the character’s playfulness to delight children age 4 to 10. We’re excited to see young glasses wearers embark on new adventures with Paddington.”
STUDIOCANAL unveiled its new STUDIOCANAL KIDS & FAMILY at Brand Licensing Europe in September. With a new logo, STUDIOCANAL KIDS & FAMILY is a rebrand of The Copyrights Group. The rebrand will see STUDIOCANAL KIDS & FAMILY own and manage the Paddington IP and official stores.
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Original source: License Global.
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