Ramsey Naito Named President, Nickelodeon Animation
Ramsey Naito, Nickelodeon President of Animation; Photograph by Alex Winter
BURBANK, Calif.--September 01, 2020--Ramsey Naito has been named President of Nickelodeon Animation, it was
announced today by ViacomCBS Kids & Family President Brian Robbins, to whom Naito will continue to report. In this position, Naito oversees the network’s animation content across all formats and platforms--spanning linear, digital, TV movies, theatrical motion pictures and SVOD. Formerly Executive Vice President of Animation Production and Development for the Nickelodeon Group, Oscar®-nominated producer Naito joined Nickelodeon in 2018 and has since overseen a renaissance at the studio of animation content and production in scale and creativity.
“Ramsey has led the transformation of our Animation Studio through the combination of impeccable creative vision and on-point business instincts, and her appointment to President reflects the scope of talent and soul she brings to our organization,” said Robbins. “In very short order, she has re-energized and rebuilt our animation teams while bringing in a string of new talent, storytellers, artists, production teams and voice actors to elevate Nick’s overall animation output and leadership position even further.”
Naito has been a driving force in bringing new projects, top talent and key partnerships to Nickelodeon Animation, to further bolster its content pipeline across preschool, kids, theatrical and its studio business. Notable projects include: the highly anticipated
Star Trek: Prodigy from Nickelodeon and CBS Television Studios; best-selling book adaptations
Real Pigeons Fight Crime, produced by James Corden and Ben Winston, and the critically acclaimed
Big Nate;
Tiny Chef in partnership with Imagine Kids+Family;
Teenage Mutant Ninja Turtles theatrical motion picture in partnership with Point Grey Pictures’ Seth Rogen, Evan Goldberg and James Weaver, helmed by Jeff Rowe, and
PAW Patrol: The Movie targeting a 2021 release; and the first-ever
SpongeBob SquarePants spinoff
Kamp Koral: SpongeBob’s Under Years.
Simultaneously, Naito manages the day-to-day operations of Nickelodeon’s current series and development slate, overseeing the network’s key franchises including:
SpongeBob SquarePants,
The Casagrandes,
The Loud House,
Baby Shark,
Blue’s Clues & You!,
Santiago of the Seas, the upcoming
Rugrats reboot and the recently announced original series
Middlemost Post.
To continue growing Nickelodeon’s animation business beyond linear, in 2019, Naito oversaw the network’s
multi-year output deal with Netflix to produce original animated feature films and television series, based both on the Nickelodeon library of characters as well as all-new IP for kids and families globally. This deal marked an expansion of the existing relationship between the companies, which has already brought several popular titles to Netflix, including animated specials
Rocko's Modern Life: Static Cling and
Invader Zim: Enter the Florpus, and specials based on
The Loud House and
Rise of the Teenage Mutant Ninja Turtles.
Building an inclusive and diverse culture at the animation studio and developing emerging and homegrown talent has been a strong point in Naito’s mission throughout her time at Nickelodeon. Naito has brought in more than 500 new employees across dozens of animation productions, and since employees began working remotely in March, over 150 new positions have been filled with studio productions operating virtually at 100%. Nickelodeon currently has over 40 animated shows in production across series, its studio business and movies, and is pacing to nearly double its production slate by end of 2020. Under Naito’s leadership, Nickelodeon also held its first-ever virtual job fair this year, garnering nearly 6000 attendees globally, exemplifying a commitment to hire inclusively and to reflect authenticity and diversity in storytelling.
Prior to Nickelodeon, Naito oversaw production on Paramount Pictures’ upcoming theatrical
Sponge on the Run, slated to debut on CBS All Access early 2021. Naito produced DreamWorks Animation’s Oscar®-nominated feature,
The Boss Baby, while also earning her a PGA nomination for Outstanding Producer of Animated Theatrical Motion Pictures. Prior to DreamWorks Animation, Ramsey worked as a producer for Blue Sky Studios, at Cartoon Network as Head of Movies and at Nickelodeon Movies as Vice President of Development & Production. Her executive and producer credits include:
Scooby-Doo! The Mystery Begins (2009),
Barnyard (2006),
The SpongeBob SquarePants Movie (2004),
The Wild Thornberrys Movie (2002),
Hey Arnold! The Movie (2002), the Oscar®-nominated
Jimmy Neutron: Boy Genius (2001),
Rugrats in Paris: The Movie (2000), and
South Park: Bigger, Longer & Uncut (1999).
Naito is a member of Women in Animation, the Producers Guild of America and the Academy of Motion Picture Arts and Sciences. She received her Bachelor of Fine Arts from Maryland Institute College of Art and her Master of Fine Arts from the California Institute of the Arts. Naito is based in Nickelodeon’s Burbank, Calif. studio.
Nickelodeon
Nickelodeon, now in its 41st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature films. For more information or artwork, visit
http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of ViacomCBS Inc. (Nasdaq: VIACA, VIAC).
From
Variety:
Nickelodeon Promotes Ramsey Naito to President of Animation (EXCLUSIVE)
Nickelodeon has promoted Ramsey Naito to president of Nickelodeon Animation. She was previously executive VP of animation production and development.
In the new post, Naito will oversee the network’s animation content across all formats and platforms: linear, digital, TV movies, theatrical motion pictures and SVOD. She continues to report to Brian Robbins, president of ViacomCBS Kids & Family.
Since Naito joined Nick in 2018 as executive VP, she has helped bring new projects, talent and key partnerships to the studio to build its pipeline of content, including overseeing Nickelodeon’s multi-year output deal with Netflix for original animated features and TV series based on Nick’s considerable library of characters as well as new IP for a global audience.
“Ramsey has led the transformation of our animation studio through the combination of impeccable creative vision and on-point business instincts, and her appointment to president reflects the scope of talent and soul she brings to our organization,” Robbins said. “In very short order, she has re-energized and rebuilt our animation teams while bringing in a string of new talent, storytellers, artists, production teams and voice actors to elevate Nick’s overall animation output and leadership position even further.”
Naito has spearheaded such new projects as “Star Trek: Prodigy” from Nickelodeon and CBS Television Studios; the adaptations of best-selling books “Real Pigeons Fight Crime” (produced by James Corden and Ben Winston) and “Big Nate”; the upcoming “Teenage Mutant Ninja Turtles” theatrical feature in partnership with Point Grey Pictures’ Seth Rogen, Evan Goldberg and James Weaver; “PAW Patrol: The Movie”; “SpongeBob SquarePants” spinoff “Kamp Koral: SpongeBob’s Under Years”; and a new “Smurfs” animated series.
She also has re-emphasized Nick’s creator-driven culture with an eye toward building more inclusive and diverse teams. Toward that goal, she’s brought in more than 500 new employees across several of Nick’s animated productions, with more than 150 of those hired since the studio began having staff work from home due to the COVID-19 pandemic.
“Putting the right people together is especially important,” she said. “I see teams as families and, given that animation takes so long to make, whether you’re working on a series or a movie, you’re often with your teams for at least a year, if not three years. So building teams that are harmonious, that click, it’s so important. And it’s really important that people can communicate well together and be productive.”
Nickelodeon is certainly productive, even with everyone working from home. In fact, work at Nick hasn’t slowed at all since lockdown, with 46 projects currently in production remotely and more projects ramping up. Besides the nuts-and-bolts of remote production, the key to making it all work, she says, is empathy and communication.
“I think that the challenge is staying connected, “ she said. “Leading with empathy, being able to understand the conditions of people working remotely, helping everyone get through the work and being flexible is really, really important.”
With all the hiring and new projects in the works, it seems that one of the biggest problems Nick may face when COVID-19 restrictions are lifted is fitting everyone into the studio complex. And that’s a problem Naito is happy to have.
“When I started at the studio, it was a homecoming for me in many ways, but what was shocking was that we had this great studio [space], but it wasn’t full,” she said. “So now we’ve not only filled the studio, but so much so that now if we were going to move back to the studio next week, I don’t think we would fit.”
Going forward, Naito wants to build on the creator-driven culture she’s nurtured with an emphasis on inclusion and diversity. “When I started with the company, we focused on building content and we reinvigorated the culture to be creator-driven and creator-friendly and a place where artists could come and feel nurtured, where they could grow and that was inclusive and diverse across the board,” she said.
“It is a passion of mine to continue building that culture and making sure that the culture is inclusive and diverse. In terms of the people, we have hired and will continue to hire great talent that’s going to add to the fabric and the future of Nick with new great shows. And in terms of our content, I feel like expansion into studio business, it can really open the gateway for us to be able to build robust slates with the idea of making more,” she added.
“I think Nickelodeon being a world-class animation studio that has the flexibility for artists to move from preschool to movies, to shorts, and to really follow their creative interests, being able to build the studio to support that, that’s what I’m really excited about.”
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More Nick: Netflix and Nickelodeon Form Multi-Year Output Deal to Produce Original Animated Films and Series!
Originally published: Tuesday, September 1, 2020 at 18:30 BST.
H/T: TVKIDS; Special thanks to @RegularTweetsUK for the news!
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