Häagen-Dazs has partnered with Paramount Consumer Products to celebrate the season four premiere of the Netflix series, Emily in Paris.
The company is aiming to bring the charm of the hit show straight to fans’ taste buds with limited edition packaging as part of its ‘Be More Emily’ campaign.
Häagen-Dazs’ 'Be More Emily' campaign celebrates the mutual love for France, style and ‘uncompromised’ indulgence, inviting fans to experience the essence of the show through an exclusive ice cream collection and a host of charming experiences.
The ice cream collection features two popular flavours – Strawberry and Salted Caramel – now wrapped in chic Emily in Paris-themed packaging.
Fans can find the exclusive ice cream collection at retailers across Europe, Asia, Latin America and the Middle East, as well as participating international Häagen-Dazs Shops with bespoke Emily in Paris cakes and creations.
In addition, Häagen-Dazs is inviting fans to immerse themselves in a series of international pop-up experiences and social media challenges throughout August.
The activities have been designed to capture the spirit of Emily and the indulgence of Häagen-Dazs, all while offering an ‘unforgettable’ taste of Parisian culture.
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Original source: LicensingSource.net.
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