GNC and GHOST Tap Into Nostalgia and Flavor Innovation Trends with Exclusive Launch of GHOST® x Teenage Mutant Ninja Turtles®
Epic collaboration drops from lifestyle sports nutrition brand
PITTSBURGH, April 28, 2022 -- Every generation goes through a nostalgia boom, and the 1990s are officially back in full force! From fashion to film, '90s culture is making a huge comeback, and this throwback resurgence has now extended to the fitness category. GHOST partnered with Nickelodeon to create a unique line of Teenage Mutant Ninja Turtles® (TMNT) inspired products that bring your favorite turtle heroes exclusively to GNC. Cowabunga, dude! With a new flavor profile inspired by the '90s, "OOZE" features an epic combo of citrus and tangerine. The GHOST x TMNT collaboration is sure to teleport you back to your childhood and the sewers of New York City, while still focusing on gains.
GHOST x Teenage Mutant Ninja Turtles 'OOZE'
"When GHOST hit GNC shelves in 2016, we knew this was the start of a long and fruitful partnership. We're proud to be the exclusive retailer for this exciting collaboration between GHOST and Nickelodeon," said Kevin Maloberti, VP, Merchandising at GNC. "GHOST is all about pushing the boundaries of what a supplement brand should be, and this desire to be the first through innovation matches what we're doing at GNC."
The GHOST x TMNT line at GNC consists of four "OOZE" flavored products:
- LEGEND®–Inspired by Leonardo ("the leader"), GHOST LEGEND® is GHOST's flagship pre-workout product that delivers energy and enhances performance and focus.
- PUMP–Inspired by Raphael ("the fit one"), GHOST® PUMP is a caffeine-free nitric oxide product… the pump.
- GAMER and GAMER NON-STIM (caffeine-free)–Inspired by Michelangelo and Donatello ("the fun one" and "the thinker," respectively) and offered in both a stim version and for the first time, a non-stim option. GHOST® GAMER was custom built by gamers for gamers and contains ingredients clinically studied that have been shown to enhance gameplay.
"I grew up watching and obsessing over the Teenage Mutant Ninja Turtles, so this exclusive GNC launch is one of the most exciting collaborations we've ever done," said Daniel Lourenco, Co-Founder and CEO of GHOST. "Even as licensing becomes more prevalent within sports nutrition, GHOST's authentic and collaborative approach is unmatched. From the inspired products to the merch and apparel, the GHOST x TMNT partnership is equal parts nostalgic and innovative… this first release is just the beginning."
In addition to the new products, this drop also includes limited edition merchandise including black and green shakers as well as custom apparel. The new line of GHOST x TMNT products are available now at GNC retail locations nationwide as well as online at GNC.com and merchandise can be purchased at ghostlifestyle.com.
To learn more about GNC, visit www.gnc.com. For additional information on GHOST, check out https://www.ghostlifestyle.com/ and follow the brand on Instagram, Twitter, TikTok, or Twitch.
About GNC
GNC is a leading global health and wellness brand that provides high-quality, science-based products and solutions consumers need to live mighty, live fit and live well.
The brand touches consumers worldwide by providing its products and services through company-owned retail locations, domestic and international franchise locations, digital commerce and strong wholesale and retail partnerships across the globe. GNC's diversified, multi-channel business model has worldwide reach and a well-recognized, trusted brand. By combining exceptional innovation, product development capabilities and an extensive global distribution network, GNC manages a best-in-class product portfolio. www.gnc.com.
About GHOST
GHOST is a lifestyle brand of dietary supplements, sports nutrition products, energy drinks, and apparel. GHOST is disrupting the sports nutrition industry by creating a lifestyle movement that includes transparent innovative products, global distribution, immersive content, key influencer partnerships and authentic collaborations with many of the world's leading flavor brands including OREO®, CHIPS AHOY!®, Sour Patch Kids®, Sonic®, Warheads®, Swedish Fish® and Welch's®. GHOST products can be found at GNC, ghostlifestyle.com and select global retailers in over 40 countries. For more information visit ghostlifestyle.com or connect with the brand on Instagram, Twitter, TikTok, or Twitch.
About Nickelodeon
Nickelodeon, now in its 43rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature films. For more information or artwork, visit www.nickpress.com. Nickelodeon is a part of Paramount's (Nasdaq: PARA, PARAA) global portfolio of multimedia entertainment brands.
©2021 Viacom International Inc. All Rights Reserved. Nickelodeon, Teenage Mutant Ninja Turtles, and all related titles, logos and characters are trademarks of Viacom International Inc.
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Watch Teenage Mutant Ninja Turtles on Paramount+! Try it FREE at ParamountPlus.com!
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Originally published: April 29, 2022.
Press release via PR Newswire.
