Announcing DoorDash’s Newest Brand Campaign “We Get Groceries” Debuting During the Big Game
Today, we announced the launch of our new campaign, “We Get Groceries,” debuting during the Big Game for the first time with a :30 TV spot airing on Sunday, February 12. The new campaign is the first to highlight DoorDash’s wide grocery selection of beloved local and national favorites, our best-in-class support and flexibility, and savings for DashPass members. DoorDash’s mission is to make the best of every local neighborhood available to consumers on-demand, with this campaign broadening awareness of the value we provide in grocery, from the weekly stock up to the last-minute ingredients needed for dinner tonight.
“Starting with restaurants, our goal has always been to bring every business on Main Street online, and we’ve made significant progress in the grocery space. This new creative platform puts a fresh spin on the work we’ve been doing to expand the perception of DoorDash as more than restaurants, and to spotlight the selection and value that our grocery category offers,” said Kofi Amoo-Gottfried, Chief Marketing Officer at DoorDash. “By leaning into our relationship with well-known and trusted chefs, with our new campaign we’re emphasizing that if DoorDash can be the trusted delivery platform for their Pad Thai dinner, consumers can trust us with their flat noodles, soy sauce, scallions and the on-the-go stain remover for that inevitable sauce spill, too.”
DoorDash launched on-demand grocery delivery in 2020, and over the last few years, we have accelerated our growth beyond restaurants, introducing on-demand grocery, convenience store, alcohol delivery, and more on the DoorDash app with partners including Albertsons-Safeway, Dollar General, Hy-Vee, Meijer, Sprouts, Walgreens, and Wawa®, creating more opportunities for retailers of all sizes to expand their digital offerings and reach consumers online. Today, there are tens of thousands of non-restaurant retail stores on the DoorDash platform across North America.
The ad spot features three renowned chefs that span across generations, cultures and communities, assembling a star cast to bring their unique flair to the big screen. The campaign features celebrity chef Matty Matheson of Hulu’s hit series The Bear, Raekwon The Chef of legendary rap group The Wu-Tang Clan, and Nickelodeon’s stop-motion-animated Tiny Chef, as they show Dashers all the tips and tricks for selecting the freshest groceries. With our newest omnichannel campaign — our first focused solely on grocery — we’re showcasing in an amusing, creative way DoorDash’s selection and expertise when it comes to getting everything you need to make your next meal and more.
“We Get Groceries” was created in partnership with The Martin Agency and Superette, DoorDash’s in-house creative studio. The omnichannel US marketing campaign will come to life on television, in-app, through paid digital, out of home, activations, radio and more from February through June.
And, to celebrate DoorDash at the Big Game, from February 12 to 13, first-time DoorDash grocery customers in the U.S. can enjoy $20 off orders of $45 or more using promo code FRESHDEAL.*
Follow DoorDash on Instagram and Twitter and tune in to the Big Game on February 12 to watch our TV spot. To search DoorDash for grocery favorites, visit doordash.com or download DoorDash for Android or iOS.
*Terms & Conditions: First-time Grocery orders only. Offer valid through from 12:01am PT on 2/12/2023 to 11:59pm PT on 2/13/23. Valid only on orders with a minimum subtotal greater than $45, excluding taxes and fees. Limit one per person. Not valid for the purchase of alcohol. Fees, taxes, and gratuity still apply. All orders subject to availability. No cash value. Non-transferable. Must have or create a valid DoorDash account with a valid form of accepted payment on file. Use promo code FRESHDEAL to redeem. See full terms and conditions at https://drd.sh/8ONpZP/.
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