Update (4/12) - All has been revealed! Nickelodeon and BVB have collaborated on a new brand new fan collection, as part of a new long-term partnership that will feature joint activities between the channel and football club!
Titled SpongeBob x BVB, the collection initially features two different hoodies and two T-shirts with different motifs for adults in sizes S-XXL, all featuring SpongeBob and his entourage decked out in the famous yellow and black of Dortmund (with options for grey and "Borussia Dortmund" phrases). The apparel went on sale on Friday 4th December 2020 at 11:00am, and is available to buy on the online BVB fan shop and in all brick-and-mortar BVB fan shops. Prices range from 24,99 € for t-shirts and 44,99 € for hoodies.
The clothing features SpongeBob, Patrick and Squidward wearing mock BVB shirts and Gary the Snail’s shell painted in black and yellow.
Center-back Dan-Axel Zagadou and midfielder Giovanni Reyna have already seen the collection and were immediately impressed.
Speaking of the partnership, a representative from Dortmund said: "The yellow hero from Bikini Bottom, SpongeBob SquarePants, officially becomes the new face of the latest fan collection. With it, television broadcaster Nickelodeon and the football club herald a longer-term cooperation with more joint activities."
“The SpongeBob x BVB collection initially includes two different hoodies and two T-shirts with different motifs for adults in sizes S-XXL. The kick-off for the start of sales is December 4, 2020, 11 a.m. The new black and yellow highlights are available in the BVB fan shop at bvb.de/shop and in all stationary BVB fan shops,” the team said.
Check out Erling Haaland, Gio Reyna and Jude Bellingham donning the co-branded hoodies and tees from the new range below!
🍍 Schwarzgelb trifft auf Gelb: Unsere neue #BVB-Kollektion in Kooperation mit SpongeBob!
— Borussia Dortmund (@BVB) December 4, 2020
👉 https://t.co/ciZrFuR6Sz pic.twitter.com/oyiP0bFZ84
"I don't need it, I don't need it...I NEED IT!" 🧽
— Borussia Dortmund (@BlackYellow) December 4, 2020
We present to you the all-new Borussia Dortmund x @SpongeBob collection! 🍍 pic.twitter.com/lG96AR7wsm
Official Nickelodeon Germany press release:
BVB holt Mega-Star: Neu-Borusse SpongeBob ziert „schwammtastische“ Fan-Kollektion
04/12/2020
Eines der jüngsten Dortmunder Transfergerüchte wird von Nickelodeon und dem BVB bestätigt: Der gelbe Held aus der Unterwasserstadt Bikini Bottom, SpongeBob Schwammkopf, wird offiziell zum neuen Gesicht der aktuellen Fan-Kollektion. Damit läuten der TV-Sender und der Fußballclub eine längerfristige Kooperation mit weiteren gemeinsamen Aktionen ein.
Die SpongeBob x BVB-Kollektion umfasst zunächst zwei verschiedene Hoodies und zwei T-Shirts mit unterschiedlichen Motiven für Erwachsene in den Größen S-XXL. Anpfiff für den Verkaufsstart ist der 4. Dezember 2020, 11 Uhr. Erhältlich sind die neuen schwarzgelben Highlights im BVB-Fanshop unter bvb.de/shop sowie in allen stationären BVB-Fanshops.
Wer seine Liebsten zu Weihnachten überraschen möchte, erhält die Lieferung seiner SpongeBob x BVB-Fanartikel bei Bestellung bis zum 20. Dezember pünktlich zum Heiligen Abend. Die Hoodies sind für 44,99 € (43,86 €*), die T-Shirts für 24,99 € (24,36 €*) erhältlich.
Innenverteidiger Dan-Axel Zagadou und Mittelfeldspieler Giovanni Reyna haben die Kollektion bereits gesehen und waren auf Anhieb begeistert.
SpongeBob Schwammkopf ist seit über 20 Jahren fester Bestandteil von Nickelodeon und zählt zu den beliebtesten Animationsserien weltweit. Der gelbe sommersprossige Schwamm und seine Freunde, der Seestern Patrick, die Eichhörnchen-Dame Sandy und der Tintenfisch Thaddäus sind bei Kindern wie auch Erwachsenen gleichermaßen beliebt. Eine ganze Generation ist inzwischen mit den Abenteuern der Meeresbewohner aus Bikini Bottom aufgewachsen. SpongeBob ist aber nicht nur Fußball-Fan, sondern auch aktiver Spieler. So steht er im Buch „Wer ist der größte Fußballstar?“ sowie im Smartphone-Game „Nickelodeon Fußball-Champions“ sogar selbst als Spieler auf dem Platz.
* Verkaufspreis mit aktuell reduzierte
###
Borussia Dortmund has teased that the German football team may be collaboration with Nickelodeon on a SpongeBob SquarePants themed project!
On Monday 23rd November, the club's official English-language Twitter page tweeted a video, which used the iconic SpongeBob font. The video also featured a modified version of the BVD logo, which had a 'spongy' SpongeBob-like texture to it, as well as bubble transition used in the hit animated series.
Unfortunately, the post was deleted soon after, so its currently unknown what it meant.
Fans are speculating that BVD may be adopting a SpongeBob-themed kit, with some wishing that the goalie's jersey be themed after Patrick Star.
Fans are also theorizing that it could mean the return of Michy Batshuayi, who happens to be a massive SpongeBob fan. The Belgian international striker revealed that SpongeBob and Batman influenced him into transferring from Chelsea to Borussia Dortmund, citing that he liked the team's colors of yellow and black.
Another theory is that BVD could be planning to use the iconic SpongeBob song "Sweet Victory" as the team's new goal celebration song.
When Stephen Hillenburg passed away on Monday, November 26, 2018, BVD paid tribute to the late creator of SpongeBob SquarePants on Twitter, tweeting: "Thank you for all the memories, Stephen Hillenburg 💛"
No one knows for sure at the moment, although most believe that the team are getting a special SpongeBob-themed kit, similar to the all-black kit that fans loved and it unveiled last year.
That kit was created to honor the rich coal-mining history of Dortmund and the Ruhr region as a whole, and the kit was so popular that it was completely sold out in three hours.
This certainly wouldn’t be the first SpongeBob-themed jersey to be released, as a number of baseball teams have donned uniforms celebrating the beloved animated series, mainly for special promotions, but this may be the first football (soccer) club to do anything related to the show.
It’s also possible that there won’t be a special kit. Instead, it could be a new sponsorship with ViacomCBS, who parent company of the Nickelodeon brand. It could even be a loose partnership similar to when Snoopy/Peanuts and Dortmund partnered up for some special merchandise back in 2017.
Originally published: Tuesday, November 24, 2020.
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