Paramount Global and Immersive Gamebox team up to bring life-sized PAW Patrol® game to fans
The new game expands IGB’s audience to new ages
NEW YORK, NY --
Immersive Gamebox (IGB), the immersive group gaming platform reinventing how video games are played, today announced a partnership with Paramount Global, a leading global media and entertainment company, to launch a brand-new immersive
PAW Patrol video game experience. The game is based on the globally beloved preschool series
PAW Patrol, which is produced by Spin Master Entertainment and airs on Nickelodeon, the number one entertainment brand for kids and part of Paramount’s multimedia entertainment portfolio. The experience will be available to play at all Immersive Gamebox locations across the U.S. beginning June 14th, 2023.
The multi-level gameplay follows Ryder and the PAW Patrol pups as they navigate rescue training modules from The Lookout in Adventure Bay. In the hyper-immersive experience, participants can play as their favorite pups including Chase, Rubble, and Skye with multiplayer action for two to six players before ending the game with a “Pup Pup Boogie Dance Party.” The game is best enjoyed by ages 3-7 and is appropriate for all ages.
“Now entering its tenth year, PAW Patrol has always had an incredibly strong fan base with families interacting with the brand in many ways,” said Marie Marks, Senior Vice President, Themed Entertainment, Paramount. “We’re excited to be partnering with Immersive Gamebox in a new format, where kids and parents alike can be fully immersed in Adventure Bay.”
This new immersive PAW Patrol experience is designed to be a fun activity for children and parents alike, with the ability to adjust the level of difficulty depending on the age of the players. The experience promotes teamwork and includes educational elements that are integrated in an engaging way with the mission to make screen time social.
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| Photo courtesy of Immersive Gamebox |
This title joins a growing library of licensed and original IP games created by IGB’s in-house studio including the first-ever life-sized slingshot Angry Birds game as well as Squid Game for ages 16+, and follows the recent launch of the brand’s new Purple Card loyalty programme. Created for their growing, dedicated customer base, the Purple Card invites adopters to become an ‘Immersive Insider’ providing them with access to a range of impressive discounts, drinks and merch.
“We’re thrilled to be working with Paramount to bring an immersive PAW Patrol experience to children on a global scale,” said Will Dean, co-founder and CEO of Immersive Gamebox. “We’re all about bringing people together. Adding a PAW Patrol game to our library will open the doors to more families with younger children and provide a rewarding activity to enjoy with the family.”
Co-founded by CEO Will Dean and CFO David Spindler in 2018, Immersive Gamebox has 21 locations across the US and EMEA. The Gameboxes feature a range of cutting-edge technologies such as projection mapping, touch screens using its patented ‘Lidar’, 3D motion tracking, and surround sound to deliver innovative immersive entertainment without any bulky headsets.
Planning your visit to Immersive Gamebox’s Paw Patrol experience:
IGB requires a minimum of two tickets purchased per game (prices vary by location). IGB recommends the Paw Patrol experience for ages 3 and up. An adult must chaperone children under age 12.
Beginning Jun. 14, you can play the “Paw Patrol” game at the following IGB locations in the U.S. and globally:
- San Francisco, Calif.
- San Jose, Calif.
- Rancho Cucamonga, Calif.
- Denver, Colo.
- Chicago, Ill.
- Natick, Mass.
- Manhattan, N.Y.
- Dallas, Texas
- North Dallas, Texas
- Houston, Texas
- N. Houston, Texas
- Salt Lake City, Utah
- Arlington, Va.
- Dubai, Mirdif City Centre, U.A.E.
- Al Zahia City Centre, U.A.E.
- Essex Lakeside, U.K.
- London Southbank, U.K.
- London Wandsworth, U.K.
- Manchester Arndale, U.K.
- Yorkshire Castleford, U.K.
Visitors can find specific venue information and book appointment times
here, and find info about the
Paw Patrol mission
here. IGB suggests that guests arrive 10 minutes before their scheduled time.
ALL PAWS ON DECK!
TRAIN TO BE PART OF THE PAW PATROL TEAM! COMING JUNE 14TH
PAW Patrol is a new immersive gaming experience coming to Immersive Gamebox this June and they’re on the lookout for new recruits!
As the newest member of the team, you’ll embark on a series of fun rescue missions with your favorite pups alongside Ryder, Chase, Marshall, Rubble, Zuma and Skye. This is a 60 minute game, with a short break in the middle for any Pups who need a breather! From sniffing out clues and solving problems to soaring to new heights in daring rescue missions, you and your pack will use teamwork and problem solving to save Adventure City!
This game is great for getting kids up and moving and will use their teamwork, agility and memory to become a member of the PAW Patrol team.
Recommended for ages 3 and up.
SIX FUN TRAINING CHALLENGES
Chase's Clue Hunt: Help Chase sniff out clues to figure out who is hidden. Match cards in pairs to reveal part of a picture and use Chase’s keen eyes to guess the hidden character.
Rubble’s Train Track Trouble: A rockslide has hit the train station, and now the trains are blocked! Practice being a construction pup, and help Rubble to clear stones from the train tracks.
Skye’s Soaring Heights: Take off and learn to fly with the air rescue pup, Skye! Move around to collect items while dodging the eagles and storm clouds sharing the sky.
Rocky’s Rapid Recycle: Rocky the recycling pup can use your help cleaning up the town! Help sort items into the right bins and me sure to catch Chickaletta for extra points!
Marshall’s Fire Truck Turbo: The Kit-tastrophe Crew have left their paint-covered paw prints all over City Hall! Help Marshall, the fire rescue pup, to clean up the mess with his fire hose.
Zuma's Sea Search: Help Zuma, the water rescue pup, lead the aquatic animals back to their families. Just make sure you avoid any sticky seaweed along the way!
PUP PUP GRADUATION PARTY
Once you and The Pack have completed your missions, it’s time to pup pup boogie at your very own Paw Patrol graduation party!
PAW Patrol fans can stream full episodes of PAW Patrol, PAW Patrol: The Movie and PAW Patrol Live! At Home featuring "Race to the Rescue" on Paramount+. Try it FREE today at ParamountPlus.com.
Originally published: May 04, 2023.
