The new content-line up comes at a time when kids are looking forward to all new episodes of their favorite toons. Nick and Sonic will ensure there is no dull moment in the lives of their fans by offering new stories across kid’s favorite shows such as Motu Patlu and Rudra on Nick and Ninja Hattori and Pakdam Pakdai on Sonic. Taking the kids into a new world of fun will be made for TV movies of Motu Patlu and Rudra on Nick.
Nick Jr., the channel for toddlers will also air new episodes of Paw Patrol. All the content across Nick and Sonic will be available in 8 languages – Gujarati, Bengali, Marathi & Malayalam along with existing languages Hindi, Tamil, Telugu and Kannada, thus ensuring that fans across the nation will be able to watch their favorite toons in the language of their choice.
In this period of lockdown, the kids’ category has seen a surge in viewership including the growth of the Nickelodeon franchise ratings, which has in fact fuelled the growth of the entire kid’s category. The kids’ genre has seen a 33% growth by moving up to 9% share in total TV at 2+. While the Nickelodeon franchise dominates the category with 8 out of the Top 20 shows belonging to its programming line-up. Currently, the Nickelodeon franchise leads the category with a 34% market share and has witnessed a 28% growth in ratings with a 6% increase of weekly reach and a 20% increase in weekly viewing minutes across the franchise. As families stay indoors, co-viewing of the Nickelodeon franchise has grown substantially (15+ age group has seen a 23% growth) this week.
Viacom18 Hindi Mass Entertainment & Kids TV Network Head, Nina Elavia Jaipuria said, “Kids are at the center of our universe and their wellbeing is of utmost importance to us. In the wake of COVID-19, we request all to stay safe indoors and have an enjoyable time at home. During this time when families must stay inside, we are offering our young viewers fresh episodes of their favorite shows so they can bond with their families while enjoying the company of their beloved Nicktoons. We at Nickelodeon believe this is a time to be positive, remain safe and we commit to do all that we can to make our viewers smile and feel upbeat.”
With a perpetual spirit to innovate, Nickelodeon is giving kids a reason to feel good with their lighthearted campaign #HomeOkPlease. The adorable Nicktoons are delivering the important messages of staying indoors, social distancing, washing their hands, etc. in a tone and manner that is lighthearted and humorous. This campaign comes to life on social media through posts, videos, memes, and gifs. Nickindia.com has put up host of games inspired by Rudra, Motu Patlu, and Shiva to name a few in addition to some wonderful DIY videos and formats that kids can engage with and feel occupied.
As social distancing continues, the Nicktoons Motu Patlu, Shiva, Rudra, Ninja Hattori and many more will keep the young viewers happy and engaged. So Stay Home, Stay Safe, Stay Entertained. #HomeOkPlease
Source: MediaNews4U; Additional source: AdGully.
From Indian Television Dot Com:
Nickelodeon franchise witnesses 20 per cent growth in weekly viewing minutes
It has introduced all new episodes of iconic shows
MUMBAI: In this period of lockdown, the kids’ category has seen a surge in viewership including the growth of the Nickelodeon franchise ratings, which have in fact fuelled the growth of the entire kid’s category. The kids’ genre has seen a 33 per cent growth by moving up to nine per cent share in total TV at 2+. While the Nickelodeon franchise dominates the category with eight out of Top 20 shows belonging to its programming line-up. Currently the Nickelodeon franchise leads the category with 34 per cent market share and has witnessed 28% growth in ratings with a 6% increase of weekly reach and a 20% increase in weekly viewing minutes across the franchise. As families stay indoors, co-viewing of the Nickelodeon franchise has grown substantially (15+ age group has seen a 23% growth) this week.
Nickelodeon’s first instinct was to offer them a high dose of entertainment in the current time of Covid-19. To get through this period, Nickelodeon, the popular entertainment destination in the kid space, continues to enhance engagement with the announcement of a new content line-up.
At a time when parents and kids across the country are at home, Nickelodeon has come to the rescue of these kids and their families by adding fresh new content to its already popular programming catalogue.
The new content-line up comes at a time when kids are looking forward to all new episodes of their favourite toons. Nick and Sonic will ensure there is no dull moment in the lives of their fans by offering new stories across kid’s favourite shows such as Motu Patlu and Rudra on Nick and Ninja Hattori and Pakdam Pakdai on Sonic. Taking the kids into a new world of fun will be the made-for-TV movies of Motu Patlu and Rudra on Nick. Nick Jr., the channel for toddlers will also air new episodes of Paw Patrol.
All the content across Nick and Sonic will be available in eight languages - Gujarati, Bengali, Marathi & Malayalam along with existing languages Hindi, Tamil, Telugu and Kannada, thus ensuring that fans across the nation will be able to watch their favourite toons in the language of their choice.
Viacom18 Hindi mass entertainment & kids TV network head Nina Elavia Jaipuria said, “Kids are at the centre of our universe and their wellbeing is of utmost importance to us. In the wake of COVID-19, we request all to stay safe indoors and have an enjoyable time at home. During this time when families must stay inside, we are offering our young viewers fresh episodes of their favourite shows so they can bond with their families while enjoying the company of their beloved Nicktoons. We at Nickelodeon believe this is a time to be positive, remain safe and we commit to doing all that we can to make our viewers smile and feel upbeat.”
With a perpetual spirit to innovate, Nickelodeon is giving kids a reason to feel good with their lighthearted campaign #HomeOkPlease. The adorable Nicktoons are delivering the message of staying indoors, social distancing, washing their hands, etc. in a tone and manner that is lighthearted and humorous. This campaign comes to life on social media though posts, videos, memes, gifs. Nickindia.com has put up host of games of Rudra, Motu Patlu, Shiva to name a few in addition to some wonderful DIY videos and formats that kids can engage with and feel occupied.
Until social distancing continues, the Nicktoons Motu Patlu, Shiva, Rudra, Ninja Hattori and many more will keep the young viewers happy and engaged. So Stay Home, Stay Safe, Stay Entertained. #HomeOkPlease
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From AnimationXpress:
Nickelodeon offers new dose of entertaining content to make home-arrest better for kids
The entire country is undergoing a 21-day lockdown and this social distancing in order to combat Covid -19 has bound millions of kids to their homes. As one of the leading kids broadcasters, Nickelodeon is all set to offer fresh content to kids and parents providing them a high dose of entertainment.
Nickelodeon has thus announced a new content line-up to its already popular programming catalogue. As per kids’ demand for all new episodes of their favorite toons, Nick and Sonic will offer new stories across kid’s favorite shows such as Motu Patlu and Rudra on Nickelodeon and Ninja Hattori and Pakdam Pakdai on Sonic.
Taking the kids into a new world of fun, TV movies of Motu Patlu and Rudra will be aired on Nick. Nick Jr., the channel for toddlers will also air new episodes of Paw Patrol. All the content across Nick and Sonic will be available in eight languages – Gujarati, Bengali, Marathi and Malayalam along with existing languages Hindi, Tamil, Telugu and Kannada, thus ensuring that fans across the nation will be able to watch their favourite toons in the language of their choice.
In this period of lockdown, the kids’ category has seen a surge in viewership including the growth of the Nickelodeon franchise ratings, which has in fact fuelled the growth of the entire kid’s category. The kids’ genre has seen a 33 per cent growth by moving up to 9 per cent share in total TV at 2+. While the Nickelodeon franchise dominates the category with eight out of Top 20 shows belonging to its programming line-up. Currently the Nickelodeon franchise leads the category with 34 per cent market share and has witnessed 28 per cent growth in ratings with a 6 per cent increase of weekly reach and a 20 per cent increase in weekly viewing minutes across the franchise. As families stay indoors, co -viewing of the Nickelodeon franchise has grown substantially (15+ age group has seen a 23 per cent growth) this week.
Commenting on the scenario, Viacom18 Hindi Mass Entertainment and Kids TV Network head, Nina Elavia Jaipuria said, “Kids are at the center of our universe and their wellbeing is of utmost importance to us. In the wake of COVID-19, we request all to stay safe indoors and have an enjoyable time at home. During this time when families must stay inside, we are offering our young viewers fresh episodes of their favourite shows so they can bond with their families while enjoying the company of their beloved Nicktoons. We at Nickelodeon believe this is a time to be positive, remain safe and we commit to do all that we can to make our viewers smile and feel upbeat.”
With a perpetual spirit to innovate, Nickelodeon is giving kids a reason to feel good with their lighthearted campaign #HomeOkPlease. The adorable Nicktoons are delivering the message of staying indoors, social distancing, washing their hands, and more in a tone and manner that is lighthearted and humorous.
This campaign comes to life on social media though posts, videos, memes, gifs. Nickindia.com has put up a host of games of Rudra, Motu Patlu, Shiva to name a few in addition to some wonderful DIY videos and formats that kids can engage with and feel occupied.
Until social distancing continues, the Nicktoons Motu Patlu, Shiva, Rudra, Ninja Hattori and many more will keep the young viewers happy and engaged. So Stay Home, Stay Safe, Stay Entertained. #HomeOkPlease
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From TelevisionPost:
Nick to enhance engagement during lockdown with new content line-up
MUMBAI: Kids genre leader Nick continues to enhance engagement with the announcement of a new content line-up. The broadcaster will offer new episodes of shows such as Motu Patlu and Rudra on Nick and Ninja Hattori and Pakdam Pakdai on Sonic.
Taking the kids into a new world of fun will be the made-for-tv movies of Motu Patlu and Rudra on Nick. Nick Jr., the channel for toddlers will also air new episodes of Paw Patrol. All the content across Nick and Sonic will be available in 8 languages – Gujarati, Bengali, Marathi & Malayalam along with existing languages Hindi, Tamil, Telugu, and Kannada, thus ensuring that fans across the nation will be able to watch their favorite toons in the language of their choice.
In this period of lockdown, the kids’ category has seen a surge in viewership including the growth of the Nickelodeon franchise ratings, which has in fact fuelled the growth of the entire kid’s category. The kids’ genre has seen a 33% growth by moving up to 9% share in total TV at 2+. While the Nickelodeon franchise dominates the category with 8 out of Top 20 shows belonging to its programming line-up. Currently the Nickelodeon franchise leads the category with 34 % market share and has witnessed 28% growth in ratings with a 6% increase of weekly reach and a 20% increase in weekly viewing minutes across the franchise. As families stay indoors, co-viewing of the Nickelodeon franchise has grown substantially (15+ age group has seen a 23% growth) this week.
Viacom18 Hindi Mass Entertainment & Kids TV Network Head, Nina Elavia Jaipuria said, “Kids are at the center of our universe and their wellbeing is of utmost importance to us. In the wake of COVID-19, we request all to stay safe indoors and have an enjoyable time at home. During this time when families must stay inside, we are offering our young viewers fresh episodes of their favorite shows so they can bond with their families while enjoying the company of their beloved Nicktoons. We at Nickelodeon believe this is a time to be positive, remain safe and we commit to doing all that we can to make our viewers smile and feel upbeat.”
With a perpetual spirit to innovate, Nickelodeon is giving kids a reason to feel good with their lighthearted campaign #HomeOkPlease. The adorable Nicktoons are delivering the message of staying indoors, social distancing, washing their hands, etc. in a tone and manner that is lighthearted and humorous. This campaign comes to life on social media through posts, videos, memes, gifs. Nickindia.com has put up host of games of Rudra, Motu Patlu, Shiva to name a few in addition to some wonderful DIY videos and formats that kids can engage with and feel occupied.
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From afaqs!:
Nickelodeon announces new line-up to entertain kids during lockdown
In a bid to entertain kids who're bored amid lockdown, Nickelodeon has announced new episodes of existing shows, along with a social campaign.
Nickelodeon has announced a new content line-up in a bid to entertain children who are forced to stay indoors due to the Coronavirus-related lockdown. In a press release, the company mentions that the Nickelodeon franchise holds 34 per cent market share, and has witnessed a 28 per cent growth in ratings, engaging 50 million child viewers per week.
Nickelodeon announces new line-up to entertain kids during lockdown
Nick and Sonic will offer new episodes of existing kids shows such as 'Motu Patlu' and 'Rudra' on Nick. New episodes of 'Ninja Hattori' and 'Pakdam Pakdai' will air on Sonic. Nickelodeon’s channel for toddlers – Nick Jr. will also air new episodes of the show 'Paw Patrol'. The content across Nickelodeon and Sonic will be available in eight (Indian) languages - Gujarati, Bengali, Marathi and Malayalam, in addition to Hindi, Tamil, Telugu and Kannada.
Nickelodeon announces new line-up to entertain kids during lockdown
The release mentions that during the ongoing lockdown period, the kids’ category has seen a surge in viewership. The genre has seen a 33 per cent growth (nine per cent share of total TV viewership). The Nickelodeon franchise plays a major role in the category, with eight out of Top 20 shows belonging to its programming line-up. Currently, the Nickelodeon franchise contributes to the category with 34 per cent market share and has witnessed 28 per cent growth in ratings, with a six per cent increase of weekly reach and a 20 per cent increase in weekly viewing minutes across the franchise. As families stay indoors, co-viewing of the Nickelodeon franchise has grown substantially (15-plus age group has seen a 23 per cent growth) this week.
Nina Elavia Jaipuria, Viacom18 Hindi mass entertainment & kids TV network head, says, “Kids are at the centre of our universe and their wellbeing is of utmost importance to us. In the wake of COVID-19, we request all to stay safe indoors and have an enjoyable time at home. During this time, when families must stay inside, we are offering our young viewers fresh episodes of their favourite shows so they can bond with their families, while enjoying the company of their beloved Nicktoons. We, at Nickelodeon, believe this is a time to be positive, remain safe, and we commit to do all that we can to make our viewers smile and feel upbeat.”
Nickelodeon has also announced the launch of a campaign titled #HomeOkPlease to help children understand the importance of staying indoors, social distancing, washing their hands, etc. The campaign is running on the channel’s social media pages. Additionally, Nickindia.com has put up a host of games of 'Rudra', 'Motu Patlu', 'Shiva', to name a few, in addition to uploading DIY videos and formats.
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From BloombergQuint:
Kids too remained glued to the television during 10:00 a.m. to 12:00 p.m. in the first week of lockdown, making it the new prime time for them, the report said.
Nick and Sonic are offering new content across kid’s favourite shows such as ‘Motu Patlu’ and ‘Rudra' and ‘Ninja Hattori' and ‘Pakdam Pakdai’, respectively. Nick will also air ‘Motu Patlu' and ‘Rudra' movies, and Nick Jr. new episodes of 'Paw Patrol’.
The Nickelodeon franchise leads the kids’ category with a 34 percent market share and has witnessed 28 percent growth in ratings with a 6 percent increase of weekly reach and a 20 percent increase in weekly viewing minutes across the franchise, it said in an emailed statement to BloombergQuint.
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From AnimationXpress:
Kids sector grew by 46 per cent last week; surpasses Hindi GEC in West Bengal: BARC
Lockdown across the country has stalled work in various sectors, the broadcasting industry has however continued to experience a boom with many firsts in the COVID disruption period.
In the fourth edition of Crisis Consumption on TV and Smartphones released jointly by BARC India and Nielsen Media, total TV consumption grew by 38 per cent than the pre-COVID period (11 to 31 January 2020) to now standing at 1.2 Trillion minutes (from 4 April to 10 April).
With growth registered among all demographics and sectors, the kids sector has seen a steady increase keeping a stable position. Viewership of young audiences aged between two to 14 years, grew by 46 per cent in the last week.
This comes as no surprise since parents who are working from home and also managing their family at the same time across the country, don’t mind their kids to be glued to screens so that they can have their work done smoothly.
Since animation as a medium does not require outdoor shooting and productions, studios across the country are trying to provide fresh episodes to the kids broadcasters remotely working from home. For instance Cosmos-Maya whose three new productions are now being aired on Disney. Nickelodeon and Sony YAY! too have brought new episodes and TV movies to keep younger ones hooked.
Thus, viewership in the kids sector has grown by 43 per cent in week 14 of COVID disruption period, In West Bengal, kids sector surpassed Hindi GEC with 9 per cent growth in comparison with the pre-COVID period.
According to BARC data, between 4 to 10 April, Nick holds its top position in ‘Top Five Channels’ followed by POGO, Sonic, Cartoon Network and Sony YAY! Motu Patlu, Rudra and Chhota Bheem reigns in the list of ‘Top Five Programmes’.
Apart from content targeted to them, kids aged two to 14 years have co-viewed DD National’s rerun of the epic Ramayan with 100 per cent viewership. Mythologies have always fascinated kids who are mostly acquainted with the genre through their grandparents and senior family members.
Mahabharata retelecast on DD Bharti too has been no exception in attracting a humongous audience across different age groups, of whom 25 per cent were kids who co-viewed the classic along with older family members at home.
The numbers indicate that these habits are only going to increase, as India gets ready for Lockdown 2.0 till 3 May.
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From Indian Television Dot Com:
Viacom18 launches campaign to applaud DTH, cable TV operators
MUMBAI: India’s leading entertainment conglomerate with five lines of business, Viacom18 Media, which reaches out to over 600 million viewers each month, has rolled out a specially curated campaign with a digital-first approach, #DilSeSalaam.
#DilSeSalaam is a tribute and salute to DTH and cable TV operators who continue to make efforts in ensuring that viewers are being entertained without interruption even during such unprecedented times. Recognized as a network with a humane purpose, Viacom18 has always recognized that DTH and Cable TV operators are the backbone of the broadcast industry and it is purely because of their hard work and diligence that television viewing across India hasn’t faced any interruptions.
Currently live on Viacom18’s social media channels, #DilSeSalaam, is a 50-second video with a message straight from Viacom18’s talented pool of actors. Actors from across Viacom18’s most popular shows such as Bharati Singh, Avika Gor, Rannvijay Singha, Gaelyn Mendonca, Meera Deosthale, Nimrit Kaur Ahluwalia, Smita Bansal have come forward to thank operators for their hard work and constant efforts during this time in keeping India entertained. Supporting the cable operators and DTH players, Viacom18 network also urged its viewers to move to digital payment options for payment of their cable and DTH bills with an on-air campaign.
Indiacast, the distribution arm for TV18 and Viacom18 has been working consistently with DTH and cable TV operators to ensure that the entertainment needs of India are being catered to amidst the lockdown.
Anuj Gandhi, Group CEO, Indiacast, said, “Since the pandemic outbreak and the lockdown was imposed, our cable TV and DTH operators have been working relentlessly to ensure there is no disruption in TV viewing across the country. We have seen TV viewership surge across India and this has been possible due to no disruption in the last mile delivery by DTH service providers and cable operators. #DilSeSalaam is our way of saying thank you to our cable and DTH operators for their constant effort and hard work during these tough times and for ensuring that our viewers aren’t missing out on their daily entertainment. We are truly grateful for all their support and efforts over the past month and assure them that they have our full support wherever and whenever required.”
Viacom18 has brought back several popular shows on the network such as Mahakali, Khatra Khatra Khatra, Dance Deewane, Naagin, Comedy Nights with Kapil Sharma, Khatron Ke Khiladi, Balumamachya Navana Changbhala, Jeev Zala Yedapisa, Abhilasha, Saavaj, Kodeeswari, Thirumanam, Mangala Gowri Madauve, Kannadathi, Nishir Daak, Mangal Chandi, Ace of Space S1, Love School S3, MTV Hustle, Vh1 Quarantunes, marathon episodes of all time favorites like FRIENDS, Brooklyn Nine-Nine, The Big Bang Theory, etc. The network has also innovated to create original content such as Hum Tum Aur Quarantine, MTV Roadies LIVE Auditions, Hustle from Home, show-specific vignettes with artists from leading shows like Naati Pinky Ki Lambi Love Story, Choti Sarrdaarni, Vidya, Pavitra Bhagya, etc.
Boasting of 650+ hours of fresh kids content on TV, the new line-up on Nickelodeon has new episodes of Motu Patlu as ‘Fool Masti with Motu Patlu’ followed by Shiva and Rudra. On Sonic, the constant war between Doggy Don and the three mice in ‘Fool Week of Pakdam Pakdai’ are going to take the kids on a rollercoaster ride of laughter. In addition to this, Sonic will air a fresh line-up of episodes for Keymon Ache and Ninja Hattori. Taking the kids into a new world of fun and entertainment will be the new movies of Motu Patlu and Rudra on Nick and Sonic in the coming days. Nick Jr., the channel for toddlers will also air new episodes of Paw Patrol.
The 24-hr movie channels from the network – Colors Cineplex, Colors Kannada Cinema, Colors Gujarati Cinema and Colors Bangla Cinema are entertaining viewers with movies content library of 2500 hrs, 1300 hrs, 780 hrs (including plays) and 540 hrs, respectively.
Leveraging the thought of being a network with a humane purpose, Viacom18 has remained emotionally connected with millions of its viewers and will continue to provide complete support during these difficult times. Viacom18 had previously launched #RahoGharPeSafe creating awareness around best practices during this period. Conceptualized in partnership with Gozoop, #DilSeSalaam is currently live across all Viacom18s social media channels. To watch the campaign video, https://www.facebook.com/viacom18digital/videos/166341208029501/
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From AnimationXpress:
Kids sector continues stable growth rate at +42 per cent in week 17: BARC
In the seventh edition of ‘Crisis Consumption on TV and Smartphones’, BARC India and Nielsen Media focused on the changing media habits as India enters week 6 of the lockdown.
During week 17 (25 April to 1 May 2020), total TV consumption in the country increased by 29 per cent, with the particular week recording 1.14 trillion viewing minutes.
Based on the analysis of channel genres, the kids sector continued to see a +42 per cent growth than the pre-COVID period in week 17. In the previous week (fifth week of the lockdown period), the sector witnessed a +43 per cent growth. In the genre-wise share, the kids sector remains quite stable at a +7 per cent growth in week 17 of 2020.
In week 17, Nick continues at number one among ‘Top 5 Channels’ followed by POGO, Cartoon Network, Sony YAY! and Hungama. In ‘Top 5 Programmes’ Nickelodeon’s Motu Patlu in Hong Kong: Kung Fu King 3 tops the list followed by POGO’s Bheemayan, Rudra and other stories of Motu Patlu.
Almost all of these channels have brought in fresh episodes, telemovies, exciting campaigns and contests to keep the younger audience entertained and engaged as the lockdown has now been extended to 17 May nationally.
In the HSM (Hindi Speaking Market), kids programming saw a yield of 56 in week 17, compared to 46 in the pre-COVID period. In the Southern markets, kids programming saw a yield of 46 in week 17, compared to 25 in the pre-COVID period. The SOD (Share Of Duration) and SOV (Share Of Viewership) stays the same at 1 per cent for kids programming in HSM during pre-COVID and post-COVID period. Whereas in the South, the SOD remained at 3 per cent while SOV stood at 1 per cent.
After DD National and DD Bharti started to re-telecast cult epic shows- Ramayana and Mahabharata respectively, mythological shows have witnessed a huge increase across GECs. It has in fact pushed other channels to rerun classics like Gurmeet Chaudhry and Debina Banerjee starring Ramayan, Mahima Shanidev Ki and Dwarkadheesh on Dangal TV, Mahabharat and Siya Ke Ram on Star Plus, Mahakali on Colors and many more.
These shows have continued to attract significant viewers, including kids and helped the channels increase the slot viewership. Earlier BARC revealed that almost 25 per cent kids (two to 14 years) watch these mythological shows along with their parents, grandparents, or senior members of the family.
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From exchange4media:
Spike in viewership doesn't translate into growth in ad revenue for kids genre
Though the kids' broadcasters were already preparing for the summer content line up, the early planning since the beginning of the year has helped them to function smoothly
Apart from news and movies, the third genre that is contributing to the all-time high total viewership across India during this lockdown is the kids' genre.
This year, the lockdown had led to the early summer vacations for the school-going kids. It started in March and could go on till June end. During vacation time, kids channels witness spike both in viewership and advertising revenue. This time, channels are witnessing doubling of viewership as compared to previous year’s summertime, but sadly similar trends don’t reflect in the advertising revenue for the channels.
As per the recent BARC- Nielsen report of week 17, kids genre remained the key driver of the total growth with 42% as compared to Pre-COVID-19 period i.e. Week 2 to Week 4 (11 Jan to 31 Jan ). As compared to week 2-4, the genre saw an increase in viewership in week 11 and continued to stay stable till week 17.
Viacom18 Hindi Mass Entertainment & Kids TV Network Head, Nina Elavia Jaipuria said, “The last six weeks of lockdown from week 11-17, the category has seen 40% growth versus the pre-COVID times. The category witnesses an 18-20% growth at the summer-time and this time, the growth is doubled, which clearly indicates how much kids are watching kids channels.
“The franchise which includes Nick, NickHD, Sonic and NickJr has seen a growth of 31% and it has come from both reach and time spent as well. Nickelodeon has been the number one channel in the kids' genre for six years and we have 18-20% market share whereas number two has anything between 10-12%. Unlike GECs, kids genre has no prime-time but during COVID, the category has seen a lot of growth in viewership in morning slot post 9 am and a lot of growth has been coming from 9 am-2 pm time slot. In the morning time band, the kids' category has grown maximum.”
Viacom18’s kids' entertainment channels, Nick and Sonic, offer new stories across kids’ favourite shows on the channels such as Motu Patlu and Rudra on Nick and Ninja Hattori and Pakdam Pakdai on Sonic.
Though the kids' broadcasters were already preparing for the summer content line up, the early planning since the beginning of the year has helped them to function smoothly. Unlike GECs, where broadcasters are counting on the repeat telecast, kids channels have been airing original content since March and have announced their new content line-up. Jaipuria further said, “We are perhaps the few categories which are actually showcasing a lot of new content. We have launched new content in April and will continue to bring more content till June because that was the part of the summer plan.”
Other broadcasters like Disney India, Discovery Kids, Warner Media, Sony Yay too have already launched fresh episodes and are planning to increase more. The channels are not engaging kids with new shows but also with content and summer campaigns that have been planned for them. For instance, Nick has started #HomeokPlease. This campaign comes to life on social media through posts, videos, memes, gifs. Nickindia.com has put up a host of games of Rudra, Motu Patlu, Shiva to name a few in addition to some wonderful DIY videos and formats that kids can engage with and feel occupied.
Similarly, Sony YAY allows kids to also engage with their favourite toons across multiple digital initiatives. The network launched its first-ever digital IP – YAY! Summer Camp which included a huge bank of videos that will have various topics like Art and craft, Zumba Storytelling amongst many others for kids to have fun while they learn. The other workshops include Summer camps with yoga expert Sakshi Kharbanda, gardening pro Smita Kharbanda, India’s first Zumba education specialist Sucheta Pal, Science workshop expert Shashank Karam and storytelling by Devaki from Little Readers' Nook.
Leena Lele Dutta, Business Head, Sony Pictures Networks India, Kids’ Genre said, “The category has definitely grown during time 5-7% from last year to this time but we should see some stabilization in certain markets by May end. From the content side, we are able to put our fresh content and movies on the channel on time. We will continue to air new content for the next 2-3 weeks more. Our summer plan remains as it is like we mentioned earlier.”
As per the BARC data, the FCT for kids genre remains stable over four weeks (starting from week 14-17). The last three weeks that week 15-17, the FCT remained the same at 6 lakh seconds. As per the media planners, the category is growing in terms of viewership but the same is not reflecting on the advertising trends. The advertising continues to remain under-indexed for the genre.
Jaipuria said, “Our platforms are quite in demand and we are inviting advertisers to our platforms because we know we not only have kids but adults too, since co-viewing has increased during this period. We can add to the frequency of any advertiser’s plans. We are not able to optimise our revenue as we would have in any summertime but we are working with our long term partners from FMCG to F&B. We have also seen edutech partners come on board as well.”
The week 16 data shows that the top ten advertisers for kids genre were Reckitt Benckiser, HUL, Colgate, Abott, ITC, GSK, Flipkart, Thinl&Learn Pvt, GCMMF and P&G.
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From Bollywood Hungama:
Spinoffs of Ajay Devgn’s Little Singham and Golmaal Junior continue fresh episodes as 225 animation team members work from home
Amid lockdown, film, and television shootings have come to a halt. While there’s no clarity on when the shootings will resume amid coronavirus pandemic, Reliance Animation has put work from home to good use. Their animated shows Little Singham and Golmaal Junior based Ajay Devgn and Rohit Shetty’s films are currently fresh episodes.
Spinoffs of Ajay Devgn’s Little Singham and Golmaal Junior continue fresh episodes as 225 animation team members work from home
An animation team of 225 workers is working from home in order to create new episodes. COO Tejonidhi Bhandare recently informed a daily that they had created 20-25 episodes of 22 minutes each amid this lockdown. He said that it takes them around 10 days to lock the script followed by 10-20 days of animatics and then another 15-20 days for animations. He admitted that there is a minimal 10 percent of quality loss since the teams are working in isolation. He said that the teams had divided the data amongst themselves before the lockdown. . As 70 percent of the team members had machines at home, others were also provided with the equipment. Bhandare revealed that the file sizes of 2D animation were relatively smaller, so they could be transferred through the cloud. But, the difficult tasks remain are the voiceover and background score.
Bhandare said that the ratings of the kids’ channels have seen a huge rise since the lockdown. They have also tweaked their work process. He said that earlier their teams would first work on the script then move over to do the voiceover and proceed to animatics and animation. But, since they are all working from home, they start with scratch voices, followed by animatics and animation and then they finally work on the voiceover based on the final output.
Little Singham and Golmaal Junior air on Discovery Channel and Nickelodeon respectively.
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From AnimationXpress:
Reliance Animation team continues producing fresh content from home even during lockdown
The hugely-hit pandemic has bought almost all the industries at halt, and animation is no exception. The live-action production has come to a stand-still for indefinite time. Shoots cancelled, released pushed, channels forced to rerun shows.
The work from home scenario has helped many animation studios to manage their projects, with the help of technology and available facilities. Though there are challenges, Reliance Animation Studio is actively working on two TV Shows, Little Singham and Golmaal Jr., which broadcast on Discovery Kids and Nickelodeon respectively.
Reliance Animation COO Tejonidhi Bhandare informed that the work from home scenario is helping the team spend more time with family as travel time is saved. “There is more accountability, ownership and rigorous monitoring of our production team,” he said.
Bhandare is proud of his team and their efforts. He gives the complete credit to the team and its pillars, Vikram Veturi, Rajesh Bhosale, Ruve Narang, Shashikant Kulkarni, Pravin Deshpande amongst others.
Talking about the quality of the projects delivered, Bhandare mentioned, “Initially there were challenges but slowly the team is picking up. These are testing times for the employees on various levels and am sure everyone is learning from this phase. The artists are used to working in groups which helps them at various levels, may it be technical or creative, and breaking that work culture and working in isolation is a new system for which the artists may need some to adopt.”
According to Bhandare, 2D production pipeline is fairly easy to handle as compared to 3D, as the file sizes are low and easy to upload/download.
Bhandare thinks that people will surely like to work from home provided they have all the required resources. “While there is some more time for our Industry to move from unorganised sector to organised sector, I am sure people will love to work in isolation and be more accountable and responsible towards their own and company objectives,” added he.
Though some processes will need better infra such as edit suites, voice-over, music but this being a learning phase everyone will start thinking on similar lines and create set-ups at home. There will be challenges in managing the work-life balance while being at home but people will adopt that quickly when they start finding merit in the new system.
“It’s a great opportunity for the Industry and everyone is working hard towards achieving the goals. Producers including us are developing content for a slightly matured audience and surely will see light of the screen someday, “ he concluded.
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From tubefilter:
Top 50 Most Viewed YouTube Channels Worldwide • Week Of 5/11/2020
[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
Scroll down for this week’s Tubefilter Chart.
It appears as if it’s only a matter of time before a YouTube channel tops one billion views in a single week. In our latest Tubefilter Top 50, a family-friendly animation studio reached the precipice of that monumental achievements, thanks to the significant jump in viewership it saw versus the previous seven-day period.
Chart Toppers
Cocomelon – Nursery Rhymes dipped just below 900 million weekly views last week, but the American entertainment hub has since returned to its record-breaking pace. The purveyor of animations intended for young children reached 985.9 million weekly views in our latest chart. That’s good for a 10% increase over its previous viewership, and it leaves Cocomelon just a stone’s throw away from a ten-digit weekly total. Just a few years ago, pulling in that kind of viewership over an entire year would have been almost unthinkable. But now it’s just another milestone for YouTube’s kid-friendly juggernaut.
T-Series had a strong week of its own, though its success pales in comparison to that of Cocomelon. The Indian music video channel saw its viewership rise by 2% this week, leaving it with a seven-day total of 668.7 million views, good for the #2 spot in our global chart. Another channel aimed at YouTube’s youngest viewers, Kids Diana Show, hopped up two spots this week to reach #3, thanks to an 8% viewership jump that resulted in a final tally of 618.5 million weekly views.
The American family vlog Like Nastya held onto the #4 spot for the second week in a row by receiving 582.1 million views over the measured period. SET India dropped two spots to round out the top five; the Sony-owned South Asian hub scooped up 565.8 million weekly views.
Top Gainers
As you can no doubt divine from the makeup of our chart toppers, children’s content remains the most fruitful category on YouTube, especially during a time when most children are staying at home and their parents are no doubt eager to indulge any entertainment solution that might keep their youngsters engaged. But even within the category of children’s videos, there is a fascinating divide between the companies that reap major viewership from trusted children’s media sources and the independent producers who deliver a more organic brand of wholesome content.
One of the more interesting bets in the former category is Voot Kids, which rode a 91% week-over-week viewership increase and 142.9 million weekly views to reach the 32nd position on our charts, after charting in 109th place seven days ago.
The Voot Kids YouTube channel is adjacent to an app of the same name, which offers videos from well-known media companies to Indian families. Since launching in late 2016, the Voot Kids channel has claimed more than 3.5 billion lifetime views, and content from local TV shows are among its biggest draws. A major driver of this week’s growth was a series of videos featuring Motu and Patlu, the two protagonists of the animated sitcom Motu Patlu, which airs on the Indian version of Nickelodeon.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- India and the United States: 16 channels each in the Top 50.
- Canada, Russia, United Kingdom, Philippines, and Argentina: 2 channels in the Top 50.
- South Korea, United Arab Emirates, Brazil, Egypt, Jordan, Venezuela, Turkey, Vietnam, and Romania: 1 channel each in the Top 50.
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From AnimationXpress:
AMS 2020: Kids broadcasters speak on innovative content solutions during and post COVID
The third day of the virtual Animation Masters Summit (AMS) 2020 hosted animation industry honchos for a panel discussion on ‘How does the kids entertainment industry innovate and sustain in a post-pandemic scenario’.
Moderated by FICCI AVGC chairman Ashish Kulkarni, the session had esteemed panelists – YouTube APAC Family & Learning Partnerships head Don Anderson, Viacom 18 Content Creation, Channel Strategy & Research, Kids Cluster head Anu Sikka, Sony YAY! OAP head and marketing VP Sujoy RoyBardhan, and Discovery Kids head Uttam Pal Singh who discussed the effects of COVID-19 on the creative industry of animation and how they waded through the crisis and still managed to keep kids glued to the TV screens.
For the kids broadcasters, the consumption numbers soared quite naturally as the country witnessed an explosion in that category as kids watched content targeted to them more than usual having limited or no access to outdoor entertainment.
Sikka mentioned, “For the entire kids network at Viacom18, the numbers shot up across all the age groups between two to 14. We had seen our main premium channel, Nickelodeon touch close to 800 TVTs which is unprecedented. As a matter of fact for us, Nick Jr. today in the urban areas had a six per cent market share which we ourselves couldn’t anticipate but I guess the smaller kids are sitting at home and parents are feeling far safer to give them the remote and with brands like Nick Jr., they know the content is absolutely safe. So the entire category has seen a huge increase.”
Singh too added how they have added fresh episodes of its popular IP, Little Singham to engage kids and keep them stress free during this crisis times. “The idea was to make them aware of the situation and educate them about important factors through the IP because these are strong characters, like icons have a great fan following with the kids. So, we’ve been building up content around that front. So the idea was to make them understand the situation like how Little Singham will be able to find strength to fight a virus because this is a different kind of a villain which they’re facing.” There’s also a new tele-movie on Little Singham on disposal of masks, usage of sanitizer as it’s very important how you discuss it with small kids and spread awareness, as kids understand better when their favourite characters advise them.
Almost all panelists agreed that the saving grace in the COVID scenario was that the lockdown came around the time of kids’ summer vacation which usually is the time for peak viewership. So, the programming slates were more or less ready as animation as a medium takes time. But the strategies needed to be revised and modified time and again according to the situation.
Sony YAY! too has seen a 25 per cent surge in content consumption during the pandemic imposed lockdown, and their campaigns beyond TV screens, i.e. across digital platforms have also gained huge traction.
RoyBardhan noted, “I don’t think before COVID, kids have had such a lengthy vacation, and as kids broadcasters, we are at the top of our game whenever kids have their vacations. It was important to not just focus on the awareness and flow of content, but ensure difference and freshness of content that is going to make an impact. I’m not talking saying that our brand will suddenly hop on from an entertainment one to being a learning one, but create content around that. We created content for kids on shooting home-shot live action videos, and digital classes. We’ve done tonnes of workshops partnering with popular names so that kids are engaged with us not just through a television, but are experiencing this brand and their favourite characters. We also launched a few games, and the numbers are looking better than they’ve ever had because kids now have the time to do a lot more, and thus our numbers in terms of digital has grown tremendously.”
Anderson pointed out that there has been a phenomenal growth in the YouTube kids content and YouTube Kids space since mid-March. When it comes to content available on the Google owned VOD platform, creators are producing diverse pipelines.
“Many top broadcasters, animation studios across the globe, like Chu Chu TV, USB Studios and others with whom we have strong partnerships, have gotten very creative in terms of how they create, package and present their content. DIY has played very well across our platform. I think it’s about providing comfort, positive and hopeful. The kids are out of school and can’t even meet their friends so how do you keep them engaged, so attractive content with messaging is the right combination. We’ve seen some interesting work happening with Ministries of education and we’ve launched a lot of programmes around that too as well. Exercises, dance workshops, Yoga videos have also been a big win,” added he.
It’s not an easy task for content creators to keep up with seamless content consumption, as Sikka added that for dubbing shows, initially they had to figure out a lot of aspects as the studios were shut. She also informed that sound engineers and voice clean up artists had their work substantially go up as dubbing artists sent recordings remotely and some even on mobile phones. Sony YAY! had to deal with the delays owing to super cyclone Amphan that wreaked havoc in Bengal and disrupted workflow from studios based out of Kolkata.
Given the uncertainty of when things will go back to normal, the broadcasters and content creators are revising their strategies according to the new rules and situations. Few of them like Nickelodeon will now keep rolling out important or new content as and when possible and not wait for specific timings or quarters like Summer vacations or Christmas or Diwali. But the animation community is optimistic to figure out ways as it has till date to keep content flowing and kids entertained as well as educated as edutainment has become the focus now.
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More Nick: Viacom18 Urges Viewers in India to Join In and #PauseForACause. Cheer and Applause!
Originally published: Wednesday, April 01, 2020.
Additional source: Google.
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