Paramount and Nickelodeon Are Teaming Up To Champion Sustainability in Honor of SpongeBob’s 25th Anniversary
Published 07-24-24
See how Paramount and Nickelodeon are teaming up to champion sustainability in honor of SpongeBob’s 25th anniversary!
- With last week kicking of SpongeBob’s 25th anniversary, Paramount, Paramount Consumer Products & Experiences, and Nickelodeon have committed to removing 5M pounds of ocean-bound plastic and debris from our waterways by 2027.
- Paramount launched the Act Like A Sponge campaign is an extension of SpongeBob’s 25th anniversary celebration, where kids—and kids at heart—are encouraged to lean into sustainability and make a difference in some way.
- Furthering acts of sustainability, as part of Paramount’s Community Day, Paramount partnered on seven beach clean-ups in Miami, New Jersey, New York, Brazil, Portugal, Singapore, and Los Angeles.
ACT LIKE A SPONGE
Paramount's Global Initiative
for Ocean Conservation
REINFORCING THE IMPORTANT OF SUSTAINABILITY
Ahead of SpongeBob's 25th anniversary, Paramount, Paramount Consumer Products & Experiences, and Nickelodeon have committed to removing 5M pounds of ocean-bound plastic and debris from our waterways by 2027.
Together with our partners- Waterfront Partnership of Baltimore, Plastic Oceans International, Surfers Against Sewage, WORK/First Mile, the Fort Worth Trash Wheel, and Enaleia- we have already supported the removal of over 1.35M pounds.
Now we're enlisting everyone's favorite sponge to engage audiences around the globe to remove even more.
ACT LIKE A SPONGE
The Act Like A Sponge campaign is an extension of SpongeBob's 25th anniversary celebration, where kids-and kids at heart-are encouraged to lean into sustainability and make a difference in some way.
Act Like A Sponge brings the franchise's deep ties to ocean conservation directly to fans via beach clean-ups, global aquarium partnerships, refreshing the beloved Science of SpongeBob program at HNM, Nickelodeon Our World grants, and the giant Gary trash wheel debuting later this year.
HOW PARAMOUNT IS SUPPORTING THESE EFFORTS
As part of Paramount's Community Day, we've partnered on seven beach clean-ups in Miami, New Jersey, New York, Brazil, Portugal, Singapore, and Los Angeles.
We have also partnered with the Ocean Conservancy's Clean Swell app, allowing users to sign up and contribute to cleaning efforts on their own time as part of a global virtual beach clean-up.
"We are thrilled to be able to leverage SpongeBob's 25th anniversary to encourage all of Paramount's audiences to take action. This combined with additional charitable giving, audience grants, global partnerships, employee engagement, and existing sustainability commitments, demonstrates the power of Paramount to create real impact in the world, connected to some of our biggest IP." - Bradley Archer-Haynes, SVP, Cross-Company Impact, Paramount
About Paramount Global
Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, its portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, Paramount Global provides powerful capabilities in production, distribution and advertising solutions.
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Watch the SpongeBob SquarePants Universe, including Kamp Koral: SpongeBob's Under Years and The Patrick Star Show on Nickelodeon and Paramount+! Try it FREE at ParamountPlus.com.
Listen to The SpongeBob Musical here!
CALLING ALL GOOFY GOOBERS! (ROCK!) Are ya ready for a deep dive into the world of SpongeBob SquarePants? The SpongeBob YouTube channel is THE PLACE for all fan-favorite SpongeBob moments! Subscribe now at https://www.youtube.com/SpongeBobOfficial!
CALLING ALL GOOFY GOOBERS! (ROCK!) Are ya ready for a deep dive into the world of SpongeBob SquarePants? The SpongeBob YouTube channel is THE PLACE for all fan-favorite SpongeBob moments! Subscribe now at https://www.youtube.com/SpongeBobOfficial!
Original source: 3BL CSRwire.
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