Spin Master is more than just a toy brand; it is a monolithic entertainment company, connecting kids to
multiple levels of play. From action figures and plush, to television and movies, Spin Master has got it all.
One of the company’s most well-known brands is PAW Patrol, celebrating its 10th anniversary this
summer. Since its launch in 2013, the brand has extended to a full-blown franchise.
“With ‘PAW Patrol,’ we have taken a franchise approach to developing the brand,” Jennifer Dodge,
president, entertainment, Spin Master, told License Global. “We’re constantly introducing new fresh themes, coupled with specials and more recently our first feature film – all of which allow fans to discover and take part in our stories in new ways. This approach helps foster engagement with our current audience base and also attracts new kids inviting them into the larger ‘PAW Patrol’ universe.”
“PAW Patrol’s” success has resulted in a hefty consumer products program, multiple films (one of which is in the works and is set to release this fall, but we’ll get to that later) and a spinoff series.
‘Rubble & Crew,’ is our first ‘PAW Patrol’ spinoff,” says Dodge. “We knew Rubble was one of the most loveable pups in the ‘PAW Patrol’ crew. With Rubble, we saw an opportunity to tell different stories, rooted in the classic play pattern of construction. The series opens up a new world and follows not only Rubble, but also his family, as they launch their very own construction company. It gives us a great way
to layer in family dynamics and create new characters for fans to engage with.”
“Our partners at Paramount loved the concept, saw the potential for ‘Rubble & Crew’ and together we
debuted the series in February,” she continues. “So far kids are loving it! ‘Rubble & Crew’ is one of Nickelodeon’s biggest preschool launches this year to date and closed February as the No. 1 preschool series across all TV for kids ages 2 to 5.”
Much like with PAW Patrol, consumers were demanding merchandise for Rubble & Crew, and Spin
Master is delivering.
“We launched a limited collection of ‘Rubble & Crew’ toys in March and have plans to fully roll out the line in August 2023,” says Dodge. “The design team has done an amazing job with the toys, bridging show to shelf and leveraging construction elements that cater to a slightly younger demographic than the traditional ‘PAW’ toys.”
“2023 is a big year for Spin Master Entertainment,” says Dodge. “We’re continuing to expand our ‘PAW Patrol’ universe, ramping up to unleash our second feature film, ‘PAW Patrol: The Mighty Movie,’ which will open in theaters on Sept. 29,” continues Dodge. “We have a fantastic cast for the movie, paired with a heroic storyline featuring Skye, the smallest pup. With the 10th anniversary of ‘PAW’ we’re celebrating our legacy, but also bringing new content and ways to engage fans. Our theme for the anniversary is ‘Small PAWS, Big Prints’ which really encapsulates the essence of what ‘PAW Patrol’ is all about, empowering little kids (and pups) to make a positive impact on their community.”
Spin Master will be exhibiting at Licensing Expo, where it will be focusing on Unicorn Academy and
other hot properties, such as the upcoming Vida the Vet, the revamped version of Bakugan, Rubik’s, Etch a Sketch and Tech Dech, leaning into the Fashion theme for its in-progress deals.
Spin Master is going big at Licensing Expo, showcasing its up-and-coming properties as it builds licensed consumer product programs for the brands.
Regardless of the age of the property, Spin Master is ultimately into creating brands and experiences that its audiences want. Through entertainment and through licensed consumer products, the company is giving its fan base exactly what they’re asking for.
“We’re really focused on building a diverse portfolio that caters to our audiences,” says Dodge. “Working with our two other creative centers within Spin Master, both toys and digital games, we’re creating multiple touch-points for fans to engage with and interact with the stories and characters that they love.”
Visit Spin Master at booth O214 at Licensing Expo.
PAW Patrol fans can stream full episodes of PAW Patrol, PAW Patrol: The Movie and PAW Patrol Live! At Home featuring "Race to the Rescue" on Paramount+. Try it FREE today at ParamountPlus.com.
Originally published: June 09, 2023.
Additional sources: Seo Quake, Image Extractor.
No comments:
Post a Comment
Have your say by leaving a comment below! NickALive! welcomes friendly and respectful comments. Please familiarize with the blog's Comment Policy before commenting. All new comments are moderated and won't appear straight away.