The Argentinian toy brand
Vulcanita is partnering with Nickelodeon Latin America (Latinoam茅rica) and Paramount Global to launch a new campaign to promote the inclusion of people with Autism Spectrum Disorder (ASD).
The initiative, based around Nickelodeon's beloved preschool series
Blue's Clues & You!, seeks to educate children and adolescents in a fun way about the challenges that people with autism face and how they can be supported.
The campaign was launched in time for "World Autism Awareness Day". Since 2007, the United Nations has established April 2 as "World Autism Awareness Day". Within this framework, various organizations launch and promote new campaigns with the aim of increasing understanding and empathy towards people with Autism Spectrum Disorder (ASD). This is the case of the campaign carried out by Paramount and Vulcanita, entitled Blue's Clues & You, which will focus on educating children and adolescents in a fun way about the challenges faced by people with autism and the ways in which they can support them.
Autism is a neurodevelopmental disorder that affects approximately 1 in 44 children. Although people with autism have unique abilities and strengths, they also face challenges in communication, social interaction, and understanding the world around them. That's why it's important for society at large to learn more about autism and ways to support people with the condition.
The Blue’s Clues & You campaign will be held throughout April 2023, and will feature a series of educational resources and activities for boys and girls that seek to help people better understand autism. The initiative launched with the debut of the movie Blue's Big City Adventure on Saturday 1st April 2023 and will also encompass the premiere of season four of Blue's Clues & You!. Additionally, the the toy store chain Educando is joining the initiative by hosting a Meet and Greet with Blue event at their Paseo Alcorta Shopping Mall store, as well as product raffles and activities along with talks to raise awareness about autism, said Cristina Caffaro, Marketing Manager of Vulcanita.
In addition, the campaign will offer information for children and adults through activities such as: an autism guide for parents and caregivers, useful information and resources developed with autism institutions and NGO contacts in different countries, conversations between children and adults, activities in toy stores, educational games and didactic activities
“At Vulcanita, we believe it is important that we all learn more about autism, which is why we see this campaign as an opportunity for the community to come together and commit to learning more about ASD and how we can help people with this condition to reach their full potential through a variety of programs and services to support people with autism and their families, including counselling, therapy, and educational support,” says Caffaro.
The Blue’s Clues & You campaign will be available throughout the month online and at events at the Educando toy store chain. Vulcanita encourages everyone to participate in the campaign and learn more about autism. It is essential to work together to create a more inclusive and understanding society for all people, including those with autism.
Founded in 1955 by the brothers Norberto and Horacio Caffaro, Vulcanite is currently one of the largest distributors of the main toy brands in Argentina. Thanks to this great offer, they can stock a complete toy store with top-level products, 100% safe, since all of their products are tested and comply with the safety standards for each type of toy.
2 de abril – D铆a Mundial de la Concientizaci贸n sobre el Autismo Una campa帽a busca promover la inclusi贸n de las personas con TEA
Paramount, Vulcanita y Nickelodeon crearon “Blue’s Clues & You”, una iniciativa que busca educar a ni帽os y adolescentes de forma divertida sobre los desaf铆os que enfrentan las personas con autismo y c贸mo se los/las puede apoyar.
Desde el a帽o 2007, las Naciones Unidas instituy贸 el 2 de abril como “D铆a Mundial de Concientizaci贸n sobre el Autismo”. En este marco, diversas organizaciones lanzan y promueven nuevas campa帽as con el objetivo de aumentar la comprensi贸n y la empat铆a hacia las personas con Trastorno de Espectro Autista (TEA). Es el caso de la campa帽a llevada a cabo por Paramount y Vulcanita, titulada “Blue’s Clues & You”, la cual se centrar谩 en educar a ni帽os y adolescentes de forma divertida sobre los desaf铆os que enfrentan las personas con autismo y las formas en que se les puede apoyar.
El autismo es un trastorno del neurodesarrollo que afecta a aproximadamente 1 de cada 44 ni帽os. Aunque las personas con autismo tienen habilidades y fortalezas 煤nicas, tambi茅n enfrentan desaf铆os en la comunicaci贸n, la interacci贸n social y la comprensi贸n del mundo que les rodea. Es por eso que es importante que la sociedad en general aprenda m谩s sobre el autismo y formas de apoyar a las personas con esta condici贸n.
“La campa帽a «Blue’s Clues & You» trabaja durante todo el mes con una serie de recursos educativos y actividades para ni帽os y ni帽as que buscan ayudar a las personas a comprender mejor el autismo. Comenzar谩 con lanzamiento de contenido con la Pel铆cula Aventuras en la gran ciudad, la campa帽a en Nick y Nick Jr y la premiere de la Temporada 4. Adem谩s la cadena de jugueter铆as Educando se sum贸 a esta iniciativa en la cual tendr谩 Meet and Greet de Blue y los chicos en su local del Shopping Paseo Alcorta adem谩s de sorteos de producto y actividades junto a charlas para concientizar sobre el autismo.” explic贸 Cristina Caffaro, Marketing Manager de
Vulcanita.
Adem谩s, la campa帽a ofrecer谩 informaci贸n para ni帽os y adultos a trav茅s de actividades como: gu铆a de autismo para padres y cuidadores, informaci贸n y recursos 煤tiles desarrollado con instituciones de autismo y contactos de ONG en diferentes pa铆ses, conversaciones entre ni帽os y adultos, actividades en las jugueter铆as, juegos educacionales y actividades did谩cticas
«En Vulcanita, creemos que es importante que todos aprendamos m谩s sobre el autismo, por esto visualizamos esta campa帽a como una oportunidad para que la comunidad se una y se comprometa a aprender m谩s sobre el TEA y c贸mo podemos ayudar a las personas con esta condici贸n a alcanzar su m谩ximo potencial a trav茅s de una variedad de programas y servicios para apoyar a las personas con autismo y sus familias, incluyendo asesoramiento, terapia y apoyo educativo” afirma Caffaro.
La campa帽a «Blue’s Clues & You» estar谩 disponible durante todo el mes en l铆nea y en eventos en la cadena de jugueter铆as Educando. Vulcanita alienta a todas las personas a participar en la campa帽a y aprender m谩s sobre el autismo. Es fundamental trabajar juntos para crear una sociedad m谩s inclusiva y comprensiva para todas las personas, incluyendo aquellas con autismo.
Acerca de Vulcanita
Fundada en 1955 por los hermanos Norberto y Horacio Caffaro, en la actualidad es uno de los mayores distribuidores de las principales marcas de juguetes en Argentina. Gracias a esta gran oferta pueden surtir una jugueter铆a completa con productos de primer nivel, 100% seguros ya que la totalidad de sus productos se encuentran testeados y cumplen con las normas de seguridad acordes a cada tipo de juguete.
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Originally published: April 03, 2023.
