Get set for a week of brand new episodes of Rubble & Crew, premiering weekdays starting Monday, July 31, only on Nickelodeon!
Monday, July 31, 2023 at 11:30 a.m. - The Crew and Marshall Build A Fire Station: Rubble & Crew build Builder Cove's first ever Fire Station, complete with an inspection from PAW Patrol's Marshall! But when Speed Meister's sneaky sabotage traps Marshall's Fire Truck, the pups work together to put out a fire construction-style. (#111; crossover special)
Tuesday, August 1, 2023 at 11:00 a.m. - The Crew Does a Home Renovation/The Crew Builds a Lighthouse: Mix and Rubble are starstruck when their favorite TV renovation star, Hank Hammer, comes to see them at work. Cap’n Turbot is bringing Mayor Goodway to visit her sister, Mayor Greatway. But when a fog rolls in, the pups have to build a lighthouse fast! (#112)
Wednesday, August 2, 2023 at 11:00 a.m. - The Crew Builds A Dinosaur Museum: After uncovering dinosaur bones, the pups decide to build a museum. (#113A.)
Thursday, August 3, 2023 at 11:00 a.m. - The Crew Builds A Wheelchair Ramp: When Omar the mail carrier breaks his foot, it's up to the pups to make sure he can still deliver the mail. (#113B.)
Monday, August 7, 2023 at 11:00 a.m. - The Crew Builds a Splash Park: With their splash park plans in troubled waters, the pups have to get creative to cool down the town for the summer. (#114A)
Tuesday, August 8, 2023 at 11:00 a.m. - The Crew Builds a Playroom: As the pups work on building a surprise playroom for Lucas and Lily, a squirrelly visitor causes construction complications. (#114B)
Wednesday, August 9, 2023 at 11:00 a.m. - The Crew Builds a School: It’s the first day of school in Builder Cove… if Rubble & Crew can finish building the school in time! (#115A)
Thursday, August 10, 2023 at 11:00 a.m. - The Crew Builds a Waterway: The pups need a construction solution to save Farmer Zoe’s crops and to keep Crunchy the beaver from taking all the water! (#115B)
Monday, August 21, 2023 at 11:00 a.m. - The Crew Builds An Observatory: The pups jump into action to build an observatory to help their friend River get a cool picture of a shooting star. (#117A.)
Tuesday, August 23, 2023 at 11:00 a.m. - The Crew Builds A Zipline: After meeting park ranger Rose, the pups get stuck on a nature trail; with Rubble & Crew, there's always a construction solution. (#117B.)
Wednesday, August 23, 2023 at 11:00 a.m. - The Crew Builds A Library Tea Shop: Construction on the first Builder Cove library is abuzz with bees; this calls for an extra sweet construction solution. (#118A.)
Thursday, August 24, 2023 at 11:00 a.m. - The Crew Builds A Dance Floor: Grandpa Gravel teaches Charger all his best moves for the big dance contest. (#118B)
PAW Patrol fans can stream full episodes of PAW Patrol, PAW Patrol: The Movie and PAW Patrol Live! At Home featuring "Race to the Rescue" on Paramount+. Try it FREE today at ParamountPlus.com.
Rugrats, provided to Creators Syndicate by Nickelodeon, based off the popular animated television series has been created for children and family's to laugh and enjoy together.
Follow these comics and their take on real episodes of the show and their own spin on hilarious adventures.
As Barbenheimer continues to dominate the box office, the enthusiastically reviewed franchise revamp Teenage Mutant Ninja Turtles: Mutant Mayhem is ready to throwdown in theaters. Preview day/night screenings on Tuesday (August 1) earned the Paramount Pictures/Nickelodeon Movies/Point Grey animated feature $3.85 million (USD). Previews started around 2 p.m.
Everett Collection
Box office watchers are predicting the new Turtles adventure — directed by The Mitchells vs. the Machines co-helmer Jeff Rowe, co-directed by Kyler Spears, with Seth Rogen heartily involved as a writer, executive producer and voice star — will make between $30M and $40M over its first five days in release.
In addition to some early cash returns, Mutant Mayhem can bank on good word of mouth from early audiences. The film, which is looking to be the family choice for the long haul into the fall, is tied with Sony’s Spider-Man: Across the Spider-Verse as the best reviewed animated features of 2023 at 95% certified fresh on Rotten Tomatoes, and its current audience score is 94%. More credit to Paramount: It was the only motion picture studio to brave San Diego Comic-Con sans stars, and it showed off reels of the pic to a near-full house in Hall H.
The Turtles officially hit theaters today (August 2), where the movie is currently booked at 3,513 domestic locations across the U.S., and will expand to 3,851 theaters by Friday. The film's wide opening follows exclusive Sneak Preview and Early Access Fan Event screenings on Saturday and Monday, plus an advance taste at Comic-Con.
Teenage Mutant Ninja Turtles: Mutant Mayhem opens in 24 markets this week, including Germany and the United Kingdom.
The PG film cost $70 million, which is less than recent animated offerings such as Pixar’s $200 million-budgeted Elemental and Sony’s $100 million-budgeted Spider-Man: Across the Spider-Verse.
Paramount Pictures and Nickelodeon Movies seem to have faith in the film, since they are already developing a sequel, as well as a two-season Paramount+ series that will serve as a “bridge” between the big screen adventures.
Update (8/15) - This past weekend, Paramount Pictures’ Teenage Mutant Ninja Turtles: Mutant Mayhemtook third place in the Box Office charts, earning $15.7 million. The animated feature, which was produced by Nickelodeon Movies and Point Grey Productions, has a domestic total of $72.8 million after two weeks of release.
Internationally, added $10.4M from 47 markets. The heroes on the half-shell have grossed $21.9M to date for $94.7M global with several major markets still to release.
New this session, Mexico debuted at No. 2 with $2.9M, followed by France at $1.8M. In China, the start was a No. 8 $885K amid strong local competition. The UK leads play with $7.2M.
Update (8/8) - Paramount’s Teenage Mutant Ninja Turtles: Mutant Mayhemopened in 24 more international markets this weekend! Internationally, the pic earned $8.5M. The UK ($5M) and Germany ($1M) were the only majors. Markets yet to open include France, Mexico and China this week, followed by Spain and Brazil in August and Australia, Korea and Japan in September.
In the U.S., TMNT:MM is currently fourth place in the Box Office charts. The picture earned $8.3M more on Sunday.
Update (8/7) -Teenage Mutant Ninja Turtles, after a great Saturday of $10.3M, +11% over Friday’s $9.3M, is coming in at $28M over 3-days and $43M, which is still great for this $70M production.
Globally, Mutant Mayhemopened with a total of $51 million around the world. The majority of that — a big $43 million — came from theaters in North America. The new TMNT has only opened in roughly 30% of the international markets where it's expected to be released. So that total will continue to climb in the coming weeks.
Turtles is a huge win for the Brian Robbins Paramount administration, particularly as he builds out and revives franchises.
Said Chris Aronson, Paramount’s domestic distribution boss, “We’re over the moon with this opening. We exceeded pre-release expectations with this movie, which has been a labor of love for a long time.”
The decision to revive Turtles happened back in 2018, when Robbins was at Nickelodeon with Ramsey Naito, current president, Paramount Animation and Nickelodeon Animation, and they sparked to the idea of Seth Rogen’s involvement, as well as filmmaker Jeff Rowe — both lifelong fans — who truly wanted to lean into the ‘teenage’ part of the IP. Paramount, like all their movies this year, has gotten behind promoting the animated pic 200%, having Rogen show off extended footage at CineamCon, and a work-in-progress cut at Annecy back in June. Props to Paramount: They were the only studio who realized that there would be a full-house crowd down at San Diego Comic-Con: fans unfazed by the strikes. So they took Turtles down to Hall H and showed off more footage to fans with Rowe in tow, as well as TMNT co-creator Kevin Eastman — the latter who just stoked the crowd. Why skip an opportunity? Very smart on the Melrose lot for being fearless and creative sans stars in their promotion. Rival studios, take note.
The second animated take of Teenage Mutant Ninja Turtles has a Comscore/Screen Engine PostTrak audience score of 88% positive and a 70% recommend, with kids under 12 giving it 94%, and a 69% must-see. That’s enough ooze to keep chugging into the fall. That’s on top of the pic’s already “A” CinemaScore. Men showing up at 60% to women’s 40%, with 56% of the crowd between 18-34. The biggest demo is 18-24 at 34%. Diversity demos are 33% Caucasian, a great 33% Latino and Hispanic, 17% Black, and 16% Asian/other. The South Central and the West are the most robust here for the Nickelodeon/Point Grey production. Oppenheimer still has Imax, but the Turtles have PLFs, which are driving 16% of ticket sales and another 11% from 3D. Adam Aron’s AMC Burbank is the top-grossing movie theater in the nation at $103K-plus so far. Cowabunga.
TMNT:MM saw Canada delivering 5% of the gross with major markets that over-indexed being L.A., Dallas, Houston, Phoenix, San Antonio, and Austin, while the only major markets that under-indexed were Seattle and Toronto. Top theaters came from L.A., N.Y., Phoenix, Orlando, Dallas, Pharr, Texas, El Paso, Nashville, San Antonio, and Houston.
Social media analytics corp RelishMix says that Turtles’ social media universe is 309.8M across Facebook, Twitter/X, Instagram, YouTube, and TikTok combined. Ahead of release, RelishMix said those stats were under family animated averages. But clearly there’s an appetite here for the movie, as it’s greatly over-performing.
Update (8/6) - The second animated take of Teenage Mutant Ninja Turtles has a Comscore/Screen Engine PostTrak audience score of 88% positive and a 70% recommend, with kids under 12 giving it 94%, and a 69% must-see. That’s enough ooze to keep chugging into the fall. That’s on top of the pic’s already “A” CinemaScore.
On Friday, August 5, Mutant Mayhemtook a further $9.3M at the Box Office, and is currently in second place in the charts!
Men showing up at 60% to women’s 40%, with 56% of the crowd between 18-34. The biggest demo is 18-24 at 34%. Diversity demos are 33% Caucasian, a great 33% Latino and Hispanic, 17% Black, and 16% Asian/other. The South Central and the West are the most robust here for the Nickelodeon/Point Grey production. Oppenheimer still has Imax, but the Turtles have PLFs, which are driving 20% of ticket sales and another 11% from 3D. Adam Aron’s AMC Burbank is the top-grossing movie theater in the nation at $75K-plus so far. Cowabunga.
Social media analytics corp RelishMix says that Turtles’ social media universe is 309.8M across Facebook, Twitter/X, Instagram, YouTube, and TikTok combined. Ahead of release, RelishMix said those stats were under family animated averages. But clearly there’s an appetite here for the movie, as it’s greatly over-performing.
Update (8/5) - Teenage Mutant Ninja Turtles: Mutant Mayhemsaw its 2-day box office rise to $15.1M. The flick earned a further $4.87M on Thursday (Aug. 3), with the Jeff Rowe-directed animated movie ranking third for the day. The new TMNT film is looking for a five-day opening of $35 million to $45 million. The film is currently playing at 3,858 theaters, and is projected to make a further $8.5M on Friday, 3-day of $27M, and 5-day of $42M, well ahead of its $30M-$40M expectations. Rotten Tomatoes audience score is 94% to go along with that A CinemaScore.
Update (8/3) -Teenage Mutant Ninja Turtles: Mutant Mayhemcollected $10.2 million on opening day, including $3.85 million from Tuesday’s preview screenings.
Paramount and Nickelodeon’s animated adventure is getting a jump on the weekend by debuting on Wednesday. This weekend’s other new release, the Warner Bros. shark sequel Meg 2: The Trench, lands in theaters on Friday. Those films will vie for second place on box office charts alongside Christopher Nolan’s historical drama Oppenheimer, now in its third weekend of release.
Greta Gerwig’s Barbie added a leading $12.8 million on Wednesday. The fantasy comedy stars Margot Robbie and Ryan Gosling as the stereotypical versions of Barbie and Ken.
Subscribe to the Teenage Mutant Ninja Turtles OFFICIAL YouTube channel - the ultimate home for all things TMNT! Here you’ll find Leonardo, Michelangelo, Raphael, and Donatello’s best moments from all your favorite TMNT series. Join the Teenage Mutant Ninja Turtles in their fight against evil, and be the first to get notified of exclusive original content you won’t find anywhere else! https://at.nick.com/TMNTSubscribe
PeaTos Releases New Character-Themed Snack Packaging for Release of Paramount Pictures’ Teenage Mutant Ninja Turtles: Mutant Mayhem
PeaTos' New Teenage Mutant Ninja Turtles Themed Snack Packaging Now on Shelf
LOS ANGELES, Aug. 14, 2023 -- Just in time for summer blockbusters, road trips, beach parties and barbeques, Snack it Forward’s brand PeaTos® – one of the fastest growing salty snack brands in the nation – is proud to introduce its newest promotion. Under license from Paramount Consumer Products and timed to the theatrical release Teenage Mutant Ninja Turtles: Mutant Mayhem this month, PeaTos is introducing special themed packages featuring the well-loved franchise characters, on six of its flavored snack offerings including its all-new Crunchy Fiery Lime Puffs, a bold mix of citrusy tang with spicy in a light-as-air offering, and Crunchy Cheese-less Puffs, a plant-based, “cheesy” snack packed with mouthwatering flavor. The promotional offerings are available for a limited time on Amazon, and at Sam’s Club and Walmart stores nationwide.
“PeaTos is beyond excited to partner with the Teenage Mutant Ninja Turtles, a franchise that is well-loved by kids and people of all ages,” said PeaTos founder and CEO Nick Desai. “This exciting collaboration is the perfect fit for our fast-growing brand. While adults love and appreciate PeaTos’ nutritional value, we know everyone will love the awesome crunchy taste of PeaTos just as much as they love these heroes on a half shell.”
In addition to the two new Puffs varieties, PeaTos’ six offerings featuring Teenage Mutant Ninja Turtles: Mutant Mayhem include Crunchy Cheese-less Curls; Crunchy Onion Rings, a savory snack with just a hint of sweet; Crunchy Fiery Curls, where serious heat meets serious crunch; and Crunchy Pizza Rings, a fresh from the oven, crave-able mix of tomato and cheese flavors.
Since its introduction in 2019, PeaTos has experienced explosive growth and received widespread acclaim thanks to its innovative approach, one that offers flavor and fun with the benefit of better-for-you nutrition. In 2022, PeaTos became 100% plant-based in response to consumer demand and was recognized with a “Best of Expo West Award” by VegNews. PeaTos are offered in a choice of single-serve offerings, perfect for summer travel and lunch boxes, and in bulk and variety multipacks for festive gatherings and party occasions.
About PeaTos® by Snack it Forward
PeaTos is a revolutionary snack brand on a mission to upgrade America’s favorite snacks by replacing the old-school base of corn with powerful peas and taking the “junk” out of junk food. PeaTos delivers on the “junk food” taste and experience but with the benefit of more nutrition. PeaTos has 2x the protein and 3x the fiber of its traditional counterparts, contains no artificial ingredients or cheese, and is made with non-GMO ingredients. With more than 22,000 points of distribution nationwide, PeaTos can be found at Walmart, Sam’s Club, Kroger, Sprouts, CVS Health, H-E-B stores and online at Peatos.com and on Amazon. Founded in 2019 by visionary entrepreneur Nick Desai, PeaTos boasts leading investors including Post Holdings Inc., Carlos Barroso, former head of Global R&D for PepsiCo; Carl Lee, former CEO of Snyder Lance; and Apu Mody, past president of Mars Food. Headquartered in Los Angeles, PeaTos is a member of social media platform We Won’t Have Time, which seeks to reduce climate impact and promote an ecologically sound environment. Learn more at peatos.com and find us on Facebook.com/peatosbrand and on Twitter and Instagram @PeaTosbrand.
About Paramount Consumer Products
Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, Paramount Consumer Products’ portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and SHOWTIME®. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. To view our range of consumer products and Paramount branded apparel, visit ParamountShop.com.
About Teenage Mutant Ninja Turtles: Mutant Mayhem
After years of being sheltered from the human world, the Turtle brothers set out to win the hearts of New Yorkers and be accepted as normal teenagers. Their new friend, April O'Neil, helps them take on a mysterious crime syndicate, but they soon get in over their heads when an army of mutants is unleashed upon them. Teenage Mutant Ninja Turtles: Mutant Mayhem, the highly anticipated animated movie developed by Paramount Pictures, Nickelodeon Movies and Point Grey Productions, is in theatres worldwide on August 2, 2023.
About Paramount Pictures
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Paramount Global (NASDAQ: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Paramount Pictures has some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, and Paramount Players. PPC operations also include Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.
Subscribe to the Teenage Mutant Ninja Turtles OFFICIAL YouTube channel - the ultimate home for all things TMNT! Here you’ll find Leonardo, Michelangelo, Raphael, and Donatello’s best moments from all your favorite TMNT series. Join the Teenage Mutant Ninja Turtles in their fight against evil, and be the first to get notified of exclusive original content you won’t find anywhere else! https://at.nick.com/TMNTSubscribe
Real Story Studio is currently casting kids in the U.K. to be part of the presenting team of a brand new Nickelodeon sports show!
The experienced casting team at Real Story Studio is looking for 10-16 year olds from across the U.K. to join the presenting team for a new sport series for Nickelodeon during the upcoming American Football season. There are the following roles:
Studio Co-Host (Someone with a passion for sport - not necessarily American Football - working alongside an adult presenter. Able to follow direction and present links to camera)
Fact Presenter (A confident young person able to present facts and trivia in a studio via a script)
Field Reporter (Genuine American Football fan, who will be filming content on location)
These are paid positions.
Filming is due to take place in London at various dates in September and October 2023.
The Field Reporter role will be at various locations in the UK and potentially Europe.
Parents and guardians of children interested in these roles can submit the application on behalf of their child using this webform or through StarNow.
Please ensure you have discussed this opportunity with the child in advance to ensure they are interested.
A parent or guardian must submit the application on behalf of their child.
All interested applicants must register their interest by Friday 18th August 2023.
Catch CBS reality stars competing in the most unpredictable and demanding game of their lives in the new season of The Challenge: USA, streaming now on Paramount+! Try it FREE at ParamountPlus.com
Fan-favorites from Survivor, Big Brother and The Amazing Race clash in an epic series of challenges and eliminations. Which stars will have the mental and physical toughness to outlast the rest?
Don't miss a moment of the action. Stream the new season of The Challenge: USA on Paramount+. Try it FREE!
Stream a Mountain of Entertainment, including your Nickelodeon favorites on Paramount+! Try it FREE at ParamountPlus.com!
The Illuminations Switch-On party is the biggest, brightest night in Blackpool’s calendar, and this year's celebration on September 1 promises to deliver an experience Blackpool has never seen before. The best part? It's back outdoors and free for everyone to attend!
Look forward to a spectacular parade, free family entertainment on the Tower Festival Headland, the exciting Switch-On moment, an illuminating Tower light show and fireworks over the seafront.
Nickelodeon Parade
Join us for The Nickelodeon Grand Parade - a spectacular procession along the Golden Mile, showcasing the beloved characters from the world's most popular children's TV channel.
The celebrations will kick off with a vibrant and lively float parade, featuring larger-than-life versions of your favourite characters such as SpongeBob SquarePants and friends, PAW Patrol, Baby Shark, Transformers, and the ghouls from Monster High. They will be joined by around 100 dancers, musicians and street performers as they make their way from Central Pier to the Tower Festival Headland for a free family party.
Among the performers in the grand parade will be Lancashire’s own 2nd Rossendale Scout Group Band, a hugely talented group of young musicians who have performed all over the UK, including an appearance at Windsor Castle in front of the Queen.
Switch-On Moment
One of the UK’s best-loved music stars is to switch on the 2023 Blackpool Illuminations. Fresh from her appearance on Glastonbury’s Pyramid Stage and on the back of the release of her brand new studio album, singer Sophie Ellis-Bextor will perform three live tracks on the Tower Festival Headland on Friday 1 September before pulling the switch to trigger four months of Illuminations.
Sophie said: “I’m so excited to be coming back to Blackpool to perform a few of my favourite tracks and to switch on the iconic Blackpool Illuminations! I can’t wait to see you all there!”
Free entertainment, light show and fireworks
That’s not all! Once the switch is pulled by Sophie Ellis-Bextor, the celebration will continue with a free family party with live music and family entertainment, leading up to a grand finale with the iconic celebrity Switch-On moment. Get ready for even more celebrations to follow when The Blackpool Tower bursts into life with a specially-commissioned sound and light show that will be synchronised with LED wristbands to be given out to spectators, topped off with a fireworks finale over the seafront.
The whole event will be free to access with no tickets required.
The Switch-On ceremony marks the start of the annual Illuminations display, which will shine nightly from September 1, 2023, to January 1, 2024.
What time is the event?
The build-up will commence from 7pm, with the float parade scheduled to start around 7.30pm. The main celebrations on the Tower Festival Headland will take place between approximately 8pm and 9.30pm (Note: Times could be subject to change so check for updates on this page).
Do I need tickets?
No, not this year. The whole event will be free to access with no tickets required. Just rock up early and take your place along the stretch of promenade to enjoy the show.
Who is switching on this year's Blackpool Illuminations?
Sophie Ellis-Bextor is this year’s Switch-On star. The singer will perform three live tracks and turn on the iconic Blackpool Illuminations on Friday 1 September.
Please note that there will be live filming and photography at this event. Any pictures provided maybe used by VisitBlackpool for promotional purposes. If you do not wish to be included, please contact VisitBlackpool Web Team: https://www.visitblackpool.com.
Paramount+ UK & Ireland is HERE! Stream a Mountain of Entertainment, including your Nickelodeon favourites! Try it FREE at ParamountPlus.com!
Paramount+ is also available with Sky Cinema at no extra cost.
With the new animated version of Teenage Mutant Ninja Turtles: Mutant Mayhem, Paramount has vibrantly revived the near 40-year-old Kevin Eastman- and Peter Laird-conceived comic IP for another generation: As the pic barrels toward $100 million at the global box office, Deadline hears from sources that the Teenage Mutant Ninja Turtles brand is heading toward $1 billion+ in global retail sales.
By the way, that’s for 2023 YTD alone, all built by Paramount.
The relaunch of Teenage Mutant Ninja Turtles reps a big win for the Brian Robbins-led Paramount Pictures Studios, as he builds out and breathes new lives into franchises.
Since 2012 and not including 2023, Teenage Mutant Ninja Turtles global merchandise sales have amassed $8 billion, per industry sources. This was accomplished during Paramount’s ownership of the TMNT IP that they it acquired in 2009.
Paramount transitioned the Turtles business from predominantly collectors to mass retail, and natch, the latest reboot has catapulted demand from TMNT fans and partners alike. In the U.S. and Canada alone, industry projections think Mutant Mayhem, a co-production with Nickelodeon and Seth Rogen’s Point Grey, could exceed $110M.
Paramount Consumer Products’ Turtles theatrical program was its most ambitious yet, counting north of 400 licensees for the film and 1,100 total for the franchise.
Among those platinum licensees with Turtles merchandise tied to Mutant Mayhem were Playmates, Hasbro, Mattel, Crayola, Funko, Crocs, General Mills and more. Their products hit the global store shelves of Walmart, Target, Amazon, Macy’s, Kroger, Kohl’s, Primark, Smyths, The Entertainer, Soriana, Big W, Iden, Toys R Us, Mercado Libre and others.
In addition to action figures, the Mutant Mayhem product range also included Build-a-Bear.
In sum, Teenage Mutant Ninja Turtles products are available in more than 550 retailers, totaling 40,000 retail doors, in more than 220 markets worldwide.
Paramount Global delivered over a half-billion impressions for Teenage Mutant Ninja Turtles across domestic CBS, adult networks and social. TMNT marathons aired across domestic Nick channels in addition there were marketing and activations across all foreign platforms. A Teenage Mutant Ninja Turtles YouTube channel was launched, and now counts 2.66M subscribers. Nickelodeon's nick.com and Paramount’s Pluto.TV showcased iterations of the TMNT 2012, 2019 and 1987 series.
Turtle Power at San Diego Comic-Con | Albert L. Ortega/Getty Images
Eastman announced at San Diego Comic-Con that Paramount and Nick had secured full rights to air the original cartoon series from the 1980s. Speaking of Comic-Con, Paramount was the only studio to have the guts to take a film down to Hall H and strut out footage for fans with director Jeff Rowe. Such a promotional opportunity was lost by rival motion picture studios, who shied away from the fan confab during the SAG-AFTRA and WGA strikes with a majority of talent unavailable to promote. Still, 135,000 attendees showed up at SDCC.
Meanwhile, the Paramount+ streaming service featured the full collection of TMNT with four series and eight movies in the U.S., Canada, UK, Australia, Latin America, Brazil, Italy and South Korea among others. There was more vertical integration power across the Viacom empire for Mutant Mayhem with the pic’s promotion at Nickelodeon resorts and attractions around the world in the U.S., UK and Italy.
Separately, Teenage Mutant Ninja Turtles: Mutant Mayhem counted a promotional partner campaign worth north of $100M in media value from myriad brand partners drawing 3 billion impressions, robust for an animated movie. And that’s without a big automobile advertiser. Earlier this summer, Disney/Marvel Studios’ Guardians of the Galaxy Vol. 3, a live-action title, counted a $118M promo partner campaign.
Among the notable brand partners for Mutant Mayhemwere Pizza Hut. The team-up involved animators authentically integrating Pizza Hut into the movie. Pizza Hut also blasted off a 360-degree TMNT campaign by bringing back the fan favorite Big New Yorker pizza and supported that limited-time menu with activations across linear and digital platforms within the Paramount portfolio. There were four media spots including a 30-second custom animated spot. In addition, there were custom pizza boxes featuring an AR mobile gaming experience. There were also TMNT co-branded Pizza Vans that passed out pizza to fans at San Diego Comic-Con and other high-profile events across the country. Twenty-two international markets featured bespoke local spots, advertising, delivery stunts and limited-edition pizzas inspired by the movie, like the Mutagen Pizza in Australia.
The Xbox global campaign counted the first time-ever innovation of pizza-scented video game controllers with custom designs featuring each of the pic’s four heroes in a half-shell. Influencers led a campaign for a “retweet and win sweepstakes” that went viral across the web. In addition, Xbox executed a TMNT fan event at its NYC Microsoft flagship store on 5th Avenue on the pic’s opening day which included movie content via storefront billboards and a TMNT-themed gaming lounge with controllers on display. There was also a collaboration between TMNT and Pizza Hut for an apparel collection available at Primark.
Turtles eat bugs, hence P&G’s Zevo flying insect traps proved an ideal partner. It was the product’s first film partnership ever. The campaign featured a fully integrated 30-second spot that aired across linear and digital media platforms.
Among the local international highlights was Old El Paso’s “Ninja-Proof Tortilla Pockets” in the UK and France, which saw 1.2 million themed packs in 20,000 major supermarket locations and on Amazon.
Brazil’s Gol Airlines let fans “Fly In Mutant Time” onboard a fully customized Mutant Mayhem plane. The stunt was promoted in major airports, print and online.
Chargespot, the largest charging station brand in Hong Kong, Taiwan and Japan, called on teens and young adults to “Get Charged” at 27,000 customized charging stations.
Teenage Mutant Ninja Turtles: Mutant Mayhem grossed $15.2M this past weekend at the domestic box office, repping a nice -45% ease for a 12-day running total of $72.3M. Through seven movies, the TMNT franchise has grossed over $1.2 billion at the worldwide box office.
Subscribe to the Teenage Mutant Ninja Turtles OFFICIAL YouTube channel - the ultimate home for all things TMNT! Here you’ll find Leonardo, Michelangelo, Raphael, and Donatello’s best moments from all your favorite TMNT series. Join the Teenage Mutant Ninja Turtles in their fight against evil, and be the first to get notified of exclusive original content you won’t find anywhere else! https://at.nick.com/TMNTSubscribe
Subscribe to the Teenage Mutant Ninja Turtles OFFICIAL YouTube channel - the ultimate home for all things TMNT! Here you’ll find Leonardo, Michelangelo, Raphael, and Donatello’s best moments from all your favorite TMNT series. Join the Teenage Mutant Ninja Turtles in their fight against evil, and be the first to get notified of exclusive original content you won’t find anywhere else! https://at.nick.com/TMNTSubscribe
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