APC Kids, the children’s entertainment division of APC Studios, has appointed a trio of new local licensing agents for the CTC Media animated preschool series Kid-E-Cats.
The new partnerships see the property represented by El Ocho in Spain and Portugal, Lisans in Turkey and WP Brands in Australia and New Zealand. Kid-E-Cats has aired on Minika in Turkey since August 2020, RTVE’s Clan in Spain since last May, and on Nick Jr. in Portugal and Australia since 2018 as part of APC Kids’ agreement with the broadcaster that covers over 170 territories.
The new licensing agents will look to build on the series’ broadcast success in their respective regions and build cross-category licensing programs for the popular preschool brand.
Lionel Marty, managing director of APC Kids, said: “Kid-E-Cats is hugely popular across Europe and Australia, and we are committed to building on this success with new licensing partnerships that will give children the chance to further engage with the show off-screen. We are delighted to have such well-established agents on board to help build the Kid-E-Cats consumer products offering in these important territories.”
Kid-E-Cats, owned and managed by CTC Media and produced by Studio Metrafilms, is one of the leading preschool series in Russia. The third season is completed and seasons one and two are currently available on Nick Jr/ internationally. In addition, eight new special episodes will soon be available.
The series tells the story of three kittens: Cookie, Pudding and their kid sister Candy who are forever ready to jump into action with endless enthusiasm and energy. Their imagination also knows no bounds, and these kitties are capable of the most absurdly funny problem-solving suggestions. Through life’s little lessons, they learn to look before they leap – well sometimes!
Most recently, CTC Media inked a partnership with stickers and trading cards specialist Panini, who will produce stickers, trading cards, and photocard collectables for the series.
Official APC Kids press release via The Fan Carpet:
APC Kids Announce Bizak Is On Board As Toy Distributor For СTC Media’s Hit 2D Animated Series KID-E-CATS In Spain & Portugal
APC Kids extends deal with RTVE for season 3 of the hit series
In addition, APC Kids has finalised a deal with Spain’s RTVE for KID-E-CATS season three, following great success with season’s one and two on its Clan channel as one of its top preschool shows.
Bizak will handle local distribution across the regions of the brand’s toy range, with retail roll-out scheduled to start in Q2 2021.
APC Kids, the children’s entertainment division of leading co-production and distribution company APC, has confirmed Bizak as the new toy distribution partner in Spain and Portugal for the toy range based on СTC Media’s hit 2D animated series KID-E-CATS. Bizak will handle local distribution across the regions of the brand’s toy range, with retail roll-out scheduled to start in Q2 2021. In addition, APC Kids has finalised a deal with Spain’s RTVE for KID-E-CATS season three, following great success with season’s one and two on its Clan channel as one of its top preschool shows. Las year, El Ocho was appointed as licensing agent in Spain and Portugal.
One of the leading preschool series in Russia, owned and managed by CTC Media and produced by Studio Metrafilms, KID-E-CATS was recently commissioned for a fourth season and currently airs on Nick Jr in over 170 territories and is available worldwide on Netflix. The first three seasons have seen great success internationally, alongside the consumer products roll-out, with more than 70 licensees and 1400 product lines worldwide, and the 24 KID-E-CATS educational mobile games, which have now garnered 39 million downloads to date.
Lionel Marty, Managing Director of APC Kids, says “As KID-E-CATS’ global appeal continues to grow, it’s great to be able to bring additional ways for children to enjoy and interact with the loveable characters. We are thrilled Bizak is on board to roll out the toys in Spain and Portugal where we have seen great engagement – and excited to see the show going from strength to strength with our partners RTVE. We can’t wait to see the product at retail this year.”
Aitor Eguía, Bizak’s Product Manager, says “At Bizak, we are convinced of the success of KID-E-CATS in Iberia and we are going to put all our efforts so that Cookie, Candy and Pudding become children’s most beloved characters.”
The series tells the story of three kittens: Cookie, Pudding and their kid sister Candy who are forever ready to jump into action with endless enthusiasm and energy. Their imagination also knows no bounds, and these kitties are capable of the most absurdly funny problem-solving suggestions. Through life’s little lessons, they learn to look before they leap - well sometimes!
About APC Kids
APC Kids is the children’s entertainment arm of leading co-production and distribution company APC Studios. Headed by Lionel Marty, the kids’ specialist has a growing portfolio of high-profile children’s and family properties including animated series KID-E-CATS, Little Tiaras, DinoCity, Fox and Hare, Roger and Hello Maestro. APC Kids also houses its own production company Zephyr Animation.
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Originally published: Monday, December 14, 2020.
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