The Toy Association has announced the exciting news that Blue's Clues & You, Baby Shark, PAW Patrol: Dino Rescue, and Ryan's World have each received nominations in the prestigious 2021 Toy of the Year (TOTY) Awards!
Blue's Clues & You (Nickelodeon), PAW Patrol: Dino Rescue (Spin Master and Nickelodeon), Baby Shark (Pingfong) and Ryan's World (pocket.watch) have each received a nomination in the License of the Year category of the 2021 TOTY awards, dedicated to characters or properties that have had success spreading its brand through the development and merchandising of products developed from them.
Additionally, the PAW Patrol Dino Patroller (Spin Master; pictured above) has been nominated for the Preschool Toy of the Year award, celebrating the best toys that have been developed for ages 3-5.
From educational toys that make at-home learning fun, to creative crafts, board games, and innovative toys the whole family can enjoy together, the 2021 Toy of the Year (TOTY) Award finalists announced by The Toy Association are sure to top wish lists this holiday season. Known as the "Oscars" of the toy industry, the TOTY Awards program recognizes the top playthings on the market and is a vital fundraiser for The Toy Foundation, which delivers the magic of play to millions of children in vulnerable situations.
The 117 finalists were announced this morning by a group of well-known online influencers. Play-lovers can now visit www.ToyAwards.org to vote for their favorite playthings in each of the 16 categories, browse toys, and download shopping lists for the holidays. Voting will close January 5, 2021. Consumers can also head over to @GeniusofPlay on Facebook to enter for a chance to win incredible TOTY prize packages.
"Throughout history, the toy community has demonstrated a remarkable ability to inspire generations of play, in both good times and bad. During the pandemic, we have witnessed firsthand just how important toys are in bringing fun, laughter, and learning into the home," said Steve Pasierb, president & CEO of The Toy Association. "This year's TOTY finalists, carefully reviewed by a panel of expert judges, truly represent the creative spirit of the North American toy industry and our members, as well as the critical role toys play in bringing joy to kids and adults alike. It is a great honor to unveil the incredible slate of finalists today!"
Winners in each category, as well as the coveted overall "Toy of the Year" winner and "People's Choice" honoree (based solely on consumer votes), will be announced at the virtual TOTY Awards gala on Friday, February 12, 2021. The celebration will include the induction of four industry trailblazers into the esteemed Toy Industry Hall of Fame and shine a spotlight on the inspiring philanthropic work of the toy industry and The Toy Foundation.
A full list of TOTY Awards 2020 nominations can be found at http://www.toyawards.org. Congratulations and good luck to Nickelodeon and everyone who has been nominated for a 2021 TOTY Award!
More information about the TOTY voting and selection process can be found in the "About the Awards" section of www.ToyAwards.org.
The finalists were selected from 557 nominees submitted by 205 companies. Eighteen judges, including toy and play experts, retailers, academics, and journalists, reviewed and ranked the products in categories relevant to their areas of expertise. The judges then participated in a discussion to determine the finalists in each category. They considered each product's creativity, design, play value, and marketing.
All proceeds from the TOTY program are donated to The Toy Foundation, which delivers the magic of play to millions of children in vulnerable situations through industry-wide toy donations and cash contributions.
Follow TOTY on Twitter at #TOTY21
Founded in 1916, The Toy Association™, Inc. is the not-for-profit trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. The Toy Association leads the health and growth of the U.S. toy industry, which has an annual U.S. economic impact of $97.2 billion, and its 1,000+ members drive the annual $27 billion U.S. domestic toy market. The Toy Association serves as the industry's voice on the developmental benefits of play and promotes play's positive impact on childhood development to consumers and media. The organization has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard more than 40 years ago, and remains committed to working with medical experts, government, consumers, and industry on ongoing programs to ensure safe and fun play. As a global leader, The Toy Association produces the world-renowned Toy Fair New York and Toy Fair Dallas; advocates on behalf of members around the world; sustains the Canadian Toy Association; acts as secretariat for the International Council of Toy Industries and International Toy Industry CEO Roundtable; and chairs the committee that reviews and revises America's widely emulated ASTM F963 toy safety standard.
Originally published: Friday, October 30, 2020.
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