ViacomCBS’ expanding consumer products division promoted three key executives across its leadership team on Thursday, June 24, citing growth across the company’s biggest franchises including SpongeBob SquarePants, Blue’s Clues & You!, Star Trek, South Park and MTV.
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| AP Photo/Frank Franklin II |
Lourdes Arocho has been promoted to Senior Vice President (SVP), Paramount Pictures Licensing, Global Games and Publishing for ViacomCBS Consumer Products, where she will lead the global strategies and partnerships; Chris Groll becomes SVP, Consumer Products Design, ViacomCBS, liaising with the creative community on brand extensions across all ViacomCBS franchises globally; and Priya Mukhedkar takes on the role of SVP, Packaged Goods, ViacomCBS Consumer Products, overseeing that business in the U.S. and expanding her portfolio to include global promotions and all seasonal and celebrations businesses.
“I want to congratulate Lourdes, Chris, and Priya on their well-deserved promotions and the tremendous leadership that they have shown for their teams,” said Pam Kaufman, President, Global Consumer Products, ViacomCBS. “As they step into their new positions, these roles serve as cornerstones that are crucial to delivering the most innovative global consumer products campaigns for our adored characters and iconic franchises.”
As SVP of Paramount Pictures Licensing, Global Games and Publishing for ViacomCBS Consumer Products, Arocho will lead global strategies and partnerships to VCP’s gaming, publishing, and Paramount licensing programs. Based in Los Angeles, she will report to Kaufman.
In his new position as SVP of Consumer Products Design for ViacomCBS, Groll’s role includes working with the company’s content teams to translate its IP into VCP brand extensions. He is based in New York and will report to David Chustz, Executive Vice President, Global Creative Group.
And Mukhedkar, newly appointed SVP of Packaged Goods for VCP, will continue to oversee all consumer packaged goods business in the U.S. while expanding her scope to include Global Promotions and all Seasonal and Celebration businesses. She is based in Los Angeles and reports to Dion Vlachos, Executive Vice President, Hardlines and Retail.
ViacomCBS Consumer Products oversees licensing and merchandising across BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and Showtime with properties spanning animation, live-action, preschool, youth and adult. It also oversees the online direct-to-consumer business for CBS and Showtime programming merchandise as well as standalone branded ecommerce websites for Star Trek, SpongeBob, South Park, and MTV.
“These roles serve as cornerstones that are crucial to delivering the most innovative global consumer products campaigns for our adored characters and iconic franchises,” said Pam Kaufman, President, Global Consumer Products, ViacomCBS.
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