NICKELODEON INTERNATIONAL AND ONESIGHT PARTNER TO LAUNCH
“FRAMING THE FUTURE” – A CAMPAIGN TO IMPACT KIDS’ EYE HEALTH GLOBALLY
MULTI-PLATFORM CAMPAIGN WILL EDUCATE, BUILD EMPATHY, ENCOURAGE ACTION TO MILLIONS WITH ORIGINAL SHORT FORM, DIGITAL CONTENT AND THEMED PROGRAMMING MARATHON
Share It: @Nickelodeon @OneSight #FramingTheFuture #JuniorGlassesChampion #HelpTheWorldSee
NEW YORK, NY – JULY 29, 2021—More than 230 million kids around the world under the age of 15 lack access to the glasses they need. To make a positive impact on kids’ eye health globally, Nickelodeon International’s “Together for Good” and OneSight, a leading global vision nonprofit dedicated to reaching the 1.1 billion people globally who lack access to eye care, today announced their partnership on a new, multi-territory and multi-platform pro-social campaign, “Framing the Future.”
Launching August 1st and culminating on World Sight Day, October 14th, the “Framing The Future” campaign will educate kids and families on the importance of eye health, clear vision and access to vision care on a global scale, through multi-property programming, original short form and digital content.
Broadcasting to more than 67 million households in 69 territories across the UK, Australia, New Zealand, South Africa, Southeast Asia, Latin America and Brazil, the campaign encourages empathy, action and advocacy by highlighting solutions in a mission to help kids who can’t see clearly, get the glasses they need to learn more and live better. The campaign will be supported by a digital hub (eyes.nickelodeon.tv), also accessible in the U.S. among other regions, where kids can pledge to take a few small actions such as protecting their eyes from the sun and taking breaks from their devices. These actions will result in their commitment to being Junior Glasses Champions, advocating for healthy eyes and clear vision for all. The digital hub will also contain quizzes, polls, activity sheets, eye charts, videos and facts and resources on eye health.
The network will also air a 3-hour “Eye Spy Toons” programming marathon in August, showcasing episodes featuring Nickelodeon’s spectacled characters from SpongeBob SquarePants, The Loud House, and ALVINNN!!! And The Chipmunks. Viewers will be challenged to find and count the number of characters wearing glasses, while factoids about eye health pop up during the marathon.
“Research indicates that 30% of students around the world are unable to live up to their learning potential because they cannot see clearly in the classroom,” says Jules Borkent, Executive Vice President, Kids & Family, ViacomCBS Networks International. “As millions of kids worldwide prepare to go back to school, Together for Good’s partnership with OneSight aims to encourage families to think about their own vision care needs by harnessing the power of storytelling and our global brand to educate and advocate for a more inclusive world.”
“Kids are able to learn up to twice as much when they have the glasses they need, but they don’t always realize they have a vision problem,” said K-T Overbey, President & Executive Director, OneSight. “Through our Together for Good partnership with Nickelodeon International, we seek to educate kids on the importance of routine eye exams, caring for their eyes, and encouraging others who may need glasses. We welcome families to join OneSight in our mission to bring vision care to the 1.1 billion people globally who lack access.”
Viewers will be encouraged to interact with the Together For Good “Framing The Future” campaign on social media using #FramingTheFuture to join others in this important vision movement.
Established in 2015, Together For Good is Nickelodeon International’s platform to inspire and empower its kid audiences to get involved in their communities and make positive changes in the world around them. Nickelodeon believes that kids have a voice, and can improve their communities, create an inclusive world, and make a difference in their future. Previous Together For Good campaigns have been in partnership with various non-profit organizations such as Plan International, Citizens of the Great Barrier Reef, African Wildlife Foundation, and Kids’ Rights, tackling such issues as gender equity and ocean and wildlife conservation.
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About Nickelodeon International
Nickelodeon, now in its 42nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, digital, recreation, books and feature films. Nickelodeon is one of the most globally recognized and widely distributed multimedia entertainment brands for kids and family, with 1.2 billion cumulative subscriptions in more than 500 million households across 170+ countries and territories, via more than 100+ locally programmed channels and branded blocks. Outside of the United States, Nickelodeon is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all media platforms. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc.
About OneSight
OneSight is a leading global nonprofit dedicated to creating a world where lack of access to vision care is no longer a barrier to human achievement and potential. From one-week charitable clinics to long-term self-sustaining vision centers, OneSight delivers quality eye exams and glasses to underserved populations globally. In 33 years, OneSight has served 10 million people in 50+ countries and has provided permanent vision care access to more than 42 million people. Visit www.onesight.org.
"Eye Spy Toons" Airdates:
Nickelodeon South East Asia:
Viewers in Southeast Asia can tune in and join the fun on August 28 at 10.30am (WIB), 11:30am (MY,PH) and 3pm (SG)
From TAPinto Livingston:
Extraordinary Livingston Volunteer to Represent NJ in National American Miss Pageant
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| Livingston's Ava Thomas is crowned the 2021 National American Miss Jr. Teen in New Jersey and will compete in the national competition during Thanksgiving Week. Photo Credit: Simone Thomas |
LIVINGSTON, NJ — A Livingston High School (LHS) freshman who received life-altering news during the COVID-19 pandemic has since used her experience to help others with her condition and has recently added to her growing list of accolades as a result of her extraordinary volunteer work and overall character.
Later this week, 14-year-old Ava Thomas will represent New Jersey in the Jr. Teen division at the National American Miss Pageant in Orlando, Fla., where she will have the opportunity to win her share of more than $500,000 in cash and prizes.
In addition to facing the typical challenges all students faced during the pandemic, Thomas learned that she has a vision issue called convergence insufficiency, which causes blurry and/or double vision and a need for vision therapy. Despite the difficulties of confronting this condition, Thomas was determined to raise as much awareness as possible so that other kids with vision issues could have an easier school journey than she did.
Through a 501©3 non-profit she has created called Ava’s Allies, Thomas recently held a special fundraising event for OneSight, a leading global nonprofit dedicated to creating a world where lack of access to vision care is no longer a barrier to human achievement and potential. Since then, Thomas has been named a Jr. Glasses Champion for OneSight and the Nickelodeon Together for Good “Framing the Future” campaign.
Ava’s Allies, which also donated more than 100 “earsavers” that Thomas made herself to first responders in the Essex County Office of Emergency Management during the pandemic and has previously raised money for St. Jude’s Children’s Research Hospital and the Ronald McDonald House, is one of many aspects that recently led Thomas to earn the prestigious 2021 National American Miss state title and a chance to compete in the national pageant.
National American Miss Pageants are dedicated to “celebrating America's greatness and encouraging its future leaders,” according to National American Miss, Inc. The program that is designed to be age-appropriate and family-oriented, with pageants being held in each state for girls ages four to 18 in five age divisions.
Each year, about $1.5 million in cash, scholarships and prizes is awarded to assist the development of young women nationwide. This year, every girl that has qualified for the national pageant also has a chance to win a new 2021 Ford Mustang Convertible.
Thomas has competed in the National American Miss New Jersey State Pageant three times and was named third runner-up in 2016. During that year, her sister Soleil also competed and earned the title in the Jr. Pre-Teen division.
At age 14, Thomas is currently competing in the Jr. Teen division, which is open to teenage girls ages 13, 14 and 15. She and her fellow competitors in the statewide were judged in several categories, including an evening wear competition (30%), personal introduction (30%), a private interview with five judges (30%) and volunteer service (10%).
In optional competitions during which participants were judged by a separate panel of judges, Thomas also won the "Heart of Service" award for her volunteer work as well as the Top Model award.
Locally, Thomas also volunteers with the Community Food Bank of New Jersey in Hillside as well as Jersey Cares, for which she recently helped sort school supplies for its back-to-school drive and also hosts an annual Halloween costume drive alongside her sister on behalf of those who cannot afford costumes.
For the last three years, Thomas has participated in the Alzheimer’s Association’s Walk to End Alzheimer’s in memory of her Grandma Milly. Each year, Thomas makes thank you videos that are sent out to champion members and also makes surprise flower deliveries to thank Elite champion members.
She also has volunteer experience locally with Livingston Neighbors helping Neighbors, the Mt. Pleasant Animal Shelter, Lyme Warrior and Home Front, a charity that helps families break the cycle of poverty.
In addition to her extensive volunteer work, Thomas also enjoys swimming, dancing, woodworking and playing with her dog, Maisie Grace.
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Originally published: July 29, 2021.
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