2C 2.0 Enlisted by Nickelodeon for Campaign Launching ‘Blue’s Clues & You!’ Consumer Products Line
The campaign involved VFX and a live-action shoot that was a feat in the age of COVID-19.
MIAMI – October 27, 2020 – Launching the first line of toys for Blue’s Clues & You!, the hit remake of the groundbreaking, curriculum-driven interactive series Blue’s Clues, Nickelodeon called on long-time partners 2C 2.0 for a linear and social advertising campaign. The goal was to create an enchanted VFX experience to bring to life Nickelodeon’s original, live-action “Kid Fantasy” concept in which Blue leaps from the TV screen to help a little girl find clues that transform normal objects into awesome Blue’s Clues & You! toys, games and even a super-soft plushy! The spot can be viewed in the video player below.
From green light to delivery, 2C worked closely with Nickelodeon to overcome the inherent challenges posed by the COVID-19 (coronavirus) pandemic, pulling off a feat in the coordination of the live-action shoot and VFX process. The teams planned extensively over Zoom to ensure that each shot would work for VFX, as only the DP/camera operator and mother of the talent could be present on set.
“There were so many challenges to think about with COVID and remote-style shooting, which was the safest option at the time. We had to make sure that the two-person production team on the ground with our talent could do everything the client wanted sans a traditional crew,” said Director Tony Cohen. “What made things easier was 2C’s expertise and availability to talk creative out, especially with the animation aspects being added to live action.”
2C is no stranger to working remotely. With its curated teams spread across the globe, they were well-prepared for the challenges COVID would present to post-production alongside trusted partner, Nickelodeon.
“Many of us have been working remotely for quite a long time, and we’ve had plenty of practice living in a hurricane zone, so quarantine work-life is fairly similar to our normal way of working,” said 2C Creative Director Cheryl King. “The teams on this production spanned over 5 time zones – from L.A. to Miami to Dublin – so we both planned extensively to ensure a seamless successful project and worked to cultivate and maintain open and honest communication – an absolute necessity during this time of change and evolution in our industry.”
Once the shoot was completed successfully, 2C went to work, both editing the live-action spots and handling VFX to ultimately create a colorful, fun and engaging product launch campaign consisting of 30- and 15-second linear spots that could run on such OTT platforms as FireTV, SamsungTV and Pluto TV, to name a few. The campaign also includes a mini-series of short social spots at various ratios of 1×1 and 9×16 to span the social platforms.
“This was a VFX-intensive production so VFX supervision had to be especially well-monitored to ensure that the plates that were shot would work with the compositors and 3D artists,” said 2C VFX Supervisor Bob Cobb. “In addition, Nickelodeon gave us access to the rig used by the studio for the Blue’s Clues & You! series, and our animators had to get up to speed not only on the rig, but also making sure that any animations done would match the show’s existing style.”
Credits:
Nickelodeon/ ViacomCBS
Senior Vice President, Franchise Story Group: Joshua Braunstein
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Pony learns the hard way that when you invite crows to your Halloween party, you should proceed with CAW-tion, in this side-by-side animatic from the It's Pony Halloween episode "Scarecrow" 🎃!
Storyboard by:
Hugh La Terriere
Denzel De Meerleer
Originally published: Wednesday, October 28, 2020.
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I’m back on Cameo for a limited time! | Cooper Barnes
"Hey! Go to cameo.com and search for me & I’ll do a personalized video for you. Full proceeds go to the Biden victory fund. Why? Because Nazis suck, that’s why. #Vote #BidenHarris2020" https://www.cameo.com/cooperbarnes1
TOO LATE TO MAIL- WALK YOUR BALLOT IN, JACK! | Cooperbarneschannel
It’s too late to vote by mail in most states. Buncha malarkey at the post office. Walk your ballot in. Spread the word. Go to www.vote.org to find your polling place.
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Originally published: Tuesday, October 13, 2020.Follow NickALive! on Twitter, Tumblr, Reddit, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon and Kids Pick the President News and Highlights!
Horrid Henry's Gross Day Out the Trailer | Coming Soon to Netflix
Novel Entertainment is debuting its brand new long-form animated special Horrid Henry’s Gross Day Out on the Netflix streaming service in the U.K. on Thursday, September 17. Netflix has also taken worldwide VOD rights for the 65-minute action-adventure film which will roll out globally later this year.
This new Netflix Branded Original follows the successful launch of animated special Horrid Henry’s Wild Weekend on Netflix U.K. in June this year.
Horrid Henry’s Gross Day Out is written and produced by Novel’s Lucinda Whiteley and executive produced by Mike Watts, with Gary Andrews as animation director, Jim Andrews as editor and music composed by Lester Barnes. The special features the same voice cast as the award-winning TV series and also welcomes new characters created by Whiteley, in the form of the Gross Class Zero superheroes, alongside the villainous Evil Emperor and his twins Darius and Drusilla Drek.
Gross Class Zero, widely known to be Henry’s most favorite programme ever, features five “Grossers” leading double lives as students at Stand Up School and as top-secret agents. Under the watchful eye of their teacher, Miss Nesta Clutterbuck, they snot, bogey, fart, burp and zitgoo their way through their mission to save the Known Universe, with a unique combination of common sense, no-nonsense know how and sheer grossness.
“We are thrilled by Netflix’s continued support of Horrid Henry who has a legion of fans both in the U.K. and internationally,” said Watts, Co-Founder of Novel Ent. “We look forward to showcasing Henry in this longer-form content which enables us to expand his world and adventures even more. This is the first in a series of one-hour Horrid Henry specials.”
Whiteley explains, “As always, Henry’s got his Saturday all planned out: lying on the sofa watching back to back episodes of his favourite superhero TV show while babysitter Martin is lost in a world of his own. But even the best laid plans can go wrong, and soon Henry finds himself battling alongside the Grossers to stop the Dreks taking over the known (and unknown) universe. When Peter and Margaret get involved, the pressure is on as they race to banish the baddies before Mum gets back from the shops!”
In addition to the new animated specials, Novel has a raft of newly created content output, produced under the banner of Horrid Henry Unlocked and designed to offer a familiar and reassuring environment for fans, especially during the current COVID-19 (coronavirus) crisis.
Alongside the recently launched Horrid Henry podcast, new material produced since the start of the pandemic includes Horrid Homework, a program of daily activities for children available free on Henry’s website, and more than 150 freshly created songs, videos and behind the scenes content and interviews, livestreamed on Henry’s YouTube channel. Content includes a Back To School bespoke playlist created with Oxfordshire Kindness Wave and the Oxfordshire Virtual School and a series of shorts which is helping to raise awareness of the NSPCC’s Childline service.
At the end of August Novel created the first ever Summer of Slime Virtual Festival; this featured a combination of live performances and exclusive offers and interactions on Henry’s social media channels, with an accompanying free activity book. Partners included StartRite, Learning Resources, Jaques Games, Deckchair Adventures and Grass and Air.
Novel’s four-time BAFTA-nominated Horrid Henry is one of the biggest children’s animated shows ever in the U.K. The fifth season is currently on air in the U.K., and Novel is in pre-production on a sixth series. The brand is at the heart of a successful licensing and merchandising programme and also includes film, stage, radio and online extensions.
Season 5 is currently airing on Netflix U.K. and on Nickelodeon and Nicktoons U.K. & Ireland. A total of 250 episodes are now available, with recent sales including MBC (Middle East), Alati International (Russia), Atlantic Digital Networks (Canada), TG4 (Ireland), Amazon Prime Video (India, Pakistan and Sri Lanka), P&P (Bosnia), Produkcija (Slovenia), Kids Network (Latvia, Estonia) and Emirates (U.A.E & Middle East). Renewals include Turner Broadcasting System (Asia Pacific), Mediacorp (Singapore), POP TV (Slovenia), E-Vision (Middle East), Asiana (Korea) and Netflix (U.S., Canada, France, India, Russia, Australia, New Zealand, Iceland, Belgium).
The agreement with Netflix was made with Novel and VOD distributor The Movie Partnership.
Gross Day Zero Trailer | Horrid Henry | Cartoons for Children
It's TIME | Horrid Henry Music Video
Dinosaur Roar | Horrid Henry Music Video
Horrid Henry Series 1-5 Promo Video | Cartoons for Children
Official Novel Entertainment press release, via The Fan Carpet:
Novel Entertainment’s Animated Feature Film HORRID HENRY’S GROSS DAY OUT To Launch On Netflix This September
07 September 2020
Netflix has also taken worldwide VOD rights for the 65’ action-adventure film which will roll out globally later this year.
This new Netflix Branded Original follows the successful launch of animated special Horrid Henry’s Wild Weekend on Netflix UK in June this year.
Horrid Henry’s Gross Day Out is written and produced by Novel’s Lucinda Whiteley and executive produced by Mike Watts, with Gary Andrews as animation director, Jim Andrews as editor and music composed by Lester Barnes.
The special features the same voice cast as the award-winning TV series and also welcomes new characters created by Whiteley, in the form of the Gross Class Zero superheroes, alongside the villainous Evil Emperor and his twins Darius and Drusilla Drek.
Makes UK debut on 17 September followed by global roll out
Novel Entertainment is debuting its brand new long-form animated special Horrid Henry’s Gross Day Out on the service in the UK on 17 September. Netflix has also taken worldwide VOD rights for the 65’ action-adventure film which will roll out globally later this year.
This new Netflix Branded Original follows the successful launch of animated special Horrid Henry’s Wild Weekend on Netflix UK in June this year.
Horrid Henry’s Gross Day Out is written and produced by Novel’s Lucinda Whiteley and executive produced by Mike Watts, with Gary Andrews as animation director, Jim Andrews as editor and music composed by Lester Barnes. The special features the same voice cast as the award-winning TV series and also welcomes new characters created by Whiteley, in the form of the Gross Class Zero superheroes, alongside the villainous Evil Emperor and his twins Darius and Drusilla Drek.
Gross Class Zero, widely known to be Henry’s most favourite programme ever, features five Grossers leading double lives as students at Stand Up School and as top-secret agents. Under the watchful eye of their teacher, Miss Nesta Clutterbuck, they snot, bogey, fart, burp and zitgoo their way through their mission to save the Known Universe, with a unique combination of common sense, no-nonsense know how and sheer grossness.
Mike Watts, Co-Founder of Novel Entertainment, says “We are thrilled by Netflix’s continued support of Horrid Henry who has a legion of fans both in the UK and internationally. We look forward to showcasing Henry in this longer-form content which enables us to expand his world and adventures even more. This is the first in a series of one-hour Horrid Henry specials.”
Whiteley adds “As always Henry’s got his Saturday all planned out; lying on the sofa watching back to back episodes of his favourite superhero TV show while babysitter Martin is lost in a world of his own. But even the best laid plans can go wrong, and soon Henry finds himself battling alongside the Grossers to stop the Dreks taking over the known (and unknown) universe. When Peter and Margaret get involve the pressure is on, as they race to banish the baddies before Mum gets back from the shops!"
In addition to the new animated specials, Novel Entertainment has a raft of newly created content output, produced under the banner of Horrid Henry Unlocked and designed to offer a familiar and reassuring environment for fans, especially during the current crisis. Alongside the recently launched Horrid Henry podcast, new material produced since the start of the pandemic includes Horrid Homework, a programme of daily activities for children available free on Henry’s website, and more than 150 freshly created songs, videos and behind the scenes content and interviews, livestreamed on Henry’s YouTube channel. Content includes a Back To School bespoke playlist created with Oxfordshire Kindness Wave and the Oxfordshire Virtual School and a series of shorts which is helping to raise awareness of the NSPCC’s Childline service. At the end of August Novel created the first ever Summer of Slime Virtual Festival; this featured a combination of live performances and exclusive offers and interactions on Henry’s social media channels, with an accompanying free activity book. Partners included StartRite, Learning Resources, Jaques Games, Deckchair Adventures and Grass and Air.
Novel’s four-time BAFTA-nominated Horrid Henry is one of the biggest children’s animated shows ever in the UK. The fifth season is currently on air in the UK and Novel is in pre-production on a sixth series. The brand is at the heart of a successful licensing and merchandising programme and also includes film, stage, radio and online extensions.
Season 5 of Horrid Henry is currently airing on Netflix in the UK and also on Nickelodeon and Nicktoons UK & Ireland. A total of 250 episodes are now available with recent sales including MBC (Middle East), Alati International (Russia), Atlantic Digital Networks (Canada), TG4 (Ireland), Amazon Prime Video (India, Pakistan and Sri Lanka), P&P (Bosnia), Produkcija (Slovenia), Kids Network (Latvia and Estonia) and Emirates (UAE and Middle East). Renewals include Turner Broadcasting System (Asia Pacific), Mediacorp (Singapore), POP TV (Slovenia), E-Vision (Middle East), Asiana (Korea) and Netflix (US, Canada, France, India, Russia, Australia, New Zealand, Iceland and Belgium).
The agreement with Netflix was made with Novel and VOD distributor The Movie Partnership.
About Novel Entertainment
Novel Entertainment was founded in 2001 by Mike Watts and Lucinda Whiteley. The company specialises in the creation and development of successful children’s character brands across a wide array of media. Novel’s core programming includes Horrid Henry, Cinemaniacs, Fimbles, Rockit’s Pocket and The Roly Mo Show. Novel have produced more than 900 programmes for television, radio and online and their expertise extends into brand licensing and merchandising, computer games, interactive online content, music, theatre and film.
About Horrid Henry
Horrid Henry is a major multi-media brand. The TV show rapidly became CITV’s most popular series and is now NickToon’s and Nickelodeon UK’s most popular show. There is an active licensing and merchandising programme in place and the property has also successfully been adapted for online and for computer games. The live action feature film Horrid Henry;the Movie was the first ever British kids’ movie to be filmed in 3D and the live stage show, Horrid Henry - Live and Horrid, ran for 285 performances in London’s West End and across the UK. Henry’s official YouTube channel has attracted more than 1.5 billion views and the series is broadcast in over 100 territories outside the UK.
About The Movie Partnership
Established in 2009 by Michael Lee and Peter Dutton, The Movie Partnership works with Independent Distributors, Sales Agents, Producers and Financiers, releasing more than 3500 films and 2000 hours of television content across 80 countries.
Originally published: Sunday, October 25, 2020.Follow NickALive! on Twitter, Tumblr, Reddit, via RSS, on Instagram, and/or Facebook for the latest Halloween on Nickelodeon UK and Nicktoons UK News and Highlights!
Classic Rugrats Comic Strip for Tuesday, October 27, 2020 | Nickelodeon
Rugrats, provided to Creators Syndicate by Nickelodeon, based off the popular animated television series has been created for children and family's to laugh and enjoy together.
Follow these comics and their take on real episodes of the show and their own spin on hilarious adventures.
Nickelodeon Animation has announced the spooktacular line-up for their Halloween-edition of Nickel For Your Thoughts, the brand new digital roundtable series featuring artists and staff from the world-renowned animation studio!
The next Nickel For Your Thoughts will take place on Thursday, October 29 and 3 p.m. (PT), streaming live on Nickelodeon's official Twitch channel, and will feature:
Nick News Mini - Escambia County Fire Rescue and a very special and famous guest visited the Camp Fire Century Youth Learning Center to spread the important message of fire safety. The crew of Century’s Engine 5 were joined by Marshall the fire pup from Nickelodeon's beloved CG-animated preschool series PAW Patrol. Photo courtesy of NorthEscambia.com.
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Jazwares Named Global Master Toy Partner For The Smurfs
Toy Line to Bring the Iconic Property Back to the Village in 2022
As the global master toy manufacturer for The Smurfs, Jazwares will create a toy line reviving the internationally beloved franchise for today’s generation of children.
SUNRISE, Fla., Oct. 27, 2020 -- La, la, la, la, la, la…the Smurfs are heading back to the village! International Merchandising Promotions & Services (IMPS) has partnered with Jazwares, a global leader in play, to develop an all-new toy line inspired by the classic Belgian franchise. As the global master toy manufacturer for The Smurfs, Jazwares will create a toy line reviving the internationally beloved franchise for today's generation of children. The Smurfs toy line is set to hit retail in 2022.
Created by Pierre Culliford (known as Peyo), The Smurfs first appeared in 1958 as a comic strip running in the Belgian magazine, Spirou. The brand quickly became a runaway success, and in the decades since, The Smurfs have permeated every aspect of pop culture, evolving into one of the world's most beloved family brands. Jazwares' Smurfs toy line will include plush, figures, and playsets featuring the eternally young, little blue imps and their mushroom village that fans of the classic franchise will immediately recognize.
"The Smurfs is an evergreen franchise with a rich history and timeless values that has ignited children's curiosity and creativity for decades," said Laura Zebersky, Chief Commercial Officer at Jazwares. "We are looking forward to working with IMPS to create a toy line that appeals to today's kids while also capturing the nostalgia that other generations feel for the brand."
Véronique Culliford, President & Founder of IMPS / Lafig and daughter of Peyo, added, "I am extremely proud of this beautiful partnership with Jazwares. It is a family company like ours that advocates for the same human values. I'm sure that with their legendary creativity, many beautiful toys will invade the world to the joy of young and old children."
Earlier this year, Nickelodeon picked up the global rights to new CG-animated series The Smurfs. Produced by Belgium’s Peyo Productions and France’s Dupuis Edition & Audiovisuel, the comedy-adventure will premiere on Nick’s US channel in 2021 before launching internationally. In addition to the content partnership, ViacomCBS Consumer Products (VCP) will manage consumer products licensing for The Smurfs property across the U.S., Canada, Mexico, the United Kingdom, Singapore and Malaysia. VCP will seek new merchandising and promotional partners in select categories and territories for The Smurfs classic brand, in addition to a new product line for the new animated series The Smurfs, spanning categories including toys, stationery, apparel and accessories, home, consumer packaged goods and more, to launch at retail in 2022.
In 2019, IMPS tapped DHX Media’s WildBrain to handle YouTube distribution for the brand.
About Jazwares
Jazwares, a subsidiary of Alleghany Capital Corporation, is a global leader in consumer products including toys, plush, action figures, collectibles and musical instruments. Jazwares' portfolio includes a variety of dynamic, wholly-owned and licensed brands like preschool powerhouses Blippi, Cabbage Patch Kids®, CoComelon and Peppa Pig, unstoppable action and gaming brands like Fortnite, Halo®, Micro Machines, Nerf, Pokémon and Roblox, leading lifestyle and entertainment brands like All Elite Wrestling™ (AEW), BLACKPINK, Blinger®, UFC®, musical property First Act™, and beloved plush Hug-A-Pet and Squishmallows®, just to name a few. With over 20 years of design, development, and manufacturing expertise, Jazwares is an award-winning company with a progressive focus on identifying new trends and transforming them into high-quality products for consumers of all ages.
Jazwares, which is headquartered in Sunrise, FL, has offices around the world and sells in over 100 countries. Since its inception in 1997, Jazwares continues to grow through the development of new products and the strategic acquisitions of companies like First Act™, Russ Berrie™, Zag Toys™, Wicked Cool Toys™ and Kellytoy®. For more information about Jazwares, please visit www.jazwares.com.
About IMPS / Lafig (International Merchandising Promotions & Services) - THE SMURFS
IMPS, is the official licensors of the little blue-skinned characters 'The Smurfs'. Over the years, IMPS (since 1984) have worked in close collaboration with their agents worldwide to develop successful licensed merchandising programs, retail- and co-branded promotions, publishing activities, broadcasting deals, theme parks, family entertainment centers, live shows, video games, online games, and Smurf music that have secured the everlasting success of the Smurfs.
IMPS is run by Véronique Culliford, the daughter of Pierre Culliford, the creator of The Smurfs, who is better known under his pseudonym Peyo.
