The news comes as Parrot announced that SpongeBob SquarePants was the five most pirated TV show during lockdown.
ViacomCBS announces plans to add all episodes of SpongeBob SquarePants, along with The SpongeBob Movie: Sponge on the Run, which is foregoing its theatrical release due to the on-going COVID-19 (coronavirus) and heading straight to digital, to a bulked-up and relaunched CBS All Access during early 2021. Internationally, the film will bow on Netflix.
In additional news, Avatar: The Last Airbender was the number-one licensed series on Netflix over the last 30 days.
From Broadcasting & Cable:
Nickelodeon Gives a Black Lives Matter-Themed Spot TV’s Biggest Promo Push
And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily
B&C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. Our data covers the seven-day period through Aug. 2.
On the strength of 259 million TV ad impressions, a Nickelodeon network promo is No. 1; the spot points out that Nick has a history of supporting justice and equality — ratifying something called the Kids' Bill of Rights back in 1990 — and today it stands in support of Black Lives Matter.
[...]
1) Black Lives Matter, Nickelodeon
Impressions: 259,035,379
Attention Score: 93.73
Attention Index: 103 (3% fewer interruptions than avg.)
Imp. Types: National 98%, Local 1%, VOD/OTT 1%
In-network Value: $5,130,513
Out-of-network Est. Spend: $3,503
[...]
*Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands*
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
Parrot Analytics provides readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.
More Nick: Nickelodeon Announces Voice Cast for 'Kamp Koral: SpongeBob’s Under Years', First-Ever 'SpongeBob SquarePants' Spinoff!
Originally published: Monday, August 3, 2020.
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