PhatMojo has released its first look at the all-new Paddington toy line!
Driven by the TV show, The Adventures of Paddington, airing on Nickelodeon’s networks worldwide as well as Channel 5's Milkshake strand in the UK, Paddington has seen a surge of love from his preschool audience.
The new toy range includes figures, plush, vehicles and playsets, which will allow kids to enter the new world of Paddington’s adventures.
The soft toys feature a new younger looking Paddington, perfect for cuddling moments for both boys and girls. In addition, thanks to the new figurines and vehicle playset, kids will be able to play out their favorite Paddington stories and create new adventures of their own.
"'Things happen to me, I'm that sort of bear.'
Polite, innocent and accident prone, Paddington takes the world literally. He is curious about everything and see the world with childlike wonder. He always sees the best in people and wants them to see the best in him. He treats everyone with respect, but isn't scared to give someone a hard stare if he thinks they have been rude. Most importantly, Paddington always makes the world a better place, even if he makes it a messier one first.'
The product range will be available this October.
Copyrights Group appointed PhatMojo as the master toy partner for Paddington for the U.S, Canada, Latin America, Australia, and New Zealand in 2019.
Official Copyrights Group press release:
The Adventures of Paddington Toy Range by Phat Mojo and Rainbow Designs will launch in October!
Rainbow Designs has revealed its new range of pre-school toys based on The Adventures of Paddington. The innovative new toy range, developed by Phat Mojo and distributed in the UK by Rainbow Designs, has been designed to engage a whole new generation of fans who are discovering Paddington for the first time through his adventures on TV.
Arriving this October, the highly-anticipated pre-school toy range will feature a soft and cuddly Deluxe Paddington Plush. Standing at 33cm tall and wearing his famous red hat and duffle coat with real toggles; the coat can be removed for extra play value. The range will also feature collectible 22cm soft toys of Paddington wearing his coat and hat and Paddington in his pyjamas, as well as Paddington figurines with movable arms, in outfits from the series, and a Double Decker Play Bus Set.
Zara Grindrod, sales director at Rainbow Designs, commented: “Paddington is a wholesome, kind, adventurous and fun-loving character and the endearing adventures that he embarks on each episode very much appeal to that 3-6 age range. The new Adventures of Paddington toy range is all about inspiring pre-schoolers, igniting their imagination and encouraging learning through play by re-enacting Paddington’s adventures as well as creating their own escapades with Paddington.”
Rachel Clarke, SVP UK – Licensing and Retail at The Copyrights Group, added: “Paddington TV is a great new adventure for the Paddington brand and we are delighted Rainbow are bringing in the fabulous toy range from Phat Mojo to the UK market. We are excited to see this range launch along with the other innovative Adventures of Paddington ranges and categories launching from our partners.”
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From aNb Media:
Paddington Toys Launch with PhatMojo
PhatMojo released their first look at the all-new Paddington toy line. The product range, including figures, plush, vehicles, and playsets, will be available this October.
Driven by the TV show, The Adventures of Paddington, airing on Nickelodeon’s networks worldwide, Paddington has seen a surge of love from his pre-school audience.
The love for Paddington finds its roots in the core values he has delivered over the last 60 years: kindness, thoughtfulness, community and tolerance. And more than ever, these values resonate widely today.
The new toy range will allow kids to enter the new world of Paddington’s adventures, full of kindness and fun, and will bring excitement for fans of all ages, becoming a ‘must have’ for under the Christmas tree: The soft toys feature a new younger looking Paddington, that will be perfect for both boys’ and girls’ alike and will ensure a lot of cuddling moments. Thanks to the new figurines and vehicle playset, kids will be able to play out their favourite Paddington stories and create new adventures of their own.
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More Nick: 'The Adventures of Paddington' Makes UK FTA Debut on Milkshake! in October!
Originally published: Friday, October 09, 2020 at 12:46 BST.
Original source: License Global.
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