The brief covers all Viacom brands in the UK, including Nickelodeon, Channel 5, MTV, Comedy Central and BET. The winning agency will be asked to drive linear viewing as well as help push sales of consumer products, "increase mobile app subscriptions and conduct live event campaigns".
Pitches are set to take place in June 2020, with a shop expected to be appointed in late summer. The account has been held by PHD since 2016, when it beat MEC (now Wavemaker), Starcom, Universal McCann and Vizeum in a pitch after ViacomCBS Networks UK (formally Viacom International Media Networks (VIMN)) consolidated its planning and buying for all its TV channels for the first time.
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Original source: Campaign.
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