Mumbai based Viacom18 Consumer Products has unveiled a year-long celebration with artist collaborations and exclusive merch for SpongeBob’s anniversary.
To mark the 25th anniversary of the critically acclaimed Nickelodeon animated series, SpongeBob SquarePants, Viacom18 Consumer Products is all set for a yearlong celebration across India featuring exciting new collaborations and exclusive merchandise. The licensing and merchandising arm of Viacom 18 has partnered with several major artists, such as Raul Urias, Jisu Choi, Daniel Mackey, Berthet One, Dennis Gabbana and Tik Ka. Additionally, the celebration brings fans closer to their favourite character with an exclusive collection of swimwear, rainwear, bucket hats, tote bags and more.
Sachin Puntambekar, head of Viacom18 Consumer Products, said: “SpongeBob SquarePants is an iconic global franchise that has captured the imagination of fans for 25 years. As we celebrate this milestone, we’re excited to tap into the creator and artist economy for unique designs and exclusive merchandise. This campaign is a testament to our commitment towards immersive experiences that extend beyond the screen, transcending into the lives of our audiences.”
Viacom18 Consumer Products has planned an extensive marketing campaign spanning TV, retail and digital activations. This includes SpongeBob and Patrick figurines at retail stores, takeovers and dedicated character pages on D2C partner websites, collaborations with influencers and promotional campaigns on popular channels such as Nickelodeon, MTV, VH1 and JioCinema.
Fans can celebrate the 25th anniversary of SpongeBob SquarePants with exclusive merch available offline and on online platforms like Reliance, Flipkart, Lifestyle, Amazon India and Myntra.
Viacom18 Consumer Products is a key player in the evolving licensing and merchandising sector, offering a diverse range of products and experiences. The company aims to bring its brands and characters to life through engaging and innovative products. With a focus on creating memorable brand experiences for all age groups, Viacom18’s portfolio includes popular brands like PAW Patrol, Dora, Garfield, SpongeBob SquarePants, MTV, Roadies, and Colors, as well as third-party brands such as Masha and The Bear, Smiley, ZAG Heroez – Miraculous, MGAE – LOL Surprise, and Cocomelon. The company is dedicated to providing enchanting products that resonate with infants, kids, tweens, teens, and young adults.
Originally published: July 29, 2024.
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