Paramount is heading to Brand Licensing Europe (BLE) 2024, and to celebrate, they shared some of their exciting upcoming plans for a raft of iconic properties with Licensing World!
Paramount Consumer Products and Experiences
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Paramount Consumer Products and Experiences is returning to Brand Licensing Europe 2024 with a host of new updates and opportunities across its best-in-class IP.
In a milestone 40th year for the Teenage Mutant Ninja Turtles, the franchise recently launched a new animated series, Tales of the Teenage Mutant Ninja Turtles, on Paramount+ and Nickelodeon. In an impressive content slate for the turtles, a second season of Tales of TMNT can be expected to arrive in 2025, a sequel to the film Teenage Mutant Ninja Turtles: Mutant Mayhem will arrive in October 2026 and another theatrical based on the Last Ronin is in development. Paramount will continue to draw in seasoned enthusiasts and a new generation of fans with a large slate of gaming titles. Next month, Mutants Unleashed, a 3D action title in partnership with Outright Games, will launch. Engaging in innovative partnerships remains a priority for Paramount, with back-to-school set to be a key moment in 2025.
In Adventure Bay, the momentum for Paw Patrol refuses to slow down for the pre-school property. Later this year, Paramount will launch another shortform YouTube series, Skye's Music Party, and Rubble & Crew will return for a second season on Paramount+ and Nick Jr. Moving into 2025, Paramount will launch another Paw Patrol season with all-new locations and thematics including an expansion of Adventure Bay with Air Rescue, an hour-long holiday special and a new parent-focused brand campaign. In July 2026, the franchise will return to the big screen with a third theatrical.
SpongeBob SquarePants is celebrating its 25th anniversary this year, with a whirlwind of new content, brand partnerships, product launches, gaming integrations, retail activations, stunts and more. The franchise will see new content launch in 2025 and beyond with a 15th season, a new theatrical The SpongeBob Movie: Search for SquarePants releasing in December 2025, and a new film Plankton: The Movie which will see the microscopic villain take centre stage.
In April, Dora made her comeback on Nick Jr and Paramount+ and is now airing on Milkshake! in the UK. In Paramount's biggest kids & family campaign of the year, which included partnerships with Time Out and BBC Good Food, the series reached over half a million viewers in its first month and is now a top 5 show on Nick Jr. With a second season having recently launched, and two further seasons confirmed from 2025, Dora is one of the biggest multi-season commitments in Nickelodeon history. In 2025, the franchise will also see the launch of its consumer products programme including all-new toys from Spin Master, as well as a live-action kids and family film dropping on Paramount+.
The Western lifestyle phenomenon, Yellowstone, will return for season 5 part 2 this November. This is followed by a new spin-off, with a second season of 1923 and new prequel series 1944 in the works. With five existing blockbuster seasons and two prequels, fans have fallen in love with the Dutton family, making it the No.1 show on Paramount+ for unique users in the UK and the No.1 best- selling digital TV show. As Paramount continues to build out this newly iconic franchise, new products will continue to launch at retail, with Father's Day set to be an anchor moment in 2025.
The Smurfs will hit the big screen on Valentine's Day next year in a brand-new animated movie, with Rihanna voicing the one-and-only Smurfette. Accompanying Rihanna is a cast that includes James Corden, Sandra Oh, John Goodman and Dan Levy.
The Avatar franchise continues to serve the fandom with the new live-action TV series remake Avatar: The Last Airbender, which launched in February. The series opened as the No.1 Netflix show in over 75 countries. With two new seasons confirmed, numerous gaming releases to come, new consumer product launches and a brand-new theatrical Aang: The Last Airbender releasing in 2026, the franchise is set to welcome a whole new generation of fans and keep existing fans engaged.
Next year, fans will celebrate 30 years of Clueless, the teen rom-com which has made a lasting impact on fashion. This milestone moment will see a plethora of consumer products programmes, brand partnerships and fashion collaborations come to life.
The action-packed Mission Impossible saga returns to the big screen with the highly anticipated final instalment, for what is being heralded as a cornerstone of cinematic excellence. The movie will be supported with a consumer products programme just in time for Father's Day.
Emily in Paris returned for a fourth season in August. Over the past 12 months, Paramount has delivered successful consumer products programmes for the series with the likes of Lillet, Pantene, Revolution Beauty and Kipling - with a host more in the pipeline.
Readers are invited to get in touch if they think they can fill a category gap on an existing franchise or if they'd like to join Paramount on its newer adventures.
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Stream a Mountain of Entertainment, including your Nickelodeon favorites on Paramount+! Try it FREE at ParamountPlus.com!
Originally published: September 03, 2024.
Additional source: Toy World.
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