LIVE LONG AND PROSPER: BRITISH AIRWAYS’ CUSTOMERS STUNNED AS STAR TREK CHARACTERS TRAVEL THROUGH HEATHROW TO CELEBRATE THE AIRLINE’S LAUNCH OF PARAMOUNT+ ON BOARD
Unsuspecting customers travelling through British Airways’ home at London Heathrow Terminal 5 were surprised and delighted to see Starfleet characters making their way to Departures
The stunt, to celebrate the airline’s new partnership with Paramount+, saw British Airways’ colleagues transform into Star Trek characters, with authentic costumes from the franchise
Customers can now watch premium television series from Paramount+ across all cabins on long-haul flights, including various series from the Star Trek franchise and much more exclusive content
British Airways’ Executive Club Bronze members and above will also have access to an introductory subscription offer for the streaming service
Thursday 1 December: British Airways brought the magic of Hollywood to Heathrow with a very special Star Trek takeover at the airline’s Terminal 5 home to celebrate the launch of Paramount+ on board the airline’s international flights.
Unsuspecting customers and colleagues were taken by surprise as the Starfleet cadre made its way through the airport to board U.S.S. Enterprise flight 1701 to Starbase 1. Stunned customers about to board flights were seen taking photos and assisting lieutenants seeking directions to their boarding gate.
The unusual scenes at the airport were to celebrate the launch of a dedicated Paramount+ channel on the Highlife entertainment platform, which will allow British Airways’ customers to watch popular series from the comfort of their seat when travelling on any long-haul flight in every cabin.
The authentic Starfleet costumes from Star Trek: Discovery and Star Trek: Strange New Worlds were carefully flown in direct from set, with the lucky costume wearers made up of the airline’s Star Trek-loving colleagues. The Star Trek franchise’s costume designer, Bernadette Greaney, styled five colleagues in unique lieutenant uniforms from Command, Operations and Sciences, with two transformed into Vulcans by Star Trek’s prosthetics team and dressed in the state-of-the-art Vulcan robes.
Bringing characters together from different universes, nearly a thousand years apart, was a first for the Star Trek franchise, with genuine props, including Tribbles, Federation passports and an original Tricorder.
Watch the Starfleet voyage from London Heathrow’s Starbase below:
Customers will be able to watch a curation of exclusive Paramount+ series targeting all ages on the airline’s Highlife entertainment platform, including Transformers: EarthSpark, HALO, The Offer, Queen of the Universe, Kamp Koral: SpongeBob’s Under Years, the all-new iCarly, Yellowstone, the all-new Rugrats, and the Star Trek series, including Star Trek: Prodigy, the very first Star Trek series directed at younger audiences.
Customers who wish to continue watching their favourite programme after their flight can do so by subscribing to the streaming service via a QR code on the Paramount+ channel on Highlife or on ParamountPlus.com. Customers will also be able to subscribe to Paramount+ ahead of their trip, providing them with the ultimate entertainment travel companion before, during and after their flight.
Calum Laming, British Airways’ Chief Customer Officer, said: “We wanted to kick-off this announcement with Paramount+ in true blockbuster-style by bringing some of their exclusive content to life, directly to our home at Heathrow Terminal 5. It was great to see so many Star Trek fans from across the business come together to help us celebrate this launch, with many colleagues excited to swap their wings for the Starfleet Insignia for a day.
“We know that customers are really going to enjoy the hours of content that this partnership with Paramount+ brings. There really is something available for everyone!”
Anna Priest, Chief Marketing Officer, UK, at Paramount, said: “This partnership is a fantastic platform for our continued growth in the UK, allowing us to introduce millions of customers a year to some of the best shows anywhere, available on Paramount+. We’re confident that British Airways customers will love what they see and be encouraged to continue exploring the mountain of entertainment on offer.”
Members of the British Airways’ Executive Club are being offered access to an exclusive subscription offer* so they can enjoy the streaming service at any time.
This partnership forms part of British Airways’ continued commitment to enhance the premium experience for customers when they choose to fly with the airline, whilst celebrating originality throughout their journey.
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*The exclusive offer will include a month-long trial of Paramount+ and is available to Bronze, Silver and Gold Executive Club members.
About Paramount+ and British Airways
Through this new partnership, British Airways customers can watch content in the skies free of charge on any long-haul flight across all cabins. Customers will have access to a wide range of exclusive content, with a selection of episodes from many series.
Customers who wish to either watch content ahead of their trip or after their flight, can subscribe to the streaming service through the QR code on their personal flat screen in the comfort of their seat, or via the Paramount+ website here.
Eligible Executive Club members will receive an email where they will be able to sign-up to the exclusive subscription offer.
About Paramount+
Paramount+ is a global digital subscription video streaming service from Paramount that features a mountain of premium entertainment for audiences of all ages. Internationally, the streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including SHOWTIME®, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel™, in addition to a robust offering of premier local content.
The service is currently live in the U.S., the U.K., Canada, Latin America, the Caribbean, Australia, Italy, Ireland and South Korea.
For more information about Paramount+, please visit www.paramountplus.com
Sky Cinema subscribers can also access Paramount+ service at no extra cost through a standalone app on Sky Glass and Sky Q. Paramount+ is also available to non-Sky Cinema users online and on mobile at https://www.paramountplus.com/ and on a wide range of connected TV devices via distribution through Apple, Amazon, Google, Roku®, Samsung and more.
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Paramount+ UK & Ireland is HERE! Stream a Mountain of Entertainment, including your Nickelodeon favourites! Try it FREE at ParamountPlus.com!
Originally published: December 02, 2022.
H/T: Simple Flying.
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