The new Children in Need partnership will see the icons unite to inspire children to get involved and raise money for those that need it most.
Hasbro‘s Peppa Pig and Pudsey have sparked a new friendship for this year’s BBC Children in Need campaign with a heartwarming and fun-filled partnership aimed at raising vital funds to support children and families across the UK.
BBC Children in Need believes that every child should have the chance to thrive and be the best they can be. For this to happen they want every child to have someone they can turn to for help or support to overcome challenges they face. The need has never been greater as, right now, the charity is only able to help 1 in 8 of the organisations which apply for funding.
This unique partnership intends to bring joy to children and their families through a series of exciting events and fundraising initiatives, starting this summer and continuing up until the official appeal night on 15th November.
Kicking off the partnership, nurseries and pre-schools across the UK are invited to join both Pudsey and Peppa in hosting their own fundraising parties in support of BBC Children in Need. To encourage fundraising, there are exclusive free Pudsey and Peppa resources available, including activity packs, party decorations, a specially curated Peppa Pig playlist and chances to win more prizes, all designed to inspire and encourage children to get involved and make a positive impact through their fundraising efforts. All materials are available for download on the BBC Children in Need website.
As part of this new partnership, a special Peppa Pig Afternoon Tea Bus Tour was hosted in collaboration with B-Bakery. This exclusive event was a heartfelt way to give back to the charity’s early years programme beneficiaries, offering them a delightful afternoon tea experience aboard the special bus – along with Peppa and Pudsey. The event is just one example of how Peppa Pig is supporting families by creating joyful, memorable moments while underscoring the importance of Children in Need’s mission to change children’s lives across the UK.
Continuing the partnership, from September, two exclusive Peppa Pig apparel items will be available in Asda stores and online, with proceeds directly supporting BBC Children in Need. These items will be featured alongside BBC Children in Need merchandise, offering shoppers a chance to contribute to the cause while celebrating their favourite characters.
Claire Hoyle, director of Income and Engagement from BBC Children in Need, commented “We are absolutely thrilled to have Hasbro join our family of corporate partners for this year and beyond. This is the start of a beautiful friendship between Pudsey and Peppa with the goal of raising as much money as possible to help support children and young people across the UK.”
Catrina O’Brien, Category Licensing director Europe, from Hasbro added: “We’ve got so many exciting things to come, but eagle-eyed fans might have already spotted Peppa getting involved with fundraising at CarFest in August where she teamed up with Pudsey for some very exciting performances. The weekend raised a lot of money and we know this is only the start of our journey to raise crucial funds for children who need it the most.”
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