The company will manufacture a range of licensed Peppa Pig, Transformers and Furby Ollyballs, which kids can use to play sports indoors without breaking anything.
Hasbro has licensed Idaho-based toy company Victury Sports to develop a new range of licensed sports balls featuring its iconic toy franchises.
Ollyball, created by inventor and founder Joseph Burke, allows kids to color in the waterproof ball with markers and crayons.
Victury won a 2019 Toy of the Year award for Ollyball, which is designed for full-speed indoor play. This innovative ball weighs less than an ounce and absorbs impact and force through Victury’s patented KrunchCOR material. The product’s hook is “Play Ball in the House!” because it is meant to spare windows and other breakable items in the home. Kids can also customize its surface using markers to color in pre-printed graphics.
As a Hasbro partner, Victury will manufacture and distribute Peppa Pig, Transformers and Furby-branded Ollyballs. The company is planning to give the industry a first look at this licensed range at the LA Fall Toy Preview event in September, where it’s hoping to sign new licensors and retailers.
The licensed Peppa Pig, Transformers and Furby Ollyballs will be available for purchase soon at select retailers across the U.S.
“This collaboration will bring even more joy and innovation to our worldwide beloved colorable and patented playthings, further cementing Ollyball’s status as a must-have toy for children everywhere,” says Burke. “Get ready for a whole new level of games, education, surprises and ‘full-force indoor play’ from Ollyball.”
Victury signed its first licensing agreement last year with the NBA to make team edition Ollyballs featuring Chicago Bulls, LA Lakers, Boston Celtics, New York Nicks and Golden State Warriors graphics. The company’s other products include glow-in-the-dark Ollyballs.
For more information on the company before the LA Fall Toy Preview, visit the Ollyball website.
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