Nickelodeon has discontinued the Nickelodeon Play app in the U.K.
Launched in the U.K. in November 2013 (originally titled the Nick App), the award-winning free Nickelodeon-branded app was aimed towards 6-12 year-olds and offered users short-form videos clips, games, and surprise elements via the Do Not Touch button from the network’s popular live action and animated series, with new content added regularly. Virgin Media customers could also unlock full episodes. The app, available to download for iOS and Android devices via the App Store and Google Play store, was later renamed Nick Play and integrated into the Viacom Play Plex suite of apps.
Users of the Nick Play app will still be able to find all the Nickelodeon content they love to watch and play on Nickelodeon UK's official YouTube channel, as well as full episodes on nick.co.uk and nicktoons.co.uk.
The Nick Play app has been removed from the Apple App Store search engine, however, the app continues to load as normal.
It also looks like Nick Jr. Play, Nick Play's sister app for preschoolers, has also shutdown, with the app no longer appearing in the Apple App Store search engine. Full episodes have moved online to nickjr.co.uk.
The news follows ViacomCBS Networks International (VCNI) closing the Nick Play app in certain regions, including in the Netherlands, Latin America and Brazil, and Australia and New Zealand, with content either moving online or to VOD partners. It's currently unclear whether the future of U.S. version of the service, the Nick App, will remain operational.
Originally published: Thursday, January 21, 2021.
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