Hasbro Launches its Early Years Learning Program “Learn with Peppa” with All-New Publishing Lineup
Publishing Programme with Ladybird, an imprint of Penguin Random House, Available in English Speaking Markets Outside of North America Starting January 2023
Multiple best-in-class publishers, including Scholastic, on board to roll out “Learn with Peppa” publishing titles internationally throughout 2023
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| "Peppa's Rainbow Surprise," a book from the "Learn with Peppa" collection. | Hasbro |
Hasbro launched the first publishing lineup from “Learn with Peppa” – a new worldwide brand extension that builds on Peppa Pig’s natural alignment with learning and brings the power and fun of Peppa Pig to early years development. With help from early years specialists, the “Learn with Peppa” programme’s learning framework includes seven categories that cover a broad mix of topics to help little ones understand the world around them: My Body, Creativity, Maths, English, Emotions, Our World and Community.
The first Ladybird publishing launch will be available for families in the United Kingdom and many territories around the world starting January 2023, with additional books releasing throughout the year, offering more than 80 preschool titles across printed books and eBooks, along with physical and digital audio books. Through Ladybird’s initial product launch, young learners can enjoy phonics books in five levels, followed by novelty, board and activity books covering a range of early learning concepts.
To support the brand extension, Hasbro has launched a dedicated “Learn with Peppa” website where consumers can find out more about the extension and help support children’s learning journeys. Following the publishing roll outs, a series of new and exciting interactive content is expected to drop on YouTube as well.
To further help preschoolers on their learning journey, Hasbro will launch an in-house developed learning app that will complement the series offered by Ladybird so children can enjoy them together and independently. For ages 3-5 and their grownups, the premium, subscription-based app will be focused on three main learning domains: Literacy, Maths and Science. The app aims to help preschoolers embrace learning through exploration, creativity, humour and play, with activities that adapt to a child’s experience and development.
“The beloved Peppa Pig brand is perfectly positioned to help deliver learning experiences that kids love and parents trust,” said Michael Kelly, Vice President of Global Publishing at Hasbro. “Sparking from the in-home learning boom, ‘Learn with Peppa’ is a long-term, global brand extension that we expect to be an incremental growth driver. Although publishing forms the cornerstone of the program, Hasbro’s long-term ambition is to fully activate our Blueprint 2.0 strategy by creating exciting new branded products and experiences centered around the importance of learning – and with the special help from everyone’s favourite preschool character, Peppa Pig. We’re excited to see what the future has in store for ‘Learn with Peppa.’”
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| "George and the Dinobot," a book from the "Learn with Peppa" collection. | Hasbro |
Peppa Pig is here to help parents deliver fun learning experiences for their little ones. From friendship, sharing, creative play, ABCs, weather, seasons, colours and more, early years learning is truly at the heart of Peppa Pig content and a core part of the brand’s DNA.
For families across North America and Europe, publishers Scholastic US, Penguin Random House Espana, Hachette Livre, Gyldendal, Otava, Tukan, Alvilda and Media Service Zawada will be the first to debut their “Learn with Peppa” publishing programmes throughout 2023. More detail will be announced in the coming months.
Find out more at learnwithpeppa.com
About Peppa Pig
With over 1000 licensees around the world, Peppa Pig is a top performing global preschool character that has been translated into over 40 languages and broadcast in over 180 territories. The TV series follows Peppa Pig, a cheeky little piggy who lives with her younger brother George, Mummy Pig and Daddy Pig. Peppa’s favourite things include playing games, dressing up, days out and jumping in muddy puddles. With 3 BAFTA Awards for pre-school animation and a pipeline of new episodes delivering fresh content through to 2027, the global phenomenon continues to look bright for the world’s most popular little piggy.
About Hasbro
Hasbro is a global branded entertainment leader whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through gaming, consumer products and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands..
Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit corporate.hasbro.com.
About Ladybird
Ladybird is one of the biggest children’s publishers globally and offers some of the best books for babies, toddlers and young children.
Since publishing the first classic Ladybird book over 100 years ago, Ladybird has become one of the most iconic and well-known children’s brands, offering books for every child at every stage 0-7 years. Our books are trusted by parents the world over, from award-winning fun formats for little fingers, soothing bedtime stories and much-loved series including Peppa Pig, Hey Duggee and Ten Minutes to Bed, to first phonics and highly illustrated non-fiction. Ladybird encourages children to explore the world around them and answers a need for parents and carers with expert-led content, whether that’s tackling bedtime, potty training, starting school or exploring nature.
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