A new charitable retail partnership is up and running on the official Peppa Pig online shop from Star Editions.
Throughout May, June and July, 20% from all Peppa Pig products sold through the web store will be donated to Save the Children’s UK COVID-19 appeal to help families struggling in the UK during the coronavirus pandemic.
The promotion applies to a selection of new rainbow-themed personalised Peppa Pig products, plus a range of ‘Stay at Home’ items.
Hasbro and Star Editions are supporting the promotion with Facebook posts on the official Peppa Pig page and paid social posts in June. Hasbro is also undertaken an outreach campaign to celebrity and parenting influencers, in addition to ads running across its online and social channels.
“Peppa Pig brings joy to so many families and we’re keen to harness that positivity to help support Save the Children raise vital funds during this difficult time,” commented Marianne James, vp consumer products at Hasbro. “We hope their efforts will continue to help families at a time when the need has become even greater.”
Hasbro’s latest retail promotion follows a recent fundraising campaign with Save the Children in May which saw the charity’s annual Muddy Puddle Walk fundraiser re-named Muddy Puddles Week.
Families in the UK were encouraged to recreate their own Muddy Puddle magic at home and donate funds online or by text to assist the charity’s vital work supporting children across the UK and beyond.
In addition to Peppa Pig-themed games and challenges for children to enjoy online, Hasbro’s eOne created a series of new Peppa Pig toy play videos, voiced by Mummy Pig actor, Morwenna Banks, to help children make sense of the ‘new normal’ during lockdown, with themes such as Peppa talking to her friends by video call, and keeping in touch with her grandparents as pen pals.
The news follows ViacomCBS and P.M.I. partnering to release a range of branded face masks featuring characters from hit Nickelodeon properties, with proceeds from each face mask sold also going towards Save the Children’s Covid-19 global response efforts.
More Nick: Nickelodeon Launches #KidsTogether--A Global Prosocial Initiative to Help Kids and Families Stay Informed and Engaged With Activities; Noggin to be Offered Free to Kids in Need in Partnership with National Head Start Association and First Book
Original source: Licensing Source.
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