pocket.watch has closed content deals to expand the reach of the Ryan’s World franchise, bringing Nickelodeon's hit kidfluencer-led preschool series Ryan’s Mystery Playdate to Europe and the Middle East.
pocket.watch has extended existing partnerships and is rolling out new ones through March 2021. Partners include Clan (Spain/Spanish), Cartoonito (Italy/Italian), Amazon (Germany/German) and SpaceToon (the Middle East/Arabic). As part of the deals in Spain and the Middle East, content from HobbyKids, Love, Diana and Jillian’s Mystery Craft Box will also be featured.
Cartoonito picked up a selection of episodes from seasons one through three of Ryan’s Mystery Playdate, while Clan acquired season one of the series. SpaceToon is taking season one of Ryan’s Mystery Playdate as well as the fourth season of Ryan’s World Specials. Heading to eJunior in the Middle East is Ryan’s Mystery Playdate season three and Ryan’s World Specials season six.
Additionally, pocket.watch is partnering with Sky to bring Ryan’s World Specials seasons five through eight to the U.K.
Thanda Belker, pocket.watch’s senior VP of global distribution, said: “The explosive growth of the Ryan’s World franchises show the viability of this content internationally and for the first time in Italy, Spain, U.K. and Ireland. These deals solidify a foothold in the European and the Middle Eastern markets that no other YouTube creator-first company has managed to accomplish, opening the doors for pocket.watch creators to millions of homes across the world. We’re proud of the truly global presence we’ve built around Ryan.”
Lucy Murphy, director of kids’ content at Sky, said: “Ryan is a global phenomenon, and kids love his individual style, engaging character, and entertaining content. We are delighted to bring Ryan to a wider U.K. audience at Sky.”
All of the programming is expected to launch in these regions over the next few months.
Created and produced by Pocket.watch, Ryan’s Mystery Playdate stars YouTuber Ryan Kajji and his family as they tackle physical challenges and solve puzzles to reveal the identity of his celebrity playdate. Following high ratings for the show’s premiere in 2019, Nickelodeon greenlit a second season, and then expanded the order in June to include a third and fourth season.
Update (12/19) - Ryan, nine, has topped the Forbes list of The Highest-Paid YouTube Stars Of 2020 for the third time in a row, with an empire that clearly just keeps growing! According to the site, Ryan, who has a following of more than 41 million, has earned a whopping $29.5 million USD (£21.8 million GBP) from his childhood business ventures. Among his income streams are his merchandise line and his Nickelodeon show. Congrats Ryan!
Originally published: Wednesday, December 16, 2020.
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