New apparel and a café are now at select Primark locales in the U.K.
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| SpongeBob Cafe at Primark. | PRIMARK |
Retailer Primark and Paramount have expanded their partnership to celebrate 25 years of SpongeBob SquarePants. The retailer now has apparel ranges featuring beloved characters SpongeBob, Patrick and Squidward on matching pajamas (including the first ever summer matching pyjamas), nightwear, sweatshirts, shorts and character socks.
In addition, the SpongeBob Café has opened its doors in Manchester Trafford Centre, Birmingham and Braehead.
In this latest partnership, fans who visit the SpongeBob Cafés can sample the famous Mr Krab’s Secret Sandwich, alongside other menu highlights inspired by the iconic show including a Pineapple Under the Sea Bubble Tea, Kelp Crunch Waffle and Chum Wings, straight from Plankton’s The Chum Bucket.
The character is the latest to takeover selected Primark cafés, popping up in store from June to August.
“Our Partnership with Paramount continues to go from strength-to-strength,” says Sarah Jackson, director, license, Primark. “We know that our customers love our product collections from PAW Patrol to our iconic TMNT X Pizza Hut collaboration, so we’re thrilled to celebrate 25 years of this much-loved character with a new line of pajamas for all the family.”
“We’ve seen an amazing response from customers to our revolving café themes so far, so we’re delighted to reveal the next chapter with SpongeBob and Patrick in the limelight,” says Tim Kelly, director, new business development. “At Primark, we’re always looking at ways to bring unrivalled in-store experiences to our customers and give them more reasons to visit their local store. We hope our customers in Manchester Trafford Centre, Birmingham and Braehead love our latest offering, and keep an eye out for the next revolving theme later this year.”
Characters including SpongeBob, Patrick and Plankton will also be visiting stores in June and July.
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Originally published: June 18, 2024.
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