In Pluto TV's latest ad campaign by Haymaker, the CSI: NY and Forrest Gump star slips into a spud suit to rave about the free ad-supported streaming service to show that binge-watching greatness comes free — no strings (or fries) attached.
Pluto TV, the free ad-supported streaming platform, has enlisted actor Gary Sinise for its latest creative campaign, ‘Proud Couch Potato.’
Known for his iconic roles as Detective Mac Taylor in CSI: NY and Lieutenant Dan in Forrest Gump, Sinise is seen stepping into an entirely new role — literally becoming a couch potato.
In collaboration with the creative agency Haymaker, the campaign highlights Pluto TV’s most popular genres: reality TV and crime dramas. With hits like Survivor, Real Housewives, Jersey Shore, CSI, Criminal Minds and NCIS, these genres have become the platform’s top performers.
To showcase these offerings, Sinise is seen in the ads dressed as a literal potato, surrounded by fans in similar garb. The first commercial, ‘Crime Never Pays. Neither do you,’ debuted during a New York Giants vs. Dallas Cowboys game in September. Sinise, dressed as a potato, stands alongside CSI: NY fans in full potato costumes as they gush about the show’s most exciting moments.
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The second spot, ‘Your money’s no good here,’ features fans — again in potato suits — sharing their favorite Pluto TV shows and movies, from The Godfather to Inkmaster. Sinise cheekily wraps up the ad by saying, “Forrest Gump, because, come on,” a wink at his own iconic role.
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This new campaign follows the success of Pluto TV’s ‘Couch Potato’ creative, which first aired during Super Bowl LVIII and increased Pluto TV’s unaided brand awareness by 15% year over year. The campaign humorously promotes Pluto TV's extensive, cost-free streaming options, proving once again that crime doesn’t pay—nor do its viewers.
How to be a Couch Potato with Gary Sinise:
Crime and Investigation:
Reality TV:
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Originally published: October 09, 2024.
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