Monday, October 26, 2020

Nickelodeon Launches 'Do Not Touch' App in the UK

Nickelodeon has released its first-ever augmented reality (AR) app Do Not Touch in the U.K.!


The Do Not Touch app allows users to bring Nickelodeon’s iconic properties to life in a new and exciting way. 

Do Not Touch users experience interactive surprises and mini-games in the app which highlight Nickelodeon's properties including SpongeBob SquarePants, The Loud House, Slime and the Nickelodeon Kids’ Choice Awards blimp, along with original animations.

The app makes Nickelodeon’s recognisable 'Do Not Touch' button found on Nickelodeon's official websites and the Nickelodeon Play app, and the animations and interactive experiences it randomly generates, seem to appear in a user’s surrounding physical space when viewed through a mobile device’s camera.

Moving a device allows users to see the action from all angles on the screen, and tapping characters and objects reveals more surprises.

Play with SpongeBob in your kitchen, enter a portal into outer space from your living room, and dig for buried treasure under your bedroom floor! Get high scores to unlock rare buttons, games, and goodies – think you've got what it takes to collect them all?


The award-winning app will rollout new games and features on a regular basis to keep users entertained and engaged.

Nickelodeon's Do Not Touch app can be downloaded for free for iOS and Android devices via the Apple App Store and Google Play store, respectively.

Nickelodeon's Do Not Touch app first made its debut in the U.S. in March 2018.


More Nick: Nickelodeon Updates Icons, Sets New Characters for 2021 | Next-Gen Nick!

Originally published: Monday, October 26, 2020.

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