Sabrina Caluori, a veteran TV executive who was Nickelodeon‘s top marketing exec, is exiting her post ahead of broader layoffs at Paramount Global.
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| Sabrina Caluori / Nickelodeon |
In a memo to colleagues (available to read in full below), Caluori said her “three slime-filled years” at the company are ending today. Her departure comes a few days after that of another key marketing exec, Michael Engleman, who was Chief Marketing Officer at Paramount+ Domestic and Paramount+ with Showtime.
Paramount last Thursday (Aug. 8) confirmed deep staffing cutbacks are coming soon, with 15% of the U.S. workforce to exit before the end of the year. The new round of layoffs are set to begin Tuesday. Paramount management has said it is aiming to generate $500 million in annual savings.
Caluori joined Nickelodeon in August 2021 as Senior Vice President (SVP) Brand and Content Strategy, overseeing global brand strategy, original programming launches, media planning, digital and social media, and marketing analytics, and was promoted to the position of Executive Vice President (EVP) and Head of Marketing and Brand Strategy for Nickelodeon in 2022, which saw her add overseeing brand and creative marketing, supporting content for Nick’s linear networks and the Nick content developed for Paramount+ to her remit.
In a note to staff, she says Nick “was the very first brand that I loved” and praised her team for their recent work. “I’m incredibly proud of what we’ve accomplished together, but what I’m most proud of is the culture we created,” Caluori wrote. “Jumping into the unexpected, striving to make the mundane magical, and doing it all LIKE A SPONGE. Each day you launched groundbreaking work while navigating industry currents with the optimism of SpongeBob and the determination of Patrick.”
Caluori joined Nickelodeon from HBO, where she had a 12-year run, rising to EVP Marketing & Digital Media, where she built and led the digital and social marketing function across all brands and programming.
Before joining HBO, Caluori headed the account team at the interactive agency Deep Focus, where she oversaw digital media, creative and publicity for clients such as HBO, Miramax, Google, Court TV and Comedy Central.
The staff reductions are coming ahead of Skydance Media’s proposed merger with Paramount, which is slated to close in the first half of 2025.
Here is Caluori’s full memo to staff:
Team,I write to you to share that after three slime-filled years, today will be my last day at Paramount.Writing notes like this one is never easy. Nickelodeon was the very first brand that I loved. Getting to work alongside all of you to share that love with today’s kids (including my own) has been a dream come true.Thank you for daring the world to follow their “kidstincts.” Together, we brought the brand’s iconic Splat back with our Emmy award-winning brand campaign, slimed the Super Bowl(!), made Good Burger 2 the biggest direct-to-streaming movie of the year, relaunched Dora to the world, crushed expectations at the Kids’ Choice Awards, engaged millions of kids on Roblox and celebrated 25 years of SpongeBob with an epic, global campaign that set the bar for creator marketing. (And so much more!)I’m incredibly proud of what we’ve accomplished together, but what I’m most proud of is the culture we created. Jumping into the unexpected, striving to make the mundane magical, and doing it all LIKE A SPONGE. Each day you launched groundbreaking work while navigating industry currents with the optimism of SpongeBob and the determination of Patrick. You are the heartbeat of this brand and your passion for the Nickelodeon mission is evident in everything you do.My support for you remains steadfast as we transition to this new chapter. I continue to be your biggest cheerleader, coach and mentor. Please do not hesitate to reach out.Rooting for you always,Sabrina
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Originally published: August 13, 2024.
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