Nickelodeon is set to grow it's international presence on YouTube!
During his keynote address at TV Kids Summer Festival 2022, Jules Borkent, Managing Director (MD) and Executive Vice President (EVP) of international kids and family brands at Paramount Global, revealed: “As a company, it’s been challenging for us in the past. We’re a pay-TV business, a streaming service; how do we manage that YouTube universe? We know our content is incredibly popular on YouTube, and we know kids are on YouTube in vast amounts. We’ve been figuring out how we can expand that even further."
Borkent continued: "We launched Nick Jr. Español for our Latin American service; that channel’s being watched all over the world, not just in Latin America. We’re about to launch Nickelodeon Korea and Nickelodeon Japan. SpongeBob Germany launched recently as well. We’re looking at YouTube as a platform to bring our content to a [wider audience] in a different format.”
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