When you save paper, you save forests too! This #IndependenceDay, apni #SochKaroUpgrade!
Happy Independence Day | Voot Kids | #SochKaroUpgrade
When it comes to saving water, every drop counts! This #IndependenceDay, follow the toons' example and apni #SochKaroUpgrade
From AnimationXpress:
This Independence Day, Nickelodeon launches #SochKaroUpgrade to urge kids to take care of the planet
Independence Day of India is being celebrated with grandeur and fervor by kids’ entertainment franchise, Nickelodeon this year under its initiative #SochKaroUpgrade.
This week-long campaign intends to throw light on environmental issues we are facing today and the simple ways to bring about a change to better our future.
Homebound, people have realised that we have taken the gift of mother nature for granted. The campaign actively seeks individuals to take the pledge along with the kids broadcaster to protect nature and lists three commitments – planting a tree, discontinuing the use of plastic bags, and saving water.
The Nicktoons bring the message of #SochKaroUpgrade in a light hearted yet impactful manner through its films. The franchise is extensively promoting the campaign on-air and on digital with promos and through an array of activities to drive awareness on steps to bring about a change.
A popular doodle artist Woodledoodledesigns also did a series of graphic illustrations to drive the message to social media audiences. To extend support to this initiative, influencers and child celebrities including Riva Arora, Ruhaanika Dhawan, to name a few, will pose as eco warriors and take the #SochKaroUpgrade pledge.
Child-actor Dhawan, commented,” It is very important for everyone to have clean water and a green environment. Mother nature has been so kind to us in so many ways and now it is our turn to give it back. I have been constantly trying different ways to reuse plastic milk covers as plant pots and use the water that drains out from the air conditioner. In fact, I have been urging my friends to come forward and opt for ways to take action against climate change.”
Aakriti Sharma further added on the undying issue of climate change, “People across the world don’t realise how serious climate change really is and they take it very lightly. Now, that we learn about it in schools and also witness it when we see trees catching up fire due to global warming and the water level in oceans are increasing with every passing day; it’s becoming scarier and an issue to be spoken about. But our generation will be the one to hopefully correct all the wrongs that were being committed in the past. At home, we have switched to cloth or jute bags instead of one time use plastic bags and we urge everyone to take a step towards saving mother nature. We want people to know, just because climate change is not going to affect you in the future doesn’t mean it’s not going to affect ours. To contribute to this situation, I along with my friends and family will come forward and take a pledge to save mother earth.”
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From Tellychakkar.com:
This Independence Day, Nickelodeon says #SochKaroUpgrade & take care of the planet
MUMBAI: The 74th Independence Day of India is being celebrated with much grandeur and fervor by leading kids’ entertainment franchise – Nickelodeon under its initiative #SochKaroUpgrade. This week-long campaign intends to throw light on environmental issues we are facing and the simple ways to bring about a change.
Locked up in our homes, we all have realized that we have been misusing the gift of mother nature & taking the freedom that comes with it for granted. The campaign actively seeks individuals to take the pledge on nickindia.com to protect nature and lists three commitments including planting a tree, discontinue the use of plastic bags, and save water.
The Nicktoons bring the message of #SochKaroUpgrade in a light hearted yet impactful manner through its films .The franchise is extensively promoting the campaign on-air and on digital with promos and through an array of activities to drive awareness on steps to bring about a change. A popular doodle artist Woodledoodledesigns also did a series of graphic illustrations to drive the message to social media audiences. To extend support to this initiative, influencers and child celebrities including Riva Arora, Ruhaanika Dhawan, to name a few, will pose as eco warriors & take the #SochKaroUpgrade pledge.
Child-actor Ruhaanika Dhawan, commented,” It is very important for everyone to have clean water and a green environment. Mother nature has been so kind to us in so many ways and now it is our turn to give it back. I have been constantly trying different ways to reuse plastic milk covers as plant pots and use the water that drains out from the air conditioner. In fact, I have been urging my friends to come forward and opt for ways to take action against climate change.”
“People across the world don’t realize how serious climate change really is and they take it very lightly. Now, that we learn about it in schools and also witness it when we see trees catching up fire due to global warming and the water level in oceans are increasing with every passing day; it’s becoming scarier and an issue to be spoken about. But our generation will be the one to hopefully correct all the wrongs that were being committed in the past. At home, we have switched to cloth or jute bags instead of one time use plastic bags and we urge everyone to take a step towards saving the mother nature. We want people to know, just because climate change is not going to affect you in the future doesn’t mean it’s not going to affect ours. To contribute to this situation, I along with my friends and family will come forward and take a pledge to save mother earth.”
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From ET BrandEquity:
Nickelodeon unveils Children's Day campaign #Khulkebolo
The 30-second film starts off with a classroom scene where kids are busy drawing under the supervision of a teacher...
Nickelodeon unveils Children's Day campaign #KhulkeboloNickelodeon India has launched Children’s Day campaign – #Khulke Bolo – encouraging kids to be themselves and speak openly without any fear and filter.
As a part of the initiative, Nickelodeon has released its Children’s Day brand film which focusses on how children are untouched by the layers of social conditioning of do’s and don’ts and self-consciousness that burden the adults. The 30-second film starts off with a classroom scene where kids are busy drawing under the supervision of a teacher.
The film then moves to a modern art museum where the kids and the teacher are looking appreciatively at an abstract sculpture.
Conceptualised by the creative agency Scarecrow M&C Saatchi, the film is on-air across the Nickelodeon franchise and its social media platforms and is garnering phenomenal response from the audiences, the company said.
Nina Elavia Jaipuria – Hindi mass entertainment and Kids TV Network at Viacom18, said, “We at Nickelodeon keep children at the core of all that we do and on their special day, we want to celebrate kids with all their quirks and innocence. With this innovative campaign, we want to encourage and empower children to speak their mind openly and fearlessly. This Children’s day, Nickelodeon urges all to speak their mind and bring out the child within.”
The Children’s Day campaign will be promoted heavily on social media through Facebook and Instagram as well as YouTube. Nickelodeon has reached out to prominent influencers and mommy bloggers to spread the message of #khulkebolo.
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From IANS via Newsd:
Child stars Ruhaanika, Riva and Akriti rally for a green cause
Mumbai, Aug 15 (IANS) Child actor Ruhaanika Dhawan says it is very important for everyone to have clean water and a green environment, and that is why she always urges her friends to take action against climate change.
“It is very important for everyone to have clean water and a green environment. Mother Nature has been so kind to us in so many ways and now it is our turn to give it back,” said Ruhaanika, who is known for her role in the TV show, “Ye Hai Mohabbatein”.
“I have been constantly trying different ways to reuse plastic milk covers as plant pots and use the water that drains out from the air conditioner. In fact, I have been urging my friends to come forward and opt for ways to take action against climate change,” she added.
Child actress Riva Arora feels “we are being told about global warming in school and the thought is very scary”.
“Which is why I have been encouraging my friends and family to take small steps to protect nature like using cloth bags instead of plastic, and turning off the tap when not using, among other things,” added Riva, who was seen in films such as “Gunjan Saxena: The Kargil Girl”, “Uri: The Surgical Strike” and “Mom”.
To this, “Kullfi Kumarr Bajewala” child star Aakriti Sharma added: “People across the world don’t realise how serious climate change really is and they take it very lightly. Now, that we learn about it in schools and also witness it when we see trees catching up fire due to global warming and the water level in oceans are increasing with every passing day; it’s becoming scarier and an issue to be spoken about.”
“But our generation will be the one to hopefully correct all the wrongs that were being committed in the past. At home, we have switched to cloth or jute bags instead of one-time-use plastic bags and we urge everyone to take a step towards saving the Mother Nature. We want people to know, just because climate change is not going to affect you in the future doesn’t mean it’s not going to affect ours,” she added.
In sync with their beliefs, Ruhaanika, Aakriti and Riva have united for Nickelodeon’s #SochKaroUpgrade initiative, which throws light on climate change and the ways to come through it safely and with resilience.
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More Nick: Nickelodeon India Brings the Playground Home for Kids with #HomeOkPlease Campaign!
Additional source: Indian Television Dot Com.
Originally published: Saturday, August 15, 2020 at 20:59 BST.
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