JoJo Siwa seems to have taken another swipe at Nickelodeon whist participating in a viral TikTok trend over the weekend.
During one of her latest videos, the dancer, singer, YouTube personality and Nickelodeon star named SpongeBob SquarePants as the "celebrity that did me dirty." The response appears to allude to the star's rocky relationship with Nickelodeon, the home of SpongeBob, and with whom JoJo Siwa has overall talent and consumer product agreements with.
@itsjojosiwa Pool day = exposed hahahha
♬ stir fry sped up - speed songs <3
Siwa, who came out as a member of the LGBTQ+ community in January 2021, expressed frustration with the network in September of that year, claiming Nickelodeon wouldn't let her perform her own songs from her movie The J Team on tour.
"I go out on tour in January," Siwa shared at the time. "My movie musical was just released (with 6 new original songs)… Nickelodeon told me today that I'm not allowed to perform/add any of the songs from the film into my show. These are MY songs, MY voice, MY writing. Does this seem fair??? There is no reason that this music should not be included. Working for a company as a real human being treated as only a brand is fun until it's not."
Nickelodeon later backtracked on their decision, allowing Siwa to perform a song from The J Team during her D.R.E.A.M. tour.
The troubles continued in April, when Siwa — nominated for Favorite Social Media Star — said she wasn't invited to the Nickelodeon Kids' Choice Awards. "A lot of you have been asking me why I'm not at the Nickelodeon Kids' Choice Awards tonight, and the answer is very simple — I wasn't invited," Siwa said in a short video. "I'm not sure why, but I just didn't get an invite. I don't want anyone to think it was my choice not to go."
A production source told Variety it "was an honest mistake," citing "a much reduced audience size due to COVID protocols."
Nickelodeon - and SpongeBob - weren't the only people Siwa took aim at during her TikTok video: she also named Full House and Fuller House star Candace Cameron Bure as the rudest celebrity she's encountered in Hollywood. She also went on to dub Miley Cyrus the nicest and Elton John the coolest, with Zendaya being identified as Siwa's celebrity crush.
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