James MacLeod has been appointed as Paramount’s Senior Vice President (VP) of communications and publicity for the UK, Canada, and Israel.
MacLeod joined the business in February as interim vice-president (VP) of communications, but will now permanently oversee corporate comms and brand PR across Paramount’s free-to-air portfolio, which includes Channel 5 and its additional digital channels; pay TV channels including Nickelodeon, Comedy Central, and MTV; and streaming services, including the recently launched Paramount+, in the UK.
As well as guiding the Paramount UK publicity team, MacLeod will direct press and comms in the Canadian and Israeli markets.
He will report to both Sarah Rose, chief operating and commercial officer, and Janice Gatti, SVP of communications for Paramount International.
In an internal memo seen by PRWeek, Rose said: “This structural change marks the first time that we have brought together all of our communication functions into one unified team and I can think of no better demonstration of why we’re doing this than the recent Paramount+ UK launch campaign. It was an amazing showcase for how much we can achieve with all our communications closely aligned.
“In a very short time, James has endeared himself to both his immediate team and the wider business, moving deftly to understand a unique and often complex organisation.”
Having most recently been director of communications and corporate affairs at Channel 4, previous stints at both ITV and the BBC mean MacLeod has now worked for the full set of UK free-to-air broadcasters during his 20-year career.
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