Calle Ocho Live Welcomes Nickelodeon and its Brand-New Series ‘Santiago of the Seas’ to the Sponsor Lineup Supporting Kiwanis of Little Havana Families
– Animated Preschool Series ‘Santiago of the Seas’ Debuts Friday, Oct. 9th at 12:30 p.m. (ET/PT) –
MIAMI, FL – September 30, 2020 – Organizers of the Calle Ocho Live virtual festival (www.CalleOchoLive.com) announced today that Nickelodeon has joined as a sponsor of the Oct. 4th Hispanic Heritage Month event. As part of its sponsorship, Nickelodeon will showcase its brand-new animated bilingual show for preschoolers, Santiago of the Seas, premiering Friday, Oct. 9th at 12:30 p.m. (ET/PT). The series will be featured in a segment supporting the Kiwanis of Little Havana and the essential role that its 43-year Calle Ocho Music Festival plays in serving more than 10,000 disadvantaged families annually.
Infused with a Spanish-language and Latino-Caribbean culture curriculum, Santiago of the Seas is an action-adventure series that follows 8-year-old Santiago “Santi” Montes, a brave and kind-hearted pirate, as he embarks on daring rescues, searches for treasures and keeps the high seas safe in a fantastical Caribbean world.
“A lot of people are unaware that behind our great pop culture institution is serious social good work that has been crippled by COVID and the abrupt cancellation of our festival in March,” said Jorge Fernandez, president of the Kiwanis of Little Havana/Carnaval Miami. “We’re extremely grateful to have the support of Nickelodeon for our virtual festival and the Kiwanis charities that work to empower kids to be brave, kind and a good friend to others–just like Santiago.”
A Hispanic Heritage Month Event Like No Other
Calle Ocho Live line-up is stocked with top talent representing the full diversity of genres and nationalities that represent the U.S. Latino community, including Puerto Rico.
The music roster features, in alphabetical order: Alejandro Santamaria feat. Kobi Cantillo; Bobby Pulido; Camilo; Cali y el Dandee; Chesca; Daniela Darcourt; Fonseca; Fulanito; Gloria Estefan; Ivanna; Ivy Queen; ICC; Jerry Di; Jesse Uribe; Jon Secada; Kyen? Es?; La Original Banda el Limon; Leslie Shaw; Los Chiches Vallenatos; Los Hermanos Medina; Mariah Angeliq; Milly Quezada; Mafe Alvarez; Maria Pino; Mau y Ricky; MJ Songstress; Nanpa Basico; N’Klabe; Pitizion; Rogelio Martinez; Srta Dayana; Soleil; SonLokos Featuring Leslie Cartaya & Bonco Quiñongo; Tefi Valenzuela; Tito Puentes Jr; Tito Rojas; Tony Succar.
Among the top brands and sponsors officially announced as of today are Heineken, Knorr, Cafe Bustelo, Nickelodeon, CN Bank, the Florida Dairy Farmers, and the Greater Miami Convention and Visitors Bureau.
A Live Stream Packed with Hispanic Media Partnerships
Saying “presente” for the broadcast of Calle Ocho Live are VIVA Live TV; Spanish Broadcasting System (SBS); VME; Entravision; HITN: People en Español: Tarima: ORA TV; Impremedia; Maria Marin, LiveXLive, Latido, BronxNet, SBS Mega TV (Miami); SBS Mega TV (Orlando); SBS Mega TV (Puerto Rico); the digital platforms of SBS Radio – ZOL 106.7 FM (digital Miami); SBS Radio – TU 949 – MEGA 97.9 FM (digital NYC); SBS Radio – AMOR 93.1 FM (digital NYC); SBS Radio – La Raza 93.3 FM (digital L.A.); SBS Radio – MEGA 96.3 FM (digital L.A.); La Musica; iHeart Media’s WZTU Tu 94.9 FM; Viva Tu Musica; La Opinion (Los Angeles); La Raza (Chicago); Diario La Prensa (NYC); New York Latino International Film Festival; Altísimo Live; Carnaval Miami; El Mundo Boston; Diario Las Americas (Miami), the Dominican Film Festival, Latinx Newswire, Pop Culture Newswire, and Latin Life Denver. More media partnerships are underway.
Strategic partners of the show include Cerro Group, Dustelli Music, and The 360 Group.
To partner with, support, or sponsor Calle Ocho Live, email manny@retropopmedia.com, tcallava@Kiwanislittlehavana.org, or visit www.CalleOchoLive.com.
Calle Ocho Live is Cause-Focused
In addition to featuring live and pre-recorded performances from top Latin music artists, celebrities, and social media personalities, Calle Ocho Live will also highlight stories from the families served by the Kiwanis of Little Havana Foundation. Even though the online show is free, the event will feature a call to action for viewers to donate $8 or more ahead of or during the festival to the Kiwanis at www.CalleOchoLive.com. Supporters and large philanthropists are urged to pledge whatever amount they can.
When/How to View Calle Ocho Live
Calle Ocho Live officially kicks off with a digital and national broadcast show that will feature more than a dozen media companies and their respective digital platforms on YouTube, Twitter, Periscope, Tik Tok, and Twitch.
To register for the premium, prize-filled edition of Calle Ocho Live, complete the easy registration at the event’s website www.CalleOchoLive.com.
The interactive three-hour livestream experience will include music artists, entertainers, comedians, chefs, social media influencers, and other surprise personalities. Collectively, the show’s broadcast will surpass millions of verifiable video views and will generate many more millions in overall media impressions.
Audiences at home will also have several options to get involved live on the show throughout the day with opportunities not only to win prizes but also to be featured on the show in a variety of engaging ways.
The Facts Behind the Cause
The Kiwanis of Little Havana is an affiliate of Kiwanis International, a worldwide non-profit organization of volunteers dedicated to serving children in their communities. Founded in 1975, the Little Havana Chapter is known for using advanced fundraising initiatives, such as Carnaval Miami and its flagship event, Calle Ocho Music Festival.
Through the Kiwanis of Little Havana Foundation, the organization impacts thousands of underserved families annually, with youth development programs including holiday giving, college scholarships, back to school assistance, emergency financial assistance, and more.
Monies raised through Calle Ocho Live will be used by the Kiwanis of Little Havana Foundation to assist diverse families in South Florida with college scholarships, back to school assistance, holiday gifts, emergency financial assistance, and other support during the COVID-19 crisis.
Social Media:
Instagram: @CarnavalMiami
Facebook: Carnaval Miami
Twitter: @Carnaval_Miami
H/T: ZayZay.com.
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