StoryToys, The Lego Group and Hasbro have partnered to create the Lego Duplo Peppa Pig app for Peppa’s 20th anniversary.
StoryToys has announced the arrival of the new Lego Duplo Peppa Pig app, with Peppa Pig and her friends and family making their way to the colourful world of Lego Duplo. Now available on the App Store and Google Play, the app is bursting with fun gameplay, building and creativity, just in time for Peppa’s 20th Anniversary.
While little ones are busy splashing in virtual muddy puddles and giggling with Peppa, they’ll also be learning lots of new things. With the Lego Duplo Learning Through Play approach, kids will play and learn through an adventure that encourages imagination and exploration with the adorable characters of Peppa Pig.
Blending the worlds of Lego Duplo and Peppa Pig, this app offers a new digital experience. Little builders can interact with their favourite characters and locations in exciting new ways, creating endless fun and laughter. Each pack in the app is set in a different location from the familiar world of Peppa Pig. Play packs at launch include Garden Treehouse, Boat Trip and Peppa’s Birthday Party, all packed full of fun and learning.
In the Peppa’s Birthday Party pack, little builders join Peppa, George and her friends Suzy Sheep and Pedro Pony for an exciting birthday celebration at Peppa’s house. In the Garden Treehouse, Peppa and George have a fun-filled adventure exploring and playing outside in the garden. Fans can set sail with Peppa and Grandpa Pig on a maritime adventure visiting many islands in the Boat Trip pack.
New content will be regularly added to the app for ongoing fun and play.
“To take such an iconic character as Peppa Pig and combine her with the world’s most iconic bricks has been an absolute privilege for StoryToys,” said Emmet O’Neill, CEO of StoryToys. “We have worked together with Hasbro and The Lego Group to create a magical experience for kids, breathing life into the characters in new and fun ways to inspire children all over the world to play.”
Michaela Edgerley Šťovíček, head of Product, Lego Pre-School, The Lego Group, added: “We’re extremely happy about the partnership with StoryToys and Hasbro, as bringing the physical building experience of Lego Duplo Peppa Pig into the digital world creates an additional layer to the play experiences for toddlers all around the world. We’ve thoroughly designed this experience to allow learning and playing to go hand in hand as toddlers create, imagine, explore and have fun.”
“Storytelling has been such an integral part of Peppa Pig for 20 years, teaching the values of confidence, friendship and individuality to pre-schoolers along the way,” said Esra Cafer, senior vice president, Global Brand Strategy & Management, Pre-School & Fashion at Hasbro. “We’re extending Peppa’s positive brand ethos into unique and highly engaging brand experiences thanks to innovative and creative partners like StoryToys and The Lego Group. With the Lego Duplo Peppa Pig app, kids and families everywhere can engage with the beloved brand in a new, creative way.”
The Lego Duplo Peppa Pig app comes as part of a larger agreement revealed in January between Hasbro and The Lego Group. The exciting collaboration sees Peppa Pig come to life in Lego Duplo form for the very first time in Lego products, as well as engaging YouTube content, publishing and incredible attractions and rides in select Merlin Entertainments theme parks. Lego Duplo Peppa Pig play areas are currently open at Legoland Billund and the brand-new Peppa Pig Park in Gunzburg in Germany, situated next to Legoland Deutschland Park.
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Original source: Licensing.biz.
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