Spin Master Inks Global Toy Agreement with Paramount Consumer Products for Dora, An Upcoming, All-New Animated Paramount+ Original Preschool Series in Award-Winning Dora the Explorer Franchise
TORONTO, Oct. 2, 2023 - Spin Master Corp. (TSX: TOY);
www.spinmaster.com), a leading global children's entertainment company, announced today it has been awarded the global toy license for
Paramount+ original
Dora, an upcoming all-new preschool series that marks the return of the groundbreaking Latina heroine and the newest property in Nickelodeon's award-winning
Dora the Explorer franchise. Spin Master's diverse toy collection, expected to launch in Fall 2024, will include figures, dolls, playsets, vehicles, plush, roleplay, games and puzzles, inspired by Dora, her companion Boots and other beloved characters and locales they explore.
Produced by Nickelodeon Animation, Dora is an all-new CG-animated preschool series featuring the beloved characters from the iconic series and set to stream exclusively on Paramount+ in Spring 2024 in the U.S. Internationally, Dora will stream day-and-date on Paramount+ and air on Nickelodeon channels in all markets where available.
"We're focused on being a leader in the preschool play space, driven by globally acclaimed entertainment series and toy lines with deep character affinity," said Max Rangel, Spin Master's Global President and CEO. "We are inspired by the enduring power of Paramount and Nickelodeon's Dora the Explorer franchise and the ongoing impact it's had on generations of preschoolers spanning more than 20 years. Our talented design teams will leverage their deep experience of translating revered on-screen adventures into toys that will ignite preschoolers' imaginations and inspire new play experiences."
"We're thrilled to partner with Spin Master on this new era of Dora the Explorer and work together to create toys that bring Dora's world to life," said Pam Kaufman, President and CEO, International Markets, Global Consumer Products & Experiences, Paramount. "Dora and her friends have been enduringly popular with children all over the world, and we can't wait to see kids and families embrace the new Dora at playtime."
Since launching on Nickelodeon in 2000, Dora the Explorer has emerged as a pop culture phenomenon and can be seen in 144 markets and is translated into 23 languages. The series has received countless awards including the Peabody, NAACP, Alma, Imagen, Latino Spirit, Parents' Choice, the Television Critics Association Award, and has received several Daytime Emmy nominations. Dora the Explorer is created by Chris Gifford, Valerie Walsh Valdes and Eric Weiner.
About Spin Master
Spin Master Corp. (TSX:TOY) is a leading global children's entertainment company, creating exceptional play experiences through its three creative centres: Toys, Entertainment and Digital Games. With distribution in over 100 countries, Spin Master is best known for award-winning brands PAW Patrol®, Bakugan®, Kinetic Sand®, Air Hogs®, Hatchimals®, Rubik's Cube® and GUND®, and is the global toy licensee for other popular properties. Spin Master Entertainment creates and produces compelling multiplatform content, through its in-house studio and partnerships with outside creators, including the preschool franchise PAW Patrol and numerous other original shows, short-form series and feature films. The Company has an established presence in digital games, anchored by the Toca Boca® and Sago Mini® brands, offering open-ended and creative game and educational play in digital environments. Through Spin Master Ventures, the Company makes minority investments globally in emerging companies and start-ups. With 26 offices in close to 20 countries, Spin Master employs more than 2,000 team members globally. For more information visit spinmaster.com or follow-on Instagram, Facebook and Twitter @spinmaster.
About Paramount Consumer Products
Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, Paramount Consumer Products' portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and SHOWTIME®. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world's most beloved, iconic franchises. To view our range of consumer products and Paramount branded apparel, visit
ParamountShop.com.
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Update (11/6) - Max Rangel, Spin Master's Global President and CEO, spoke more about the new
Dora series as well as the company's global toy deal with Paramount for the new series during Spin Master's Q3 2023
earnings call!:
"[As] you can expect, [it's] a multiyear deal. Paramount is absolutely doing an incredible job with the content. We are super excited. They are bringing this property. I mean, it's a property my kids grew up with and so I know it well. And what I have seen so far is absolutely mind-blowing. So we are excited about that. That's just to level set the fact that we have a great franchise with great 2024, 2025 modern content, it's beautiful, and we basically have three-plus years on this deal with is the global master
license for Spin Master. So we have the whole thing. And we are trying to get to fall 2024 with Toys and that is basically what we have in store for Dora. We are very excited."
Original post:
Spin Master inks global toy agreement with Paramount Consumer Products for Dora, an upcoming, all-new animated Paramount+ original pre-school series.
Spin Master has announced it has been awarded the global toy licence for Paramount+ original Dora, an upcoming all-new pre-school series that marks the return of the groundbreaking Latina heroine and the newest property in Nickelodeon’s award-winning Dora the Explorer franchise. Spin Master’s diverse toy collection, expected to launch in autumn 2024, will include figures, dolls, play sets, vehicles, plush, role-play, games and puzzles inspired by Dora, her companion Boots and other beloved characters and locales they explore.
Produced by Nickelodeon Animation, Dora is an all-new CG-animated pre-school series featuring the beloved characters from the iconic series and set to stream exclusively on Paramount+ in spring 2024 in the US. Internationally, Dora will stream day-and-date on Paramount+ and air on Nickelodeon channels in all markets where available.
“We’re focused on being a leader in the pre-school play space, driven by globally acclaimed entertainment series and toy lines with deep character affinity,” said Max Rangel, Spin Master’s global president and CEO. “We are inspired by the enduring power of Paramount and Nickelodeon’s Dora the Explorer franchise and the ongoing impact it’s had on generations of pre-schoolers spanning more than 20 years. Our talented design teams will leverage their deep experience of translating revered on-screen adventures into toys that will ignite pre-schoolers’ imaginations and inspire new play experiences.”
“We’re thrilled to partner with Spin Master on this new era of Dora the Explorer and work together to create toys that bring Dora’s world to life,” said Pam Kaufman, president and CEO, International Markets, Global Consumer Products & Experiences, Paramount. “Dora and her friends have been enduringly popular with children all over the world, and we can’t wait to see kids and families embrace the new Dora at playtime.”
Since launching on Nickelodeon in 2000, Dora the Explorer has emerged as a pop culture phenomenon. The content is seen in 144 markets and is translated into 23 languages. The series has received countless awards including the Peabody, NAACP, Alma, Imagen, Latino Spirit, Parents’ Choice, the Television Critics Association Award, and has received several Daytime Emmy nominations. Dora the Explorer is created by Chris Gifford, Valerie Walsh Valdes and Eric Weiner.
Join your favorite explorer in NEW and EXCITING adventures on YouTube! Play games, dive into adventures, sing along to songs, solve puzzles and so much more! Subscribe to the OFFICIAL Dora & Friends YouTube Channel! Ready? ¡Vámonos! Let’s go!
https://at.nick.com/DoraSubscribe
Originally published: October 02, 2023.
