Do you tell your kid something is ‘racist’ or ‘mean’? The answer may depend on your race. New research shows white parents shy away from identifying racism with children
 |
| New research shows Black families are more likely to use the terms “racist” and “racism” when discussing racist situations, while white families are more likely to use words like “bad,” “mean,” and “rude.” Credit: Jackie Mader/The Hechinger Report |
New research shows Black families are more likely to use the terms “racist” and “racism” when discussing racist situations, while white families are more likely to use words like “bad,” “mean,” and “rude.” Credit: Jackie Mader/The Hechinger Report
While many Black and Hispanic parents talk to their children about racial discrimination before they start school and explicitly teach the concept of racism, white families are far less likely to broach the topic and shy away from identifying racism. The absence of these conversations could make it difficult for white children to identify racism and intervene in situations where it exists, experts say.
This is one of the main findings of
research released last month by several children’s media organizations, including Big Heart World, a social and emotional learning initiative created by the nonprofit Sparkler Learning, Content for Change, an initiative by Paramount meant to combat racism, bias and stereotypes and by Noggin, Nickelodeon’s platform for young children. Researchers surveyed more than 15,000 families in 2019 and 2020 to examine the experiences and perceptions around conversations on race. Those findings were followed up by observations of 24 children and parent pairs to examine the similarities and differences in the language families use to discuss racist scenarios.
The report found that the conversations families have — and when they occur — differ depending on a family’s race, findings that
echo previous research. Nearly one in three Hispanic and Black parents reported discussing racial discrimination with their children before kindergarten, compared to 12 percent of white families. An analysis of parent-child conversations about racist situations pointed to another large discrepancy: Families vary greatly in the language they use during these conversations, depending on family race and ethnicity.
“We know there’s a problem,” Colleen Russo Johnson, a developmental psychologist and vice president of digital and cultural consumer insights at Nickelodeon told
The Hechinger Report. “There’s a group of parents who are eager to have these conversations, who need the help and don’t know what to do,” Russo Johnson said. “But then there’s the group of parents who also don’t know that they need to have these conversations, and don’t realize why they need to have these conversations.”
Most notably, researchers observed:
- All parents reported feeling unprepared to talk about race and racism, and all families used words like “unfair” and “fair” or “right” and “wrong” when having these discussions.
- Black families were more likely to use the terms “racist” and “racism” when discussing racist situations, while white families were more likely to use words like “bad,” “mean,” and “rude.”
- Black families were more likely to use emotion-based words, like “angry,” “mad,” and “sad.”
- White families were more likely to use “color-evasive statements,” such as, “We don’t see color” and “Color doesn’t matter.” This tendency to shy away from identifying racism “ignores the suffering of those who experience racism, and does not set children up to successfully identify racism and intervene,” researchers wrote.
Talking about race, ethnicity and racism with young children is important, experts say, as awareness of race starts early. Children start to show a
preference for faces from their own ethnic group in infancy and begin to internalize racial bias by
preschool.
“If we’re saying, ‘We don’t see color, we don’t see racism,’ [we’re] unintentionally denying that racism exists,” Russo Johnson said. “We can’t say everyone is treated equally or everyone is equal, because right now everyone is not treated equally,” she added. “Until we can face the reality that racism does exist, we can’t actually solve it and work against racism to be anti-racist.”
Black and Hispanic parents are also far more likely than white parents to state racial bias is commonplace, according to a forthcoming section of the report. Eighty percent of Black parents and 61 percent of Hispanic parents said Black people face “a lot” of discrimination, compared to 41 percent of white parents.
Black children have largely internalized the fact that racism exists, while many of their white peers lack such awareness. When children were asked what their lives would be like if they were a different race, 75 percent of Black children said their lives would be easier if they were white, while about one-third of white children thought their lives would be harder if they were black, suggesting that “most white children may not be aware of the discrimination Black people face or the heavy impact that it has on their lives,” researchers wrote.
The report’s findings were published in conjunction with
two new interactive guides, including one for parents or caregivers and one for teachers. Many of these adults may feel constrained by their own lack of knowledge about these issues or are unsure how to handle these topics in a school setting, said Michael H. Levine, senior vice president of learning and impact for Noggin. Evolving state policies that are “less inclusive” of these conversations compounds this uncertainty, he added. Both interactive guides provide tips on how to have conversations about race with young children, with a focus on topics like identifying similarities and differences, building empathy and standing up for others.
Racial stereotypes portrayed in entertainment media may also play a role in children’s perceptions of race. More work should be done to combat “character tropes” in TV, film and other media, said Makeda Mays Green, senior vice president of digital and cultural consumer insights at Nickelodeon. Half of children surveyed saw or heard racial stereotypes in movies and on TV, and more than half of Black children said their race was not portrayed well in media. Black children were most likely to say it’s important to see their own race and ethnicity on screen.
“What kids see can impact their self-esteem,” said Mays Green. “When you think about that in the context of how much media kids are consuming, it underscores the importance of kids being able to see themselves represented accurately and positively.”
This story about talking about race with kids was produced by
The Hechinger Report, a nonprofit, independent news organization focused on inequality and innovation in education. For more information, visit
hechingerreport.org.
How content can help parents have tough talks
A new report from Paramount and Noggin finds that children’s media can help spark family conversations about race, racism and other areas parents find hard to navigate.
Young children are aware of racism, and a new study from Paramount and Noggin finds that content creators can help parents have meaningful conversations about it with their kids by improving representation on screen and actively countering racial stereotypes.
The Let’s Talk About Racism report shares insights garnered from 15,000 interviews conducted in 2019 and 2020 with American families with kids ages three to 12 about the perceptions, experiences and conversations they have regarding race.
Qualitative results were derived from verbal interviews with 12 Black families and 12 white families and found that three out of four Black kids believe their lives would be easier if they were white, while one in three white kids say their lives would be more difficult if they were Black.
The study also revealed that kids are eager to see racial differences represented on screen, and that the content they consume influences their views on race. In the research, one Asian boy noted that most of the princesses he had seen were light-skinned, while a Black girl told her mother that she thought robbers were Black because that was all she had seen on TV.
But the representation of racial differences on screen and in books is just a first step, says study co-director Dr. Colleen Russo Johnson. “Content creators should consider ways they can go a step further by celebrating what makes us different, showing children delighting in learning about different cultures, and, when appropriate based on the show’s target age, portraying children standing up for one another when exclusion does take place.”
The report also found that Black and white parents believe it’s necessary to have conversations about racism with their kids by the age of 10. Black parents say they need to prepare their kids for the prejudices they faced as children, while Asian families talk with their kids about dealing with the bullying that comes from people’s misperceptions of COVID-19. Hispanic parents, meanwhile, talk about being careful when speaking Spanish and playing Spanish-language music outside the home.
But they struggle to have those conversations with their kids. In the research, they scored their feelings of preparedness around talking about racism at just 2.4 on a scale of one to five. “Helping their kids understand why discrimination and racism take place is often challenging,” says study co-director Makeda Mays Green. However, the report discovered that media and content can help.
One of the activities conducted in the study—which asked three- and four-year-olds to identify similarities and differences in a picture of a group of kids with different skin colors—led to in-depth discussions on the topic between parents and kids. After the activity, parents said they felt more prepared to continue to have conversations about it (4.6 out of 5).
“The same discussion strategies we encourage parents to use in our photo activities in the guide can also be employed when watching TV shows or reading books,” says Johnson.
Black parents say they want their kids to see shows that empower Black people, not just those in which they were portrayed negatively or as victims. And for parents in general, it’s important to see authentic stories, created by people behind the scenes who can speak to the characters and stories being shared.
“TV programs can support inclusion and belonging through diverse characters, authentic storylines and positive cross-cultural interactions,” says Green. “I believe that it is possible to foster a more equitable society, but we all must be willing to do the work on screen and off screen.”
###
Stream all your favorite Nickelodeon and Nick Jr. shows on Paramount+ and Noggin! Try Paramount+ for FREE at ParamountPlus.com!
