Paramount Consumer Products and Experiences UK is set to release a new Teenage Mutant Ninja Turtles (TMNT) collection in collaboration with YouTube superstars The Sidemen.
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| Teenage Mutant Ninja Turtles x The Sidemen collection | Paramount Consumer Products & Experiences UK |
The exciting new range of TMNT-inspired clothing and boxing accessories will be a key focus of The Sidemen’s new retail store opening in the Birmingham Bullring on the 4th of October.
The range includes a series of 13 exclusive designs on T-shirts, hoodies and jackets alongside a selection of boxing accessories including gloves and wraps.
The launch highlights the enduring popularity of the franchise and its iconic characters amongst a new generation of fans and follows the release of Tales of the Teenage Mutant Ninja Turtles, the latest chapter in the Turtles’ onscreen adventures airing on Nickelodeon and streaming on Paramount+.
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| Teenage Mutant Ninja Turtles x The Sidemen collection | Paramount Consumer Products & Experiences UK |
With over 140 million subscribers worldwide, British YouTube group The Sidemen – consisting of internet personalities KSI, Miniminter, Zerkaa, TBJZL, Behzinga, Vikkstar123 and W2S – opened their first physical store in July 2023. Following significant success and support from their fans, their new store is set to open in Birmingham this October.
To mark the launch of the range on the new store’s opening day, costume characters of Leonardo, Raphael, Donatello and Michelangelo will be at the Bullring at intervals throughout the day. Fans will be able to pose for pictures alongside their reptilian heroes and the famous Shellraiser vehicle to recreate their favourite scenes from the beloved TMNT series.
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| Teenage Mutant Ninja Turtles x The Sidemen collection | Paramount Consumer Products & Experiences UK |
Rebecca Jenkins, Vice President (VP) Consumer Products UK & Ireland, Australia and New Zealand, Israel and South Africa, at Paramount, said, “The Teenage Mutant Ninja Turtles are some of our most iconic and well-loved characters, so it felt natural for us to collaborate with the UK’s biggest YouTube stars, The Sidemen, on this new range. From t-shirts to boxing gloves, there’s something for everyone, and we can’t wait for fans to get their hands on it.”
Matt Peters, Sidemen Clothing Managing Director (MD), said, “The Sidemen teaming up with TMNT works so well. We’ve had a lot of fun on our journey through the world of TMNT, it’s been an amazing nostalgia trip for us all and we can’t wait for everything to unfold now. It’s been a pleasure to work with the wonderful licensing team at Paramount once again.“
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| Teenage Mutant Ninja Turtles x The Sidemen collection | Paramount Consumer Products & Experiences UK |
The new Sidemen x TMNT range will be available to purchase from 4 October from The Sidemen store in Birmingham Bullring and online from the Sidemen Clothing website from 6 October.
The news comes as the iconic Teenage Mutant Ninja Turtles franchise celebrates its anniversary, and follows The Sidemen previously partnering with Paramount on a SpongeBob SquarePants capsule collection in 2022.
Paramount+ UK & Ireland is HERE! Stream a Mountain of Entertainment, including your Nickelodeon favourites! Try it FREE at ParamountPlus.com!
Paramount+ is also available with Sky Cinema at no extra cost.
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