ViacomCBS Consumer Products has unveiled some of its exciting plans for 2021!
ViacomCBS Consumer Products has new developments coming through in 2021. The diverse and extensive portfolio will have products on offer for 'Every Age, Every Aisle, Everywhere'.
In 2021, PAW Patrol releases its first-ever feature length film, Paw Patrol: The Movie. In partnership with Spin Master Entertainment, Nickelodeon Movies and Paramount Pictures, the film will hit the big screen in August 2021, as the pups leave Adventure Bay for a new mission in Adventure City. The movie will feature big-screen storytelling and epic action, which will include new locations, vehicles, characters and a roster of celebrity voice talent to create the ultimate 2021 family summer movie. The release will be supported by a multi-phased global marketing campaign with investment spanning the wider ViacomCBS eco-system and beyond. The fresh new look will offer the opportunity to create and distribute new and different cross-category consumer products for the brand.
Blue's Clues & You! will be one of 2021's top contenders in the pre-school area. Reigniting this cult pre-school powerhouse has already proven successful. Thanks to an approach across linear and digital, reaching kids wherever they watch content, the show was the number one preschool premiere in the UK when it first launched on Nick Jr. in May 2020. In the Blue's Clues & You! universe, children can learn, interact with the host and be challenged with problems to solve, all while having fun. The UK consumer product team will leverage the learning through play element to create a range of toys for 2-5 year olds for the 2021 autumn/winter season.
Baby Shark was named a top five new brand in the global market by NPD in March 2020. ViacomCBS will be expanding the reach of this iconic brand through a Nick Jr. animated series, Baby Shark's Big Show, which will launch in the UK during Q2 2021. Next year will be the opportunity to expand on the franchise with new licensees and products launching.
Rugrats will be back in 2021 with a brand-new CG-animated series slated to launch in Q3 2021 on Nickelodeon. This series will include the well-known characters, threaded with the memorable humour of the classic series, while also being reimagined for a modern-day audience. A consumer products line will follow in 2022.
Other key 2021 developments for ViacomCBS Consumer Products will include the release of Top Gun Maverick in July 2021 and the launch of social stars such as That Girl Lay Lay and Johnny Orlando, following their respective partnerships with Nickelodeon and MTV.
Originally published: Monday, October 26, 2020.
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